'

Raising the Game: The IBM Business Tech Trends Study

Понравилась презентация – покажи это...





Слайд 0

August 2014 Raising the game The 2014 IBM Business Tech Trends Study © 2014 IBM Corporation


Слайд 1

IBM Business Tech Trends 2014 – Executive Summary  Big data & analytics, cloud, mobile and social are now mainstream  Each is deployed by 7 in 10 enterprises  But some companies are achieving more tangible business outcomes from these technologies With everyone jumping into the fray, how are Pacesetters staying at the forefront? Partnering is in their DNA Analytics is their fuel Pacesetters team up with lesstraditional partners (e.g. startups, clients, academia) to innovate and obtain skills. Armed with mature analytics capabilities and skills, Pacesetters run their enterprises on insight. Almost 80% partner with citizen developers For nearly 7 in 10, analytical insights are a significant part of decision-making Integration is their breakaway move Pacesetters integrate the technologies for greater effect. 4-7x more likely to use cloud to deliver mobile, social, and big data & analytics Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed 1447 IT and line of business decision-makers — spanning 13 countries and 15 industries. 2 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 2

Adoption is moving at the speed of light & investment continues at full speed Adoption: Moving at the speed of light All four technologies have shifted toward deployment. Social Business has had the largest gain, with deployment more than doubling. Investment: Continuing at full speed Over the next two years, 3/4 of enterprises plan to increase investments in Mobile, Big Data and Analytics, and Cloud, and 66% in Social. 3 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 3

More leading companies - Pacesetters - are forging ahead and unlocking the potential of these transformative technologies Pacesetters are leading the way Pace of adoption Pacesetters view transformational technologies (big data & analytics, cloud, mobile, and social business) as critical to their organization's business success, and they’re outpacing competitors in adopting. Pacesetter ranks have grown by seven points since 2012s Strategic importance = 10% 4 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 4

… and they’re more likely to achieve their objectives with the technologies Moreover, 9 in 10 Pacesetters say they’re gaining major competitive advantage from their initiatives… On an increasingly competitive playing field, what sets Pacesetters apart? 5 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 5

The Pacesetters are taking a different approach Partnering is in their DNA Integration is their breakaway move 6 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends Analytics is their fuel © 2014 IBM Corporation


Слайд 6

Partnering is in their DNA: Pacesetters partner more broadly across the ecosystem and with more non-traditional partners Partnering to plug the skills gap Partnering to innovate Nearly half of Pacesetters significantly rely on partners for technology skills development (vs. 13% of Dabblers) Pacesetters engage clients, startups and academia to help drive innovation. 96% are using professional developers, and 79% are using citizen developers They are: 1.3x more likely to use clients & 2x more likely to use academia for product development 2.6x more likely to turn to start-ups for help steering their IT direction 7 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 7

Analytics is their fuel: Pacesetters power their organization’s decision-making with insights 3.6x more than for Dabblers 8 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 8

Integration is their breakaway move: Pacesetters combine social, mobile, and analytics technologies far more than others Dabblers Deliver and use Social Business via mobile to a significant degree Significant use of mobile analytics Significant use of social media analytics 9 Followers Pacesetters 11% 36% 55% 9% 31% 57% 10% 30% 57% Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 9

….and Pacesetters place cloud at the core of these initiatives For over 50% of Pacesetters, Cloud is a significant part of the use / delivery / application of these other initiatives They are 4-7x as likely to use cloud to deliver mobile, social, and big data & analytics 10 Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 10

Staying on the leading edge demands more than adoption — it requires a strategic, integrated approach Broaden your idea of partnering – who you engage and when • Plug skill gaps creatively. Have you considered using academics, startups, or clients to train your staff? Are you using crowdsourcing or engaging citizen developers for expertise and speed? • Treat innovation as a team sport. What about bringing in clients or academia to help with product development? Have you engaged clients or start-ups when making strategic IT decisions? • Collaborate better. Are you using social business tools to engage partners? Cloud to scale your collaborations? Analytics to better understand your ecosystem? 11 Act on insight, not instinct Combine technologies to amplify results • Get equipped for advanced analytics. Are you taking the plunge into new data sources like unstructured data (e.g. social media)? Building more sophisticated capabilities (e.g. predictive and prescriptive analytics)? • Engage easily. Are you making social business capabilities available via mobile (to employees, partners, clients)? • Train your team. Does your organization have the right mix of technical and business skills to use your analytical toolset and interpret results? • Act with insight. Has your organizational culture embraced use of evidence-based insights – rather than gut instinct – for decision making? • Make your mobile apps smarter. How can you blend the intelligence of big data and analytics with the convenience of mobile to create innovation for your customers and employees? • Combine strategically. How can cloud speed and scale your other technology initiatives? Can integrating technologies help you create new products Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 11

To learn more about the study, please visit ibm.com/ibmcai/biztechtrends (Short URL): ibm.biz/IBMBTT14 12 © 2014 IBM Corporation


Слайд 12

Appendix 13 © 2014 IBM Corporation


Слайд 13

For a global understanding of approaches to big data & analytics, cloud, mobile and social, we surveyed 1447 IT and line-of-business (LOB) decision makers IBM Business Tech Trends: Respondent distribution (Transformational technology decision makers, spanning 13 countries* and 15 industries**) Organization size (# of employees) Role 10% C-Level LOB 39% LOB VP, Director, Manager 11% C-level IT 40% IT VP, Director, Manager 24% 5,000+ 28% 1,000-4,999 To smooth possible geographic distortions, responses were weighted based on 2012 GDP data from The World Bank: data.worldbank.org/indicator/NY.GDP.MKTP.CD ** Includes 9 priority industries: Telco, Energy and Utilities, Media & Entertainment, Retail, Government, Healthcare, Financial Markets, Banking, Insurance 14 Geography 45% Growth Markets 48% 100-999 55% Mature Markets Growth markets surveyed: Brazil, China, India, Mexico, Russia, South Africa Mature markets surveyed: Germany, France, Italy, Japan, Spain, UK, US Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends © 2014 IBM Corporation


Слайд 14


×

HTML:





Ссылка: