The Growth Of Google Direct Answers

Понравилась презентация – покажи это...

Слайд 0

The Growth Of Google Direct Answers Danny Sullivan Founding Editor, MarketingLand.com & SearchEngineLand.com @DannySullivan

Слайд 1

A Quick History Of Direct Answers

Слайд 2

Direct Answers Aren’t New & Google Didn’t Start Them

Слайд 3

Some Early History Of Direct Answers AltaVista Shortcuts: In 2002, provided links to weather, stock quotes and more Yahoo Shortcuts: In 2003, similar to AltaVista with weather, quotes, more Google: In 2005, added weather then “Google Q&A” with fast facts on celebrities, planets, movies and more Historic & current examples drawn from Google Direct Answers, Search Engine Land’s archive of stories on the topic...

Слайд 4

2007: Google Launches The “Plus Box”

Слайд 5

2007: Flight Tracking Takes Off

Слайд 6

2008: Olympics Information

Слайд 7

2009: Was That An Earthquake?

Слайд 8

2009: Sports Results

Слайд 9

2010: “Answer Highlighting” In Snippets

Слайд 10

2010: What Time Is The Super Bowl?

Слайд 11

2010: More Facts From “Google Squared”

Слайд 12

2010: Futbol!

Слайд 13

2010: Hockey

Слайд 14

2010: Suicide Prevention (& Why Direct Answers Are Great)

Слайд 15

2011: Snow Report

Слайд 16

2013: March Madness

Слайд 17

2014: Direct Answers Go BIG

Слайд 18


Слайд 19


Слайд 20

Слайд 21

Structured Snippets Google Structured Snippets Officially Live In Search Results, Search Engine Land, Sept. 2014

Слайд 22

Direct Answers Now Appear More Often

Слайд 23

Слайд 24

Слайд 25

Слайд 26

Now In Nearly 4% Of All Queries, According To MozCast Source: MozCast SERP Features Graph

Слайд 27

Concerns Over Credit

Слайд 28


Слайд 29


Слайд 30


Слайд 31


Слайд 32


Слайд 33


Слайд 34


Слайд 35

Are You Thinking WTF Google?

Слайд 36

Слайд 37

Слайд 38

Слайд 39

Sourcing The Sources Some answers done through partnerships; menus, for example, from third-party provider Others are just because facts is facts, says Google… When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph, Search Engine Land, Sept. 2014

Слайд 40

So Direct Answers Will Kill SEO?

Слайд 41

Stone Temple Study: Links Are Often Provided The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana, Stone Temple Consulting

Слайд 42

But Time At Google Itself Is Up Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites MediaPost, Sept. 2014

Слайд 43

Not All Steps Provided The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana, Stone Temple Consulting

Слайд 44

Google Mines Answers From Others, Then Stores Them More Google Answer Boxes, with Bonus Experiment! Moz, Oct. 2014

Слайд 45

SEO Is Dead!

Слайд 46

Not quite…

Слайд 47

Incomplete Answers

Слайд 48

Weird Answers

Слайд 49

NSFW Answers

Слайд 50

You Know Nothing, Google! Photo of Ygritte from HBO – Watch Game Of Thrones!

Слайд 51

Reasons To Relax Google isn’t perfect, can’t turn everything into direct answers Direct answers still small, single percentage amount of searches Many searches are complex in nature or multi-session Publishers aren’t reporting major traffic drops But stay tuned -- concerns remain & people are watching to see if Google maintains search engine “balancing act,” especially if the Knowledge Vault really does come

Слайд 52

Things To Do Don’t like? Nosnippets tag is about the only option Want? Put more information in tables for structured snippets As always, be the essential answer Google avoid pointing to And keep on SEOing, our Periodic Table Of SEO is a good start

Слайд 53

Слайд 54