If you like this presentation – show it...
KEEPING THE internet OPEN FOR INNOVATION Our perspective on the net neutrality debate June 2015
INTRODUCTION Keeping the internet open for innovation is critical to ensuring continued investment in all parts of the internet broadband value chain. At Ericsson, we believe that broadband providers, device manufacturers, consumers, enterprises and content providers will benefit when the internet is open to experimentation, differentiation and innovation. With that in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. This report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain. Executive summary Ericsson’s views regarding net neutrality and the open internet. Authors Jared Carlson Director, Ericsson Government and Industry Relations Walter van der Weiden Director of European Affairs, Ericsson Government and Industry Relations An open internet We support the open internet and consumers’ right to access legal content – that is, an internet which allows and encourages innovation, investment, and customization An informed choice Consumers should have access to the information needed to make an informed choice on their level of service Quality of Service We support operators employing Quality of Service (QoS) and robust network management tools OUR BELIEFS Allow innovation A realistic, effective and efficient way to handle the open internet is to apply principled and reasonable rules to mass market broadband internet access, leaving other forms of communication largely unregulated. Instead of trying to define rules that will not be futureproof and will eventually be detrimental to innovation and the user, allow for experimentation and innovation that will create many societal benefits 2 KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 All bits are not equal Treating all bits equally – the definition of net neutrality – is not a desired outcome. Consumers, content and service providers, and network providers all benefit from the possibilities created by differentiation and customization Meeting customer concerns When competition alone does not achieve the level of openness that consumers demand, policy makers must determine whether they should intervene. It is their role to ensure that mass market consumers’ access is protected
Ericsson’s position We support the availability of an open, unrestricted, and accessible internet experience for all users. Connectivity The key ingredient for building the Networked Society An environment where consumers can decide what levels of access best suit their needs is superior to government-dictated requirements, which may prohibit offers of anything other than best-effort internet access. managing networks flexibly In order to serve their customers, operators must find economically viable options for deploying broadband infrastructure and providing social value, all while maintaining their competitiveness. This requires the most efficient possible use of their resources, as well as maximizing the value they provide to customers, and maintaining the rewards of service innovation. Finally, we support an environment in which providers of broadband content, services and applications benefit from the ability to offer differentiated user experiences. Here at Ericsson, we believe that the internet should allow and encourage: INNOVATION INVESTMENT CUSTOMIZATION CHOICE LEVELS OF ACCESS In short, Ericsson supports an open internet. KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 3
WHAT’S THE PROBLEM? There is a consensus, particularly in the US and Europe, that consumers demand an open internet. A competitive marketplace virtually ensures openness: consumers can ‘vote with their feet’ if one provider’s policies restrict or degrade access to the content, services or applications that they want. A few short-lived and commercially unsuccessful attempts in the US and Europe to thwart access to certain services have failed, not because of government intervention, but due to a well-functioning market. Under pressure from consumers, competitive providers have no choice but to offer an open internet. We believe that policies supporting increased competition – and, if needed, measures aimed at ensuring fair competition practices – should be the chief means of guaranteeing an open internet. The more information that is made available, the better the consumer can tailor services to his or her preferences open internet Policies supporting increased competition should be the chief means of guaranteeing an open internet We agree that customers should get what they pay for. Disclosures to consumers about the nature and quality of their access are an important part of customer choice. The more information that is made available, the better the consumer can tailor services to his or her preferences. Busy marketplace Information and access Under pressure from consumers, competitive providers have no choice but to offer an open internet Consumers Disclosing to consumers the nature and quality of their access is an important part of customer choice 4 KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015
HINDERING INNOVATION Overly restrictive net neutrality regulation discourages internet innovators from taking chances In markets with less competition, governments may need to exercise regulatory pressure to enforce requirements that will guarantee open internet access. However, the notion that all data bits must be treated equally – a concept that underpins net neutrality regulation – is a heavy-handed and misguided response to concerns about openness. Not only does overly restrictive net neutrality regulation add costs to doing business, it also discourages internet innovators from taking chances, and reduces much needed network investments. Rather than risk time or money developing bold new services – that may be determined to have crossed the line by treating one bit as higher or lower priority than another bit – innovators may simply choose to keep their inventions in the garage. Additionally, the tools that operators use today to manage networks for the benefit of all users are called into question by strict net neutrality regulations. MISGUIDED response The notion that all data bits must be treated equally is a heavy-handed and misguided reaction to concerns about openness KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 5
Policy makers AND NETWORK MANAGEMENT An open internet must permit operators to offer differentiated QoS to customers and content and application providers. That is, it must support offerings outside of the public internet, such as IPTV and operator-provided IP voice services, including VoLTE and VoIP, and the emerging world of connected devices – all commonly referred to as specialized services.1 An open internet regime must be capable of delivering guaranteed QoS to sectors including health, public safety, enterprise and utilities.2 HEALTH PUBLIC SAFETY ENTERPRISE UTILITIES User demands and the related need for network investment increasingly necessitates offering managed services. Building, maintaining and updating wireless, cable and fiber networks to keep up with consumer demand is a massive capital endeavor. In addition, network management is crucial to ensuring that all customers are given an acceptable internet experience in cases where there is competition for limited network resources. This is particularly important for wireless broadband data, where dynamically changing conditions (for example, a subway train full of passengers all moving from one cell to another) and limited resources (radio spectrum) demand the active management of networks. We ask that policy makers focus on the problem needing to be solved, and stress that treating every bit equally is not necessary, or even desirable, to ensure an open internet. network management It is crucial to ensure that consumers get an acceptable internet experience 1 C onnected devices may use parts of or the full internet Protocol stack for their functionality, traveling wholly on networks logically separated from the public internet. A logical separation does not mean that it does not touch the public internet, as the same physical resources may be used. 2 N ote that these and other examples could be offered with a higher QoS than other content on the public internet, or offered as specialized services. 6 KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015
If the market for internet access is failing, perhaps due to a lack of competition, we make the following recommendations: Establish general requirements for broadband providers to give their customers access to lawful internet content, applications and services Permit QoS distinctions for specialized services: for connected devices and enterprise services (for example, internet access for public safety, business and other non-mass market customers), or where requested by the customer QoS differentiation should therefore be permitted in two different ways: as a result of providing a specialized service, or as a user-requested feature in the provision of a public internet access service3 Allow for robust traffic management tools. As long as traffic management is applied in a manner that does not harm consumers or competition, it should be permitted Specialized services In addition to best effort or broadband internet access services, providers should be able to make use of network capacity to deliver content, applications and services that require an enhanced QoS, but are distinct from the internet access service. We ask that policy makers permit different QoS for traffic that might cover the same facilities as broadband internet services. As long as customers get what they pay for in terms of broadband internet access, operators should generally be free to offer specialized services as well. IPTV provided by the operator, for example, may use IP as the communications protocol, but the service is distinct from broadband internet access. A higher QoS for IPTV is critical, as consumers demand low latency and will not tolerate jitters or freezing when watching television. 3 Similarly, voice provided over a mobile network is also treated as a specialized service. Consumers demand that voice services – the foundation of mobile networks from their inception – do not have delays or cut-outs. Therefore, mobile networks are engineered to treat voice with a higher QoS than other forms of traffic. different qos Policy makers should permit different QoS for traffic that covers the same facilities as broadband internet services A user request for QoS could take multiple forms. In an environment with numerous competitors, the request might be signing up with a provider that offers the quality enhancements desired by a consumer. Customers could also elect QoS by paying the operator to prioritize some traffic over others. If a customer desires a higher QoS for content that they visit every day, and is willing to pay for that content, we believe the operator should be free to offer it. KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 7
The vastly different needs of sensors and machines characterize machine communication. HIGH PRIORITY Communications among vehicles for crash avoidance or navigation LOW PRIORITY A 30 minute update on residential electricity usage Ensuring Quality of Service Notions of fair access and unhampered freedom of expression are part of the net neutrality debate when discussing people, but have no place when dealing with connected devices and machine communications. Rather, it is the vastly different needs of sensors and machines, and the networks and applications to support those needs, that characterize machine communication. In a scenario where all bits are treated equally and there is a negligible penalty for inefficient delivery, a service or application provider could, for example, use repetitive codes, i.e. sending the same message several times, to ensure QoS. The theory here is that by being persistent you get better service. This uses a large amount of bandwidth and network resources, hampering the experience of others sharing the same network. It is an unfortunate behavior that has come about as a direct result of all bits being treated equally. Alternatively, the use of innovative compression, coding and QoS mechanisms would help to ensure both reasonable and fair network and bandwidth allocation. A question of priority Communications among vehicles for crash avoidance or navigation are more urgent than a 30 minute update on residential electricity usage. The notion that every data bit sent between connected cars should be treated with the same degree of priority as those 8 KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 transmitted from a smart electric meter back to the electricity supply company ignores the difference in requirements of the machines that will increasingly connect to the wireless internet. This example illustrates the futility of attempting to apply a regime in which prioritization, or even de-prioritization of data is prohibited, and we know that future services will only become more complex over time. Rules treating all data equally would either over-provision resources for devices that do not require real-time communications or could endanger critical uses, like self-driving automobiles, by failing to prioritize their communications over others.
ROBUST NETWORK MANAGEMENT TOOLS Traffic management ensures that the day-to-day delivery of broadband internet access can be maintained. Regulation should make it clear that non-discrimination does not prevent operators from treating different types of traffic differently in accordance with their technical requirements. Operators need to be able to employ network management tools. For example, in a purely technical way, consider the differences in signal strength based on users’ locations from a mobile network base station. As users move further away from the base station and closer to the cell edge, they may experience as much as a 60 dB (1,000,000 times) difference in signal strength. This vast difference in signal strength makes the achievable speeds vary wildly for different users. the impact that proximity to the cell center can have on applications, showing the bandwidths that deliver high quality video, music and text or email experiences. Theoretically, a network could provide every device served by a particular base station with the same degraded quality experienced by those at the cell edge. Doing so would ensure that most users receive worse service, and the total capacity of the site would be significantly lowered. We see little value in using network management to guarantee only a baseline of service. speed variation Despite this engineering reality, it seems that some of the most vocal supporters of applying a net neutrality regime to mobile broadband support the impractical concept that modern wireless networks – which currently adhere to the basic principle of delivering all bits as fast as the radio channel conditions allow – should instead dictate that every user’s experience be equal to those experiencing poor signal propagation. Vast differences in signal strength mean that service speed can vary greatly among different users This concept is key to understanding the network management decisions an operator faces every day across its entire network. The graphic below illustrates This is just one example of a network management concept in use today. Rather than prohibit certain tools and limit their use, we ask policy makers to continue allowing operators to make use of network management tools to improve everyone’s broadband experience. App coverage 10 Mbps 1 Mbps 0.1 Mbps Source: Ericsson 2013 KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 9
individual preferences Every internet user is unique in what they value 10 KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015
CONCLUSION open internet We support an internet that allows and encourages innovation, investment and customization Every internet user is unique in what they value, in terms of content, the price they are willing to pay for the delivery of that content, and what QoS level they would prefer that content to be delivered on. Consumers should have access to the information needed to make informed choices. When competition is lacking, policy makers may have an important role to play in terms of ensuring that mass market consumers have access to the legal content, applications and services that they desire. We support that ideal and believe operators should be permitted to employ QoS and robust network management tools. Policy makers, however, should refrain from prescriptive technical language that will not be future-proof and eventually become detrimental to innovation and the consumer. Rules where reasonable A more realistic, effective and efficient way to handle the open internet is to apply principled and reasonable rules to mass market broadband internet access and leave other forms of communication largely unregulated. As the discussion throughout implies, a different route should be adopted, rather than carving out specialized services, connected devices, business offerings and so forth. Instead of defining the exceptions to the rule, simply define the service at issue, and allow for the experimentation and innovation that has led to so many societal benefits. KEEPING THE INTERNET OPEN FOR INNOVATION JUNE 2015 11
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. The content of this document is subject to revision without notice due to continued progress in methodology, design and manufacturing. Ericsson shall have no liability for any error or damage of any kind resulting from the use of this document. Ericsson SE-126 25 Stockholm, Sweden Telephone +46 10 719 00 00 www.ericsson.com GFTE-15:000342 Uen © Ericsson AB 2015