If you like this presentation – show it...
How to grow your blog with photos.
78% of CMOs think custom content is the future of marketing.
Companies that have created dynamic blogs have seen huge growth.
WAIT! Want to read this as a high-quality PDF? DOWNLOAD
B2C Case Study: Built a 30k person waiting list before launching the product, via a blog. “We focused on building out a unique personal ﬁnance blog, very content-rich, that spoke to a young professional crowd that we felt was being neglected.” Jason Putorti Lead designer ’07-’09, 5th employee @ Mint
B2C Case Study: Grew to 1.5 million users and sold for $170 million in under 2 years.
B2B Case Study: “We attract 45-50k new leads per month, 60-80% of which are from inbound marketing (not paid). The inbound leads are 50% cheaper and close 100% more than paid leads.” Mike Volpe CMO @ Hubspot Acquired 18k+ customers by eating their own dog food, inbound marketing.
B2B Case Study: In Q2 2015, Hubspot did $39 million in subscription revenue.
Overview: 3 ways to grow your blog: • • • Target a niche Engage with imagery Get shared on the right channels
1 Target a niche.
Figure out your speciﬁc audience and keep your blog focused.
Provide value to your audience and solve their problems.
Be relevant by using their style and slang in your writing.
2 Engage with imagery.
Photos break up the text of your post and keep readers interested.
Readers stay on a post 67% longer if it has photos.
Remember: Use authentic, relatable images for your target reader.
3 Get seen on the right channels.
Use catchy headlines with attractive photos to get shared more.
Tweets with images receive 150% more re-tweets. Twitter Photo posts drive 87% of Facebook pages’ engagement. Facebook
Focus on getting shared to the most important network for your niche audience.
How to grow your blog with photos: 1. Pick a niche audience 2. Use engaging photos to keep readers interested 3. Craft messaging and photos to your audience’s style
Unlock Real Growth for Your Blog. To be a successful marketer in 2015, you must create unique, engaging content. Wednesday, Sept. 2, 2015 at 10am PDT Micah Cohen Growth Director Twenty20 Nicole Karlis Content Manager Scripted FREE WEBINAR
All background photos sourced from real people on Twenty20. Follow us for more useful SlideShares
Share this SlideShare with your team. They’ll thank you later. DOWNLOAD & SHARE