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State of Search

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OpenGraph Your Key To Making Content Look Great On Facebook & Beyond State of Search @mike_arnesen #StateOfSearch


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Download bit.ly/unfriend-google


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Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen @mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch We love Google Announcements


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@mike_arnesen #StateOfSearch We love Google Announcements


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@mike_arnesen #StateOfSearch TEXT I want to believe


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@mike_arnesen #StateOfSearch When I started in SEO…


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@mike_arnesen #StateOfSearch When I started in SEO…


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@mike_arnesen #StateOfSearch Making the web a better place


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@mike_arnesen #StateOfSearch TEXT Had my back. We were cool. Google’s got my back


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@mike_arnesen #StateOfSearch TEXT


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch TEXT “It’s Called Show Business, Not Show Friends.” @ruthburr


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@mike_arnesen #StateOfSearch The Bait


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@mike_arnesen #StateOfSearch TEXT Google’s not our friend


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch Let’s talk about a new way of thinking


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@mike_arnesen #StateOfSearch TEXT Google’s not our friend


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@mike_arnesen #StateOfSearch TEXT Google’s not our friend and that’s okay.


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch TEXT Be wary of attachment


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@mike_arnesen #StateOfSearch “The root of suffering is attachment.”


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@mike_arnesen #StateOfSearch What if we never had to worry about Google’s updates?


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@mike_arnesen #StateOfSearch A Middle Path


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@mike_arnesen #StateOfSearch TEXT


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@mike_arnesen #StateOfSearch


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@mike_arnesen #StateOfSearch TEXT


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@mike_arnesen #StateOfSearch TEXT We are called on to experiment


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@mike_arnesen #StateOfSearch TEXT HTTPs


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@mike_arnesen #StateOfSearch TEXT Sitelinks


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@mike_arnesen #StateOfSearch TEXT Analytics data


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@mike_arnesen #StateOfSearch TEXT Segment.io


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@mike_arnesen #StateOfSearch Is your channel mix out of balance?


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@mike_arnesen #StateOfSearch TEXT Coupon Craze


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@mike_arnesen #StateOfSearch You must be valuable


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@mike_arnesen #StateOfSearch TEXT Make Google get attached to you


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@mike_arnesen #StateOfSearch Tips and tricks don’t last


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@mike_arnesen #StateOfSearch The Bait


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@mike_arnesen #StateOfSearch We can do this on our own


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@mike_arnesen #StateOfSearch Learn to be okay with impermanence


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@mike_arnesen #StateOfSearch Google’s not our friend.


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@mike_arnesen #StateOfSearch Google’s not our friend. It never was.


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@mike_arnesen #StateOfSearch Google’s not our friend. It never was. And that’s okay.


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Thank you! Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen Download: bit.ly/unfriend-google @mike_arnesen #SMX | #23B1


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