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GOOGLE PLUS: THE CURRENT STATE

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By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas GOOGLE PLUS: THE CURRENT STATE


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June 28, 2011


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FAIL…


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The same hysteria…


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The same hysteria…


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22 months 4 years and 8 months 5 years and 4 months 15 months


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GOOGLE PLUS: OVER 3 OLD YEARS NOW


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“It’s ‘Plus’ because it takes products from Google and makes them better...” ~Vic Gundotra, the senior vice president


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“It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because it’s an ongoing set of products” ~Vic Gundotra, the senior vice president


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See personalized search results from people in your circles


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See your friends’ Youtube comments on top for VERY popular videos


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See who is emailing you…


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“Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities.” (source: New York Times)


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“G+ was build primarily as an identity service…” ~Eric Schmidt, executive chairman of Google


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GOOGLE PLUS WAS NOT CREATED TO BE FACEBOOK OR TWITTER…


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GOOGLE PLUS = GOOGLE’S WAY TO BETTER UNDERSTAND CONTENT & PEOPLE (and relationships between them) [image courtesy of @gfiorelli1]


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GOOGLE PLUS IS THE ONLY SOCIAL GRAPH GOOGLE HAS… HELP EACH OTHER


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GOOGLE+ STREAM


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Unlike Facebook, Google Plus doesn’t want me to listen ONLY to MY friends’ updates…


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Instead, they want me to see more and more content from outside of my circles to figure out what I like…


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Google Plus allows Google to map the web of people (users), brands (business pages) and topics (hashtags)


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@seosmarty HASHTAGS…


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Google Plus would auto-tag your updates to place them better into the social graph


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TWITTER HASHTAGS: Curate content & organize conversations


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TWITTER HASHTAGS: Curate content & organize conversations GOOGLE PLUS HASHTAGS: Analyze linked content & relationships between topics


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GOOGLE PLUS AND THE SEARCH…


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Google plus used to be much more present in Google search…


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Google plus used to be much more present in Google search…


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Google plus used to be much more present in Google search…


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Google Plus is still in Google search results (for those who are viewing default personalized results)


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Google Plus is still in Google search results for navigational search queries (showing a “linked” Google Plus page)


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BEFORE: NOW: In many cases this is moved below the ads For logged-in users For everyone


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GOOGLE IS DEFINITELY SIMPLIFYING SERPS BUT THAT DOESN’T MEAN IT’S GIVING UP ON GOOGLE PLUS (or its data since there is no alternative sources for Google)


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SO.. WHAT HAS REALLY CHANGED SINCE THE LAUNCH?


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(1) GOOGLE PLUS HAS CANCELLED THEIR NOTORIOUS “REAL NAME” POLICY ALLOWING PEOPLE TO USE PSEUDONYMS WHEN REGISTERING


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(2) GOOGLE HAS CANCELLED THEIR AUTHORSHIP PROGRAM (GOOGLE PLUS IS NO LONGER USED TO IDENTIFY PEOPLE BEHIND CONTENT)


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“REAL NAME” policy reversed (Jul 15, 2014) AUTHORSHIP stopped (Aug 29, 2014) THESE TWO MAY BE SOMEHOW CONNECTED


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(3) GOOGLE PLUS IS NO LONGER AS PROMINENT IN SEARCH (AS PROMINENT AS ADS)


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(4) RUMOR: GOOGLE TO END FORCED INTEGRATION WITH YOUTUBE & GMAIL


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GOOGLE’S LARRY PAGE SAYS THEY WILL KEEP WORKING & IMPROVING G+ [GOOGLE’S REPS ADD… ESPECIALLY GOOGLE HANGOUTS, & PHOTOS] Source: arstechnica.com


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“We’re actually very happy with the progress of Google+… The company is behind it.” ~New Google+ Head David Besbris


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WILL GOOGLE PLUS CHANGE? YES


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IS GOOGLE PLUS HERE TO STAY? YES


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WORTH YOUR TIME?…


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Do you want to rank on top for your friends’ searches? Do you want your friends to see your face here?


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SOCIAL-ASSISTED CONVERSIONS #BEEVERYWHERE


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Discover and connect to niche influencers, connect to your customers…


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Get included into Google’s social graph…


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TOOLS


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CIRCLOSCOPE


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CYFE


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Google Plus Ripples Bookmarklet


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CircleCount


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Thank you! Contact us: 518-270-0854 Ann Smarty @seosmarty


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