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30 WordPress Membership Plugins

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Lessons in Product Development, Product Marketing, Writing Review Blog Posts, oh and Membership Plugins


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When you look at 30 products that all promise roughly the same thing, you learn some things…


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“A well made product is not enough. A successful product must meet the needs and aspirations of its users.” IDC Report Building Experience-Driven software: Insights for Modern Application Development


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UX – U = X Source: Nielsen Norman Group


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How many settings must be configured to get started with your plugin?


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How many clicks are required between the user and their objective?


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When you look at 30 products that all promise roughly the same thing, you learn some things…


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Passerby Participant Patron Pursuer Promoter


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Who are you selling to?


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- Elevator Pitch - Target Audience - User Benefit - Key Features - Differentiators


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No one feels like they’re being pitched when they’re doing the searching.


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When you write 30 product reviews, you learn one thing


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Explain criteria often Use scores


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Which one is the right one for you (or your customer)


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Not all membership plugins are fast and easy to configure. S2 Member Pro iThemes Exchange


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Not all membership plugins let you have two accounts. Paid Memberships Pro WooCommerce Memberships


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Not all membership plugins support a variety of gateways. Ultimate Member Cart66


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Not all membership plugins support delayed access. Members by Justin Tadlock MemberPress


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Not all membership plugins go beyond content protection. Zippy Courses WooCommerce


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Not all membership plugins let you pause or pro-rate. Most MemberPress iThemes Exchange WooCommerce


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Not all membership plugins think about this dynamic. Most MemberPress iThemes Exchange WooCommerce


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How do you know which product is the right one for you?


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Know what you / your customer wants – short & long term.


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Know which features they’re willing to capitulate on, or pay later for customizations.


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Know which products are best for customers and which are best for developers.


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Know whether they have unique requests that require you to use one plugin over another.


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Did I mention you can always ask me questions via Clarity? https://clarity.fm/chrislema


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Chris Lema Chief Technology Officer, Crowd Favorite chrislema.com @chrislema


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