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A people-centred approach to the Internet of Things Abby Margolis, Claro Partners

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A people-centred approach to the Internet of Things Abby Margolis, Claro Partners


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Claro Partners Navigating disruptive shifts


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> start with the person


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IoT is technically about the interaction between Internet, things and data


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IoT is technically about the interaction between Internet, things and data …exciting part is the potential value this creates for people and business To create new value for people and business: Capabilities Services Experiences Business models


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We developed our perspective by interviewing experts and thought leaders;


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IoT Creators;


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Lead Users;


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and by mapping out the business landscape of value propositions Username: iminds Password: theconference


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Key insights IoT business landscape


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The IoT will not be owned and ruled by one player


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Technology and control dominate the landscape


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The IoT is still nascent


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Majority of new innovation is from startups and experimenters


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Five principles to take a fresh approach to designing for the IoT


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Five principles to take a fresh approach to designing for the IoT Start with the people, not the technology Enable people to do new things Identify unmet functional and emotional needs Look to collaborate with others Design and enable the whole user experience


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Start with the people, not the technology Think about solving people’s real needs, not just finding uses for the tech


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Enable people to do new things Value of the IoT comes from the services and new interactions it creates Peers and other devices Other service providers Retailers Brands Brand provides services Retailer provides services (camera rented) Other appropriate services Connects with other users Prints photos remotely Sends photos to friends


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02


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Identify unmet functional and emotional needs What can we deliver beyond control?


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03


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Look to collaborate with others Unlike the PC industry, IoT services and devices are more open to others


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Design and enable the whole user experience Most of the solutions today exist in siloes


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Five principles to take a fresh approach to designing for the IoT Start with the people, not the technology Enable people to do new things Identify unmet functional and emotional needs Look to collaborate with others Design and enable the whole user experience


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Claro’s IoT Bootcamp brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things Want to explore more?


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Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers. Want to explore more?


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If you are further along consider applying to be part of Startup Bootcamp IoT & Data. Applications close November 23rd. Want to explore more?


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Thank you! Abby Margolis| Research Director abby.margolis@claropartners.com @abbymargolis


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