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The Age of the IOT & Digital Business

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By Shalom Jacobovitz / CC-BY-SA 2 THE AGE OF IOT & DIGITAL BUSINESS HOW TO RIDE THE SHOCK WAVES OF A CHANGING WEB DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.


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Boris Kraft Chief Visionary Officer & Co-founder Magnolia International AG


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A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE


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“Everything changes and nothing stands still.” —Heraclitus


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digital transformation


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business models operational processes digital transformation customer experience


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“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.” — Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website


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Innovation in surprising places


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Why is it happening now?


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! .css .html .js ! ! ? ! ! WWW ! NET ! ! IoT


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YOU ARE HERE IOT PROVIDES THE ROCKET BOOSTERS By NASA/Carla Cioffi


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IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia


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Things with sensors, connectivity & logic that communicate with you, others & among themselves.


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BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET. JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER


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Characteristics of the digital transformation


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Disintermediation Dematerialization


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Disintermediation Dematerialization Massive Disruption


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Movies Music $5bn deflation ’00-‘07 Legacy channels devalue Radio … with <30 staff TV News


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Amazon Self-service beats direct service


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Net sales revenue of Amazon from 2004 -2014 
 (in billion U.S. dollars)


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Amazon Self-service beats direct service Travel


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Annual travel ecommerce sales in the USA 2002 -2014 (in billion U.S. dollars)


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Insurance Amazon Self-service beats direct service Banking Travel


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SAAS Access vs. Ownership Streaming Sharing economy


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Sharing economy


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New business models


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DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS (GARTNER)


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3 critical challenges for businesses


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1. Do you have the right people? …and are they empowered to act?


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Accelerated change 2. Do you know what you want? Can you know how to get there? Time to market


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1876 vendors in martech


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3. Can you master digital experience?


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HOW DOES MAGNOLIA HELP?


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! WWW ! Audiences & channels Mobile ! ! ! App IoT … Digital Business Platform Analytics Commerce IoT Infrastructure & services … ×1000s


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OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN CHALLENGE INTO OPPORTUNITY


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Prioritize adaptability, flexibility & integration


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Beautiful experience / stock parts


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USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM


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CONNECTORS


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APPS FRAMEWORK


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Beacon Management App


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Location Management


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Coupon Management App


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Unify digital touchpoints Agility Unify digital infrastructure Empower employees ease of use Open Suite Approach


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A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE


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Summary


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QUESTIONS? twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com


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