'

Indonesian

Понравилась презентация – покажи это...





Слайд 0

How to reach the community? Indonesian @Dwirianto


Слайд 1

PLATFORM Enabling Seamless Connectivity AD TECHNOLOGY PAYMENT COMMUNITY/MEDIA Leverage The Power of Community ENTERTAINMENT Provide value-added COMMERCE Enhance Economic Growth via e-Commerce Portfolio based on Industries


Слайд 2

OVERVIEW


Слайд 3

Total Addressable Market: Indonesia


Слайд 4

Snapshot 255,461,124 Total Population 83,600,000 Internet Users 69,000,000 Facebook Users 51% Urban & 49% Rural 33% Internet Penetration 27% Facebook Penetration 281,963,665 Active Mobile Subscription 112% Mobile Subscription Penetration Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial (6th world rank) (4th world rank) (3rd world rank)


Слайд 5

Internet Indicators 5H 27M Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook 14% Mobile Internet Penetration of Total Population 2H 30M Average Time Mobile Internet Per Day Source: Global Web Index; US Cencus Bureau; WeAreSocial


Слайд 6

YOUTH BEHAVIOR AND HABITS


Слайд 7

Consumer Journey from Discovery to Purchase


Слайд 8


Слайд 9


Слайд 10


Слайд 11

Source: APJII, Profil Internet Indonesia, December 2012 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% DIGITAL IMMIGRANT This older generation knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyberspace. YEARS OLD DEMOGRAPHICS BY AGE


Слайд 12

Source: APJII, Profil Internet Indonesia, December 2012 DEMOGRAPHICS BY AGE 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% YEARS OLD DIGITAL USERS IS DOMINATED BY YOUNGER GENERATION 12-34 YEARS OLD (58.4%)


Слайд 13

Entertain Me! Curious Hear Me Out! In Group What is in it for me? Easy. I am Lazy BEHAVIORS


Слайд 14

HABITS


Слайд 15

SOCIAL MINDSET


Слайд 16

Mobile Situation


Слайд 17

Mobile Stats 281,963,665 Active Mobile Broadbands Subscription 32% Mobile Broadbands Subscription of Total Population 52M Active Social Media Users Accessing from Mobile Device 21% Penetration of Mobile Social from Total Population Source: US Census Bureau; WeAreSocial


Слайд 18

Mobile Subscription Prepaid Users of Total Mobile Subscription Post Paid Users of Total Mobile Subscription 3G Connection of Total Mobile Subscription 281,963,665 Active Mobile Subscription Source: GSMA Intelligence; WeAreSocial


Слайд 19

Smartphone User Behavior Smartphone Users Searching for Local Information Smartphone Users Researching Product/Service from Their Phone Smartphone Users Who Have Purchased from Their Phone 95.867.646 Smartphone Users Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online” Smartphone Penetration as % of Total Mobile Subscription


Слайд 20

Smartphone User Behavior


Слайд 21

INDONESIAN PEOPLE MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY WERE ALONE 5% SOCIAL EVENT 5% SHOPPING IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia Smartphone User Behavior


Слайд 22

Source: APJII, Profil Internet Indonesia, December 2012 HOME PUBLIC PLACES OFFICE SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT 92% 50% 83% 24% 14% 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% 0% 0% 0% LOCATION BY DEVICE TYPE


Слайд 23

ADVERTISING


Слайд 24

Indonesia: No.1 Growth Market for Digital Ad Spend in APAC, Set to Overtake India


Слайд 25


Слайд 26


Слайд 27

Commerce


Слайд 28

Top Online Shopping Sites in Indonesia Source: TechInAsia “Popular Shopping Online In Indonesia” Online Forum & Classified B2C Marketplace


Слайд 29

Indonesian Market Size


Слайд 30

E-Commerce Competitive Map Source: www.acommerce.asia


Слайд 31

B2C eCommerce Sales in Indonesia Source: eMarketer “Digital Buyer Penetration Across APAC” Includes travel, diigital download and event tickets purchased via any digital channel (including online, mobile & tablet exclude gambling *in billion US$ Percentage of change Sales (in billions)


Слайд 32

Indonesia Digital Buyer Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014) Top Three Drivers Of Online Shopping Look at the products online before purchasing in store Read online reviews prior to purchasing products Research product online prior to purchasing


Слайд 33

Most Purchased Products Source: Google Indonesia dan TNS “Indonesia e-Commerce Survey “ 2014


Слайд 34

Payment Source: DailySocial; eMarketer NOTE Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM


Слайд 35

Online Shopping Considerations Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 Prefer to save time rather than save money No Need to travel Deliver directly to their address Easy to compare with other products RECENT ONLINE SHOPPER


Слайд 36

Online Shopping Considerations Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 If Cheaper than Offline Store Not sure about product quality Lack of Security Less ability to touch products NON RECENT ONLINE SHOPPER


Слайд 37


Слайд 38

Thank You @Dwirianto


×

HTML:





Ссылка: