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Henrik Gustafsson Digital Strategist, Analyst & Architect se.linkedin.com/in/henrikgustaf Background in Information Management, Mobility, Enterprise Architecture and Social Collaboration.Special interest in innovation and futurama.
Oscar Berg Digital Strategist & Collaboration Expert se.linkedin.com/in/oscarberg Consulting, workshops, speaking and strategic advisory on digital collaboration and the future of work. Twitter: @oscarberg Photo credit: Luca Zanon Www.storiediritratti.it www.oscarberg.net
”Collaborating in a Social Era” - A new book on collaboration by Oscar Berg. Some voices about the book: ”A book that will make you rethink all you think you know about collaboration” Martin White, Intranet Focus Ltd ”A textbook for enterprise collaboration” Deb Lavoy, CEO and founder, Narrative Builders ”A must-read book” Atle Skjekkeland, Chief Evangelist, AIIM International ”Oscar Berg is as good as it gets on this topic. This book will provide lots of practical know how” Sameer Patel, SVP Product Management & GoToMarket, SAP Cloud/SuccessFactors Buy it here: intranatverk.se Photo: Sebastian Muller
1. Innovation Myth Busting
The lone innovator… Photo credit: Kit https://flic.kr/p/AHFTK …or mad scientist?
Your boss knows most about innovation
Innovation is only about thinking big
How innovation really happens Innovation does not happen in isolation It requires a collaborative effort combining diverse perspectives It is not possible to anticipate the value of new ideas You need to generate many ideas and let them build on each other Ideas come from 1. the employees 2. partners 3. customers Connect many minds from in your organization and beyond Photo credit: Micah. H dribbble.com/micah_hallahan
How close the customer experience gap? Expectations Capabilities
Kanske Get this loop working! gapet kan vi då också stänga Feedback Feedback Offering Innovation Förbättringar Insights
2. Why Large Organizations Fail at Innovation
As an organizations grow, specialization and barriers disconnect the workforce R&D Production Marketing & Sales
…and the focus shifts from innovation and value creation to internal efficiency Outside-in thinking Inside-out thinking
Too much focus is put on optimizing highly repeatable processes Process optimization dominate improvement initiatives, still knowledge work is more than 50% of the work in a modern business. Processes do a poor job of highlighting the how employees get things done across processes and hierarchies. McKinzey Quartely (2006): Mapping the value of employee collaboration.
There’s no time to innovate – to think, to reflect, to dream or to stimulate creativity
I will innovate, I just need to… Spend time on administrative tasks, attend pointless meetings, please my boss by reporting KPIs no one really cares about, search for information and people without finding anything, get involved in internal politics, recreate documents other people have already written before, randomly add people as CC recipients to my emails (to cover my back), act defensively to kill some initiatives, waste time and energy…
Engagement drives innovation …simply work harder and provide greater ideas Engaged employees… …look for new ways of adding value to work …find opportunities and follows through Source: London Business school (2013): Engagement and Innovation Photo credit: Morgan Sessions
…and when it decreases, so does innovation Higher absence Low employee engagement Less innovation Less motivation
3. The Infrastructure For Innovation
Think like a startup - small organizations are natural innovators Close to the customers Know each other well Dare to try new things But most importantly, collaborating and acting resourcefully comes naturally! Photo credit: Bethany Legg High level of engagement
The flow of innovation Explore and discover Create and share ideas Big or small innovations, fast and slow process flow Validate and enrich ideas Prototype and realize ideas How do we ensure we do not miss the low-hanging fruit?
” Recent research suggests that creativity is less an attribute of individuals than an emergent property that bubbles up within communities of people solving problems together. Jim Kim, President at The World Bank
” So the challenge for an organization is building a culture that encourages new ideas while providing a platform to reinforce collaboration. Jim Kim, President at The World Bank
The collaboration pyramid applied to innovation m a Te ion This is where ideas come from and spontaneous collaboration begins tio ora ab oll lc cia So Low visibility rat bo lla co High visibility This is where traditional innovation processes put the emphasis n Photo credit: Martin Vang Model by Oscar Berg
The five principles of collaborative communication applied to innovation If ideas aren’t shared openly, how will they be discovered? Photo credit: Joshua Hibbert If people aren’t recognized, will they continue sharing? Model by Oscar Berg
We need a digital infrastructure for innovation Explore and discover Create and share ideas Validate and enrich ideas A shared digital collaboration platform Prototype and realize ideas
We expect and need it to be... Simple Social Mobile Smart Photo credit: Dayne Topkin
Reality check Too many tools Hard to access Inconsistent design Multiple logins Bad usability Information overload Complex features No mobility Lack of integration Doesn’t fit my workstyle
Can people communicate and collaborate spontaneously across silos? a Te m co lla bo ion rat High visibility So Low visibility cia CRM Intranet ab ERP oll lc PLMS ora +100 n tio Productivity tools Photo credit: Martin Vang Collaboration Platform Innovation System Document Management Web site and exrtranet
Where would you position the tools you currently use? Openness Transparency Participation Email Dialog Recognition Photo credit: Joshua Hibbert
The suggestions box the most common and the worst tool and symbol for innovation Photo credit: Travis https://flic.kr/p/6Rh86d
What to do?
Enable spontaneous communication and collaboration across barriers a Te m lla co Task management ion rat bo Workspaces Co-authoring So Communities Discovery n tio ora ab oll lc cia Social network Feeds Micro-sharing Rich profiles Photo credit: Martin Vang Personal information management
Enable and encourage collaborative communication Connecting Following Linking Tagging Sharing Photo credit: Joshua Hibbert Joining Commenting Authoring Recommending Praising
Tear down the system silos Partners Employees Customers Everyone, anywhere, anytime - all ideas! Digital services Rich profiles Sharing Joining Microsharing Tagging Commenting Social network Communities Feeds Discovery Linking Following Connecting Authoring Recommending Praising
” We learned that the only way for businesses to consistently succeed today is to attract smart creative employees and create an environment where they can thrive at scale. Eric Schmidt, ”How Google Works”
Summary • The innovation process begins with openness and sharing • Efficiency and bureaucracy make it difficult to innovate • Don’t let your innovation system(s) become another silo • Enable open and spontaneous collaboration across barriers • Shared strategy and service-orientation is key to succeed Photo credit: Daria Nepriakhina