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Dreamforce 2015: 4 Perfect Days

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Whatever your role or industry, there’s 4 Perfect Days at Dreamforce waiting for you inside. Create your own agenda today. Start now >


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What is Dreamforce? Inspiration. Imagination. Innovation. Dreamforce brings together thought leaders, industry pioneers, and thousands of your peers for a week of idea sharing. You’ll learn, you’ll network and you’ll grow. And most importantly, you’ll have a ton of fun. Whether you’re a company of five or a Fortune 500, you’re going to see a boom in success by coming to Dreamforce. With over 1,500 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your industry, role, and company size. Find Your 4 Perfect Days Now >


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What is 4 Perfect Days? Dreamforce is a BIG event with over 1500+ sessions taking place all across the Dreamforce campus over 4 days. To help you navigate quickly, and plan how your should plan your 4 Perfect Days, we asked our experts to help us build custom agendas for any role, industry, and product. By using these tools, you can quickly add recommended sessions to your agenda saving your seat for some of the hottest sessions at Dreamforce. You can also print out your 4 Perfect Days as a justification tool, to get your boss to approve your trip to Dreamforce. Let’s get going! Find Your 4 Perfect Days Now >


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Scroll through SlideShare to view each agenda listed below: 4 Perfect Days by Role: • • • • • • • • • 4 Perfect Days for Administrators 4 Perfect Days for Analysts 4 Perfect Days for Business Professionals 4 Perfect Days for Developers 4 Perfect Days for IT 4 Perfect Days for Marketers 4 Perfect Days for Partners 4 Perfect Days for Sales 4 Perfect Days for Service • 4 Perfect Days for Small & Medium Businesses 4 Perfect Days by Industry: • • • • • • • • • • • 4 Perfect Days for Communications 4 Perfect Days for Consumer Goods 4 Perfect Days for Financial Services 4 Perfect Days for Government 4 Perfect Days for Healthcare 4 Perfect Days for Higher Ed 4 Perfect Days for Life Sciences 4 Perfect Days for Manufacturing 4 Perfect Days for Media 4 Perfect Days for Non Profits 4 Perfect Days for Retail 4 Perfect Days by Product/Services: • • • • • • 4 Perfect Days for Analytics Cloud 4 Perfect Days for Community Cloud 4 Perfect Days for Circles of Success 4 Perfect Days for Data.com 4 Perfect Days for Pardot 4 Perfect Days for Success Services


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4 Perfect Days for Administrators Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING BREAKOUT: Choose Your Destiny: Building Your Awesome Admin Career PANEL BREAKOUT: Changing Lives through Salesforce Job Training TOP PICK BREAKOUT: How to Be an Even More Successful Solo Admin 4:00 PM DAY TOP PICK 3:00 PM 2 11:00 AM 1:30 PM 09.15 EXPO Get a new Trailhead badge in the Admin Zone! JUMP-START YOUR WEDNESDAY THEATER: 10 Best Free Apps on Appexchange EXPO BREAKOUT: Strategies for Training End-Users TOP PICK Come get a headshot taken in the Admin Zone! 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft 7:00 PM DAY THEATER SESSION 11:00 AM 3 9:30 AM 10:00 AM 09.16 EVENT App Bash & Partner Parties ADMIN DAY EXPO Listen to a Live Podcast in the Admin Zone! KEYNOTE Salesforce Admin Keynote EVENT Lightning Fest in the Admin Zone 7:00 PM DAY BREAKOUT: How Salesforce Administers Salesforce 4:30 PM 09.18 TOP PICK 3:30 PM 4 10:30 AM 2:00 PM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:00 AM TOP PICK BREAKOUT: Salesforce Wave: Basics to Dashboards 10:00 AM PANEL The Art & Science of Mindfulness - Moscone South 10:30 AM TOP PICK THEATER: Mapping Your Salesforce Career 1:00 PM PANEL Meet the #AwesomeAdmin Team! 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West www.dreamforce.com


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4 Perfect Days to Learn from Industry Analysts Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Sales Summit: Distinguishing Best in Class Organizations from the Competition TOP PICK CRM And Marketing Automation: Better Together TOP PICK Crawl, Walk, Run: Methods for Email Program Success 10:00 AM EXPO Cloud Expo Opens - Moscone North 3:00 PM DAY TOP PICK 9:30 AM 2 9:00 AM 9:00 AM 09.15 TOP PICK Thought Leader: Keeping Your Customers Happy in Today’s Connected World JUMP-START YOUR DAY Gartner Predicts: Three Trends in B2B Sales Enablement and Sales Performance PANEL Future of CRM: Discussion with Ray Wang, Paul Greenberg, Denis Pombriant TOP PICK Forrester: Transform Your Customer Service for the Age of the Customer 11:00 AM TOP PICK Contextual Marketing: Strategies for Sending Emails & Other Communications 1:00 PM DAY TOP PICK 11:00 AM 3 9:00 AM 11:00 AM 09.16 KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South GO DEEP AND MEET EXPERTS TOP PICK To Send or Post: The Roles of Email, Social and Other Collaboration Tools TOP PICK How RetailMeNot and Jawbone Delight Customers with with Cross-channel Journeys TOP PICK Mapping The Future of Social Business 2:15 PM TOP PICK Composability, Adaptability, and Disposability: RedMonk on Microservices 2:30 PM TOP PICK Gartner: New Era of Customer Service in Digital World 3:30 PM DAY Forrester on The Evolution of App Dev & Architecture. Mobile. IoT. UX. 1:30 PM 09.18 TOP PICK 1:30 PM 4 9:00 AM 11:30 AM 09.17 KEYNOTE The What, Why And How Of Customer Obsession PUT IT ALL TOGETHER 10:00 AM PANEL The Art & Science of Mindfulness 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West www.dreamforce.com


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4 Perfect Days for Consumer Goods Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Keynote: The Future of Consumer Goods is 1-to-1, Proactive Ecosystem Engagement with ABInBev and Kraft Heinz TOP PICK How IT Can Empower Citizen Developers to Build Apps with Brown-Forman KEYNOTE Building Consumer Goods Business in Channels - Retail Execution with Diageo and Southern Wines and Spirits 1:30 PM TOP PICK Consumer Goods Operational Excellence - Key Account Management with Slimfast and Kellogg’s 5:00 PM DAY KEYNOTE 12:30 PM 2 8:30 AM 10:00 AM 09.15 EVENT Accenture Reception for Consumer Products Industry JUMP-START YOUR DAY Create Your Own App Ecosystem with AppExchange Store Builder with The Coca-Cola Company TOP PICK How Kraft Drives Email Engagement Using Native Advertising & Personalization TOP PICK AB InBev Radically Transforms How It Goes to Market with Salesforce 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests 4:30 PM TOP PICK Wave Analytics: The New Frontier of Data for Nonprofits with Nielsen 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft 6:00 PM DAY TOP PICK 10:30 AM 3 8:00 AM 10:00 AM 09.16 EVENT Customer Reception at Cars Dawydiak 7:00 DEEP AND Rock out with GOPM EVENT MEET EXPERTSGreen Day at AT&T Park TOP PICK Cloud Expo Opens - Moscone North KEYNOTE Product Keynotes - Moscone South TOP PICK Spice up Your Internal Portal with Visualforce and Twitter Bootstrap with Brown-Forman 3:30 PM TOP PICK How Coca Cola and KLM maximize IT operational capabilities with MCS 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY 20/20 Vision For Your Business: Knowing What to Measure and How with Bespoke Collection 12:45 PM 4 TOP PICK 9:00 AM 09.18 8:00 AM 9:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 7:00 PM EVENT Cloud PUT IT ALL TOGETHER Crawl 10:00 AM KEYNOTE The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Communications Create your own agenda today. DAY 1 Start now HIT THE GROUND RUNNING Communications Industry MSO Workshop: Cable Operator Updates & Next Generation Best Practices (St. Regis Hotel) Communications Industry Round Table & Luncheon: The Value of Delivering Amazing 1:1 Omni Channel Customer Experiences (St. Regis Hotel) TOP PICK TOP PICK Vodafone: Customer Success Showcase Theater Session 3:00 - 4:00 PM KEYNOTE Keynote: Disruptive Growth & Customer Experience Excellence in Communications (Marriott Marquis Hotel, Yerba Buena Salon 10-12) 7:00 - 10:00 PM DAY TOP PICK 12:30 - 1:15 PM 2 9:00 - 11:00 AM 11:30 - 1:30 PM 09.15 EVENT Communications & Media Industry Reception JUMP-START YOUR DAY Visit the Communications & Media Exhibit at the Customer Success Showcase TOP PICK Vodafone: Customer Success Showcase Theater Session KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 - 4:10 PM TOP PICK Taking Service to the Customer: DIRECTV Reinvents Field Service (Palace Hotel, Twin Peaks Room) 5:00 - 6:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft 7:00 - 10:00 PM DAY EXPO 1:00 - 3:00 PM 3 10:00 - 5:00 PM 11:30 - 12:15 PM 09.16 EVENT App Bash & Partner Parties GO DEEP AND MEET EXPERTS TOP PICK TOP PICK Verizon: Improving Sales Effectiveness w/ Analytics Cloud (Metreon Theater 9) 2:00 - 2:40 PM TOP PICK 3:30 - 4:10 PM TOP PICK 4:30 - 5:10 PM TOP PICK 7:00 - 10:00 PM DAY TOP PICK Disruptive Growth & Customer Experience Excellence in Communications (Metreon Theater 11) DIRECTV: Building Customer Trust by Optimizing the B2C Contact Center (Metreon Theater 11) Sky Italia: Driving Omni Channel Experience w/ Salesforce Subscriber Service (Metreon Theater 11) 1:00 - 1:40 PM 09.18 KEYNOTE 12:00 - 12:40 PM 4 10:00 - 10:40 AM 11:00 - 11:40 AM 09.17 EVENT Telefonica: Driving a Global B2B Sales Effectiveness Transformation (Metreon Theater 9) Customer Panel: Key Ingredients to Succeeding in the Internet of Things (Metreon Theater 6) Customer Panel: The Changing Role of IT into a Business Transformation Enabler (Metreon Theater 6) Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:00 - 2:00 PM EXPO Visit the Communications & Media Exhibit at the Customer Success Showcase 10:00 - 12:00 PM PANEL The Art & Science of Mindfulness - Moscone South 2:00 - 4:00 PM Q&A Marc Benioff & Parker Harris - Moscone West www.dreamforce.com


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4 Perfect Days for Community Cloud DAY Create your own agenda today. 1 Register Now GET CONNECTED RIGHT OUT-OF-THE-BOX Deliver Next Generation eCommerce with Customer Communities TOP PICK Community Cloud Roadmap: At the Forefront of Innovation TOP PICK Files Roadmap: The Future of the Files Productivity Platform 12:00 PM EXPO PRODUCT SHOWCASE: ISV Partners - Sales Implementation Apple Watch 1:00 PM TOP PICK Create a Seamless, Branded Community Right Out of the Box 2:00 PM TOP PICK Reimagine Customer, Partner and Employee Engagement with Community Cloud 4:00 PM DAY TOP PICK 11:00 AM 2 9:00 AM 10:00 AM 09.15 TOP PICK Create Your Community w/ Expert Help from Salesforce Implementation Partners START TRANSFORMING YOUR BUSINESS DAY Self-Service Communities: Experience a New Benchmark for Customer Service KEYNOTE Community Cloud Keynote: Transform Your Business with Community Cloud KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM 09.17 TOP PICK 1:00 PM 3 9:00 AM 10:30 AM 09.16 TOP PICK Accelerate Channel Sales to Grow Your Business with Partner Communities 7:00 PM EVENT App Bash & Paer EXPERTS DIVE DEEP WITH COMMUNITY Parties TOP PICK Your out with Green Day at AT&T Park Rock Customer Community: Strategies for Success TOP PICK Empower Your Connected Workforce with Employee Communities 1:30 PM TOP PICK Chatter Roadmap: Driving Innovation & Productivity With Our Leading Platform 4:00 PM TOP PICK Find the Keys to Effective Franchise Growth with Community Cloud 7:00 PM DAY Your Employee Community: App Bash & Partner Parties Strategies for Success 12:00 PM 09.18 TOP PICK 11:00 AM 7:00 PM 4 9:30 AM 7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70 END YOUR VISIT ON A HIGH NOTE 10:00 AM EXPO PRODUCT SHOWCASE: ISV Partners Share Lightning Components 11:00 AM EXPO PRODUCT SHOWCASE: Sales Implementation Partner 12:00 PM EXPO Community Cloud 360 Experience 1:00 PM EXPO PRODUCT SHOWCASE: ISV Partners 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Circles of Success Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Circles of Success: Ask Salesforce Anything Adoption! TOP PICK Circles of Success: Transform your Business with Automation TOP PICK Circles of Success: Drive Metrics using Reports & Dashboards 4:00 PM TOP PICK Circles of Success: Train End Users for Faster Adoption 5:00 PM DAY TOP PICK 2:00 PM 2 10:00 AM 11:00 AM 09.15 TOP PICK Circles of Success: Chatter to Increase Employee Productivity JUMP-START YOUR DAY Circles of Success: Harnessing the Power of Data.com Clean TOP PICK Circles of Success: Sell More with Leads & Opportunity Management TOP PICK Circles of Success: Best in Class Social Listening 3:30 PM TOP PICK Circles of Success: Weathering the Storm of Change Management 5:00 PM DAY TOP PICK 12:00 PM 3 8:00 AM 9:30 AM 09.16 TOP PICK Circles of Success: Secrets to Sandbox Success GO DEEP AND MEET EXPERTS TOP PICK Circles of Success: Predict Sales with Salesforce Forecasting TOP PICK Circles of Success: Getting Started with Service Cloud TOP PICK Circles of Success: Social Media and CRM - Challenges and Opportunities 4:00 PM DAY Circles of Success: Benefits of Upgrading to Premier Success 12:30 PM 09.18 TOP PICK 11:00 AM 4 9:00 AM 10:00 AM 09.17 TOP PICK Circles of Success: Using Communities to Improve Interaction & Collaboration PUT IT ALL TOGETHER 9:00 AM TOP PICK Circles of Success: Getting Started with Salesforce Customizations 11:00 AM TOP PICK Circles of Success: Become a Data Management Rockstar 12:00 PM TOP PICK Circles of Success: Track & Move the Adoption Needle Circles of Success are group clinics with Salesforce customers focused on key adoption-related topics and challenges. These sessions are live, interactive, unscripted, and consultative in nature. They are facilitated and moderated by the Customers for Life Success Team. One Circle pre-registration per customer but unlimited walk ups welcome. Be sure to bookmark your walk up sessions in Agenda Builder and get there early ensure your spot!


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4 Perfect Days for Data.com Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Breakout sessions run from 8:00 AM - 6:00 PM KEYNOTE Partner Keynote in Moscone West EXPO Cloud Expo Opens - Moscone North 1:00 PM TOP PICK Data-Driven Decisions to Drive Best Practice Sales & Marketing ROI 3:00 PM TOP PICK Grow Your Business Faster with Data.com Clean 6:00 PM DAY SESSIONS 12:00 PM 2 8:00 AM 10:00 AM 09.15 EVENT Welcome Reception at the Cloud Expo - Moscone North JUMP-START YOUR DAY Data.com Clean Customer Showcase: All-Stars Show How They Became Data Strong TOP PICK Data.com for Sales: The Path to Sales Intelligence KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 4:30 PM KEYNOTE Data.com Keynote: The Future of Intelligent Selling 7:00 PM EVENT App Bash & Partner Parties 8:00 PM DAY TOP PICK 1:00 PM 3 8:30 AM 11:30 AM 09.16 EVENT Circus Mysterio: After Hours Party (Terra Gallery) 5:00 Marissa Mayer, GOPM KEYNOTE MEET EXPERTS CEO, Yahoo DEEP AND TOP PICK Deliver Personalized Marketing with Pardot and Data.com TOP PICK Grow Sales Faster with the Right Data TOP PICK Connect to Decision Makers & Navigate Your Data Overload with Data.com 3:00 PM TOP PICK Building a Customer Master Strategy in Salesforce 4:00 PM TOP PICK The Transformational Power of Clean Data 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Rock out with Green Day at AT&TShowcase: How Innovators Grow Faster & Data.com Prospector Customer Park Sell Smarter 12:00 PM 09.18 EVENT TOP PICK 11:00 AM 4 7:00 PM 9:00 AM 10:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:30 AM TOP PICK Best Practices for Data Governance & Stewardship in Salesforce 11:30 AM TOP PICK Data.com Roadmap & Roundtable with Product Management


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4 Perfect Days for Developers Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Hands-On Workshop: Build Web and Mobile Apps with Lightning Components TOP PICK Hands-on Training: Create an Inbound Integration Using the Force.com REST API TOP PICK Five Enterprise Development Best Practices That EVERY Salesforce Org Can Use 4:00 PM TOP PICK Parker Harris’s True to the Core: What’s Next for Our Core Products 5:00 PM DAY TOP PICK 3:00 PM 2 12:15 PM 1:30 PM 09.15 TOP PICK Stop by the Trailhead Libary or the Quickstart Basecamp in the Dev Zone JUMP-START YOUR DAY Best Practices for Building Salesforce Apps that Leverage the REST API TOP PICK Batch Jobs: Beyond the Basics KEYNOTE Keynote with Marc Benioff & Special Guest Speakers - Moscone South 3:30 PM TOP PICK Building Your own Internet of Things with the LittleBits Salesforce Connector 4:15 PM TOP PICK Hands-On Workshop: A New Way to Create Pixel Perfect Apps in Visualforce 5:00 PM DAY TOP PICK 1:00 PM 3 10:45 AM 12:15 PM 09.16 TOP PICK JavaScript for Salesforce Developers 5:00 Marissa Mayer, GOPM KEYNOTE MEET EXPERTS CEO, Yahoo DEEP AND KEYNOTE Developer Keynote - Moscone West TOP PICK 10 Principles of Apex Testing KEYNOTE Platform Keynote - Moscone South 4:00 PM TOP PICK Integration at Scale: Enterprise Patterns with Heroku Connect 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Rock out with Green Day at AT&T Park Stop by the Developer Zone for a Force.com or Heroku Code Consultation 2:00 PM 4 EVENT TOP PICK 12:30 PM 09.18 7:00 PM 9:00 AM 10:30 AM 09.17 EVENT Dreamfest & UCSF Benefit Concert - Pier 70 7:00 PM EVENT Cloud PUT IT ALL TOGETHER Crawl 8:30 AM TOP PICK Secure Salesforce: Common Secure Coding Mistakes 10:00 AM TOP PICK Understanding Native, Hybrid, and Web Mobile Architectures 11:00 AM TOP PICK Processing Big Data At-Scale on the Salesforce Platform 12:30 PM PANEL Meet the Developers - Moscone West


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4 Perfect Days for Financial Services Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Keynote: Precision is the Future of Financial Services TOP PICK Supercharge Your Wealth Advisory Teams TOP PICK Effortless Insurance - Crushing It With Customer Experience 12:00 PM TOP PICK Reinventing the Customer Experience in a Digital-First Banking World 12:00 PM TOP PICK How Ameriprise Transforms Client and Advisor Engagement 1:00 PM TOP PICK Personalized Customer Journeys In Financial Services 2:00 PM TOP PICK Tear Down The Barriers That Block Cross-Selling At Your Bank 2:30 PM TOP PICK Reimagine Insurance - How Pioneers Are Disrupting The Industry 3:00 PM DAY KEYNOTE 11:00 AM 2 9:00 AM 11:00 AM 09.15 TOP PICK Supercharge Growth in Business and Commercial Banking GO DEEP AND MEET EXPERTS Wealth Management Roundtable PANEL Asset Management Roundtable PANEL Security and Compliance Roundtable 3:30 PM TOP PICK Customer Theater: Barclays is a Bank on a Service Mission 5:00 PM EVENT Financial Services Dreamboat Cocktail Reception 7:00 PM DAY PANEL 11:00 AM 3 8:00 AM 9:30 AM 09.16 EVENT App Bash & Partner Parties JUMP-START YOUR DAY TOP PICK Customer Theater: Barclays is a Bank on a Service Mission PANEL Alternative Investments Roundtable PANEL Retail Banking Roundtable 5:00 PM PANEL Women’s Leadership Panel at Moscone South 7:00 PM DAY Business and Commercial Banking Roundtable 3:30 PM 09.18 PANEL 12:30 PM 4 9:30 AM 10:30 AM 09.17 EVENT Dreamfest and UCSF Benefit Concert - Pier 70 5:00 PM KEYNOTE Sheryl PUT IT ALL TOGETHER Sandberg, COO, Facebook 7:00 PM 9:30 AM TOP PICK Customer Theater: The New Expectations of the Connected Investor 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Business Professionals Create your own agenda today. DAY 1 HIT THE GROUND RUNNING Breakout sessions run from 8:00 AM - 6:00 PM KEYNOTE Partner Keynote in Moscone West EXPO Cloud Expo Opens - Moscone North 6:00 PM DAY SESSIONS 12:00 PM 2 8:00 AM 10:00 AM 09.15 EVENT Cloud Expo Welcome Reception - Moscone North JUMP-START YOUR DAY Breakout sessions run from 8:00 AM - 6:00 PM FIRESIDE CHAT Marc Benioff and Travis Kalanick at Yerba Buena Theater EXPO Cloud Expo Opens - Moscone North 10:30 AM KEYNOTE Community Cloud Keynote - Moscone West 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Speakers 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft 7:00 PM DAY SESSIONS 10:00 AM 3 8:00 AM 9:00 AM 09.16 EVENT App Bash & Partner Parties GO DEEP AND MEET EXPERTS EXPO Cloud Expo Opens - Moscone North KEYNOTE Marketing Cloud Keynote - Moscone South KEYNOTE Sales Cloud Keynote - Moscone South 12:30 PM KEYNOTE Service Cloud Keynote - Moscone South 2:00 PM KEYNOTE Platform Keynote - Moscone South 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Breakout sessions run from 8:00 AM - 6:00 PM 10:30 AM 09.18 SESSIONS 9:00 AM 4 8:00 AM 9:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 8:30 AM SESSIONS Breakout sessions run from 8:30 AM - 2:00 PM 9:00 AM EXPO Cloud Expo Opens - Moscone North 10:00 AM KEYNOTE The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West Register Now


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4 Perfect Days for Government Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING KEYNOTE Government Keynote: Rise of the Connected Government TOP PICK Service & Case Management: Improving the Experience for 21st Century Government TOP PICK Salesforce GovTalks 4:30 PM DAY Come visit the Government Zone in the Telegraph Hill room at the Palace Hotel 1:30 PM 09.16 EXPO 12:30 PM 2 ALL DAY 11:00 AM 09.15 EVENT Vivek Kundra to present the Salesforce Connected Cities Report JUMP-START YOUR DAY Come visit the Government Zone in the Telegraph Hill room - Palace Hotel TOP PICK Platform: Modernize Government with Cloud Applications 10:00 AM TOP PICK Analytics: Government is Riding the Wave 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Spaeakers - Moscone South 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South 7:00 PM DAY EXPO 9:00 AM 3 ALL DAY EVENT App Bash & Partner Parties 5:00 DEEP AND Marissa Mayer, GOPM KEYNOTE MEET EXPERTS CEO, Yahoo TOP PICK Analytics Cloud Keynote: Instant Insight to Action Across the Customer Success Platform TOP PICK Communities: Connecting Citizens and Governments Across America TOP PICK Service Cloud Product Keynote: A New Era of Service for the Connected World 1:30 PM TOP PICK Department of Defense and Aerospace Ascent to the Cloud 2:00 PM KEYNOTE Salesforce1 Platform Keynote: Experience a New Way to Build Apps 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Rock out with Green Day at AT&T Park Telegraph Hill room at the Palace Come visit the Government Zone in the Hotel 12:30 PM 09.18 EVENT EXPO 11:30 AM 4 7:00 PM ALL DAY 9:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER ALL DAY EXPO Come visit the Government Zone in the Telegraph Hill room at the Palace Hotel 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Healthcare Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Keynote: Precision is the Future of Healthcare & Life Sciences (Yerba Buena Salon 9, Marriott) PANEL Innovation Showcase: Top Healthcare Apps Built on the Salesforce Platform (Century Theater 4) TOP PICK Embrace CRM in Healthcare to Transform Care Coordination & Clinical Research - City of Hope (Century Theater 3) 3:30 PM TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management (Century Theater 2) 5:00 PM DAY KEYNOTE 2:30 PM 2 1:00 PM 2:00 PM 09.15 EVENT Healthcare & Life Sciences Dreamboat Welcome Reception (Dreamboat) JUMP-START YOUR DAY Harvard Pilgrim: Modernizing Retail Health Telesales and Customer/Broker Portals (Century Theater 3) TOP PICK Expand Member and Provider Loyalty with Seamless, Personalized Experience CareFirst, CenterLight (Century Theater 3) TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management (Century Theater 3) 11:30 AM TOP PICK Secure PHI in the Cloud: Building HIPAA compliant Apps on Salesforce (UCSF) - Century Theater 2 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests (Moscone South) 4:30 PM DAY TOP PICK 10:30 AM 3 8:30 AM 9:30 AM 09.16 TOP PICK Customer Theater: Behind the Scenes on how UCSF Pioneered a Modern Health System (Customer Theater, Moscone West) 5:00 Marissa Mayer, GOPM KEYNOTE MEET EXPERTS CEO, Yahoo DEEP AND TOP PICK TOP PICK 2:30 PM TOP PICK Customer Theater: Merck is Accelerating into the Future of Healthcare 3:30 PM TOP PICK Customer Theater: The Rise of the Connected Patient 7:00 PM DAY TOP PICK 2:30 PM 09.18 EVENT TOP PICK 2:00 PM 4 7:00 PM 9:00 AM 11:30 AM 09.17 Rock out with Green Day at AT&T Park AppExchange for Healthcare: Better Care Through Better Engagement EVENT Dreamfest & UCSF Benefit - Pier 70 Reimagine Patient Engagement: Improve Outcomes Before, During & After Care (Centura, Johns Hopkins) Reducing Friction in Your Patient, Member, Doctor Journey by Magnet 360 and Salesforce Using Mobile in Healthcare/Life Sciences – Circle of Success Yerba Buena Salon 4, Marriott 7:00 PM EVENT Cloud PUT IT ALL TOGETHER Crawl 10:00 AM TOP PICK The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Higher Ed Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Higher Ed Kickoff: The Connected Campus EVENT Help us pack 2,500 Night Night kits to be sent to shelters and organizations that support homeless veterans and their families TOP PICK Not Just a Phase: How to Make University-wide CRM Work with a Phased Approach 10:30 AM TOP PICK Advancement Connect: Optimizing Alumni Lifetime Value 12:00 PM DAY KEYNOTE 10:00 AM 2 8:30 AM 10:00 AM 09.15 TOP PICK Building A One-Stop Shop: Supporting Students Has Never Been Easier JUMP-START YOUR DAY Qualify and Quantify: How Schools Use Pardot to Target and Measure Messaging TOP PICK Innovation: Higher Education Product Roadmap EVENT Support early childhood development with Talk, Read, Sing by joining us in assembling 2,000 packages of education materials for children 10:30 AM TOP PICK Recruitalytics: The Science of Recruiting the Right Student Every Time 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM TOP PICK The Journey is the Reward: How to Add Value Across the Student Lifecycle 5:00 PM DAY TOP PICK 9:00 AM 3 8:30 AM 8:30 AM 09.16 KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South 7:00 DEEP AND Rock out with GOPM EVENT MEET EXPERTSGreen Day at AT&T Park TOP PICK Win, Lose, or Withdraw: Help Your Students Make SMART-er Decisions TOP PICK Integrate Everything: How a 360 Student View Can Help Your School Do a 180 TOP PICK #AwesomeAdmin Hacks for Higher Ed 7:00 PM DAY Get the Job Done: Put Students & Employers at the Center of Career Services 3:00 PM 09.18 TOP PICK 1:00 PM 4 9:00 AM 10:00 AM 09.17 EVENT Benefit Concert: Join us in raising $10M for the UCSF Benioff Children’s Hospitals by attending the Benefit Concert featuring the Foo Fighters PUT IT ALL TOGETHER 9:30 AM TOP PICK Take Our Advice: Make Advising Easy and Seamless for Students 9:30 AM TOP PICK With Great Platforms Comes Great Responsibility: Best Practices in Governance 10:30 AM TOP PICK Community Meets Agility: Introducing the Student Community Accelerator 11:30 AM TOP PICK Wave Analytics: A Game Changer for Decision-Making 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for IT Professionals Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Visit the IT Ranger Station TOP PICK Lightning: Build Custom Apps in a Flash TOP PICK Build Apps Tightly Integrated with Salesforce Data with Heroku Connect 4:30 PM DAY EXPO 11:30 AM 2 9:00 AM 9:30 AM 09.15 TOP PICK Salesforce Shield: How to Deliver a New Level of Trust and Security in the Cloud JUMP-START YOUR DAY CIO/CTO Panel: Key Trends for Innovation EXPO Cloud Expo - Moscone North TOP PICK How Salesforce IT Uses Heroku to Build Better User Experiences for Employees 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 4:30 PM TOP PICK The Salesforce Platform Roadmap 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South 7:00 PM DAY PANEL 10:30 AM 3 9:30 AM 10:00 AM 09.16 EVENT App Bash & Partner Parties GO DEEP AND MEET EXPERTS TOP PICK How Salesforce’s CTO of IT Builds on the Salesforce Platform TOP PICK Unlock The Power of Connected Devices and Products with Salesforce: For IT KEYNOTE Salesforce1 Platform Keynote: Experience a New Way to Build Apps 3:00 PM TOP PICK Modern Architectures: How IoT will Transform and Disrupt your Industry 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Forrester on The Evolution of App Dev & Architecture. Mobile. IoT. UX. 2:00 PM 09.18 TOP PICK 11:30 AM 4 9:00 AM 9:30 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:00 AM EXPO Visit the Platform Cloud Expo 9:30 AM TOP PICK Lightning Connect: Release the Business Value of Your SAP Back Office Data 10:00 AM PANEL The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff and Parker Harris - Moscone West


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4 Perfect Days for Life Sciences DAY Create your own agenda today. 1 Register Now HIT THE GROUND RUNNING Keynote: Precision is the Future of Healthcare & Life Sciences TOP PICK Innovation Showcase: Top Healthcare Apps Built on the Salesforce Platform TOP PICK Innovate in Life Sciences: Connect with Patients to Drive Brand Loyalty (United Allergy, Health Network Labs) 3:30 PM TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management 5:00 PM DAY KEYNOTE 3:30 PM 2 1:00 PM 2:00 PM 09.15 EVENT Healthcare & Life Sciences Dreamboat Welcome Reception JUMP-START YOUR DAY Supercharge Life Sciences Sales with Chatter Collaboration (AstraZeneca) TOP PICK Deepen Your HCP Relationships with Unparalleled Customer Experience (Medtronic, Abbvie) TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management 11:30 AM TOP PICK Secure PHI in the Cloud: Building HIPAA compliant Apps on Salesforce (UCSF) 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM DAY TOP PICK 10:30 AM 3 9:30 AM 10:30 AM 09.16 TOP PICK Emerging Trends in Clinical Trials and Analytics for Life Sciences GO DEEP AND MEET EXPERTS TOP PICK Life Sciences Quality & Audit Practices for Validated Apps in Salesforce (Roche) TOP PICK TOP PICK 3:30 PM TOP PICK Collaboration in Healthcare/Life Sciences – Circle of Success 3:30 PM TOP PICK Customer Theater: The Rise of the Connected Patient - Moscone West 5:00 PM KEYNOTE Women’s Leadership Panel - Moscone South 7:00 PM DAY Deepen Your HCP Relationships with Unparalleled Customer Experience (Medtronic, BMS) 2:30 PM 09.18 TOP PICK 11:00 AM 4 10:00 AM 10:30 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 Innovate in Life Sciences: Connect with Patients to Drive Brand Loyalty (Philips, EMD Serono) Customer Theater: Merck is Accelerating into the Future of Healthcare Moscone West PUT IT ALL TOGETHER 10:00 AM TOP PICK The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Manufacturing Create your own agenda today. Day 1 Start now HIT THE GROUND RUNNING Keynote: The Future of Manufacturing is Digital Transformation TOP PICK Solution Selling in Manufacturing - Inquire to Order TOP PICK Mobile-ize the Back-Office - Unlocking ERP 4:00 PM Day KEYNOTE 3:00 PM 2 11:30 AM 1:00 PM 09.15 TOP PICK Differentiating with Service for Manufacturers - Service Excellence JUMP-STARTampack your day Salesforce for Small- and Medium-Sized Manufacturers EXPO Cloud Expo Opens - Moscone North KEYNOTE Keynote with Marc Benioff & Special Guests 5:00 AM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft 6:00 PM EVENT Customer Reception at Cars Dawydiak 7:00 PM Day TOP PICK 1:00 PM 3 10:00 AM 10:00 AM 09.16 Event App Bash & Partner Parties Go Deep and Meet Experts TOP PICK The Journey to Deliver the Ultimate Automotive Customer Experience TOP PICK The Next Generation Automotive Supplier Enterprise TOP PICK Solution Selling in Manufacturing - Inquire to Order 2:30 PM TOP PICK Enabling and Monetizing IOT - Connected Products 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM Day Product Keynotes - Moscone South 1:30 PM 09.18 KEYNOTE 12:00 PM 4 9:00 AM 11:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 put it all together 9:00 AM Top Pick Innovation Speakers - Yerba Buena Theater 9:00 AM EXPO Cloud Expo Open - Moscone North 10:00 AM PANEL The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc & Parker Q & A - Moscone West


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4 Perfect Days for Marketers Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Crawl, Walk, Run: Methods for Email Program Success TOP PICK CRM & Email Integration Innovation from Fleetcor and Flagstar Bank EXPO Vist the Marketing Cloud Product Showcase in the Moscone North Expo Hall 1:00 PM DAY TOP PICK 12:00 PM 2 9:30 AM 11:30 AM 09.15 TOP PICK You Talkin’ to Me? How Redbox Built Email Journeys to its 40 Million Subscribers JUMP-START YOUR DAY Email Marketing Holiday Calendar: A Retailer’s Guide to Holiday Email Success EXPO Visit the Marketing Zone at Bespoke at the Westfield Mall TOP PICK How Smart Brands Use Digital Marketing to Acquire, Engage, & Retain Customers 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM TOP PICK Man & Machine: Digital Marketing in the Age of Robots 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft 7:00 PM DAY TOP PICK 12:00 PM 3 9:00 AM 10:00 AM 09.16 EVENT App Bash & Partner Parties GO DEEP AND MEET EXPERTS EXPO Head over Century Theaters and visit the Marketing Zone TOP PICK To Send or Post? The Roles of Email, Social, & Other Collaboration Tools EXPO B2B Marketing 2015: Reimagine Everything! 3:00 PM TOP PICK Maximize Your Marketing Solutions: When to Use Pardot, ExactTarget, or Both 5:00 PM PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Marketing Cloud Keynote: Dawn of the Digital Marketer 2:30 PM 09.18 TOP PICK 11:30 AM 4 9:00 AM 9:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 8:30 AM TOP PICK How to Achieve a Tailored Approach to Shopper Engagement 9:30 AM TOP PICK Salesforce on Salesforce: How Pardot Wins at Marketing Automation 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West www.dreamforce.com


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4 Perfect Days for Media DAY Create your own agenda today. 1 Start now HIT THE GROUND RUNNING Cloud Expo Opens TOP PICK B2B Websites: Harnessing the Power of Pardot (Marriott Marquis, Foothill E) TOP PICK 3:30 - 4:10 PM TOP PICK 7:00 - 10:00 PM DAY EXPO 2:00 - 2:40 PM 2 12:00 - 5:00 PM 1:30 - 1:50 PM 09.15 EVENT How Foo Fighters Use Visual Storytelling on Instagram to Build Their Brand (Century Theater 1) How Financial Times uses Salesforce and Heroku for its Digital Transformation (Metreon Theater 5) Communications & Media Industry Reception JUMP-START YOUR DAY Visit the Communications & Media Exhibit at the Customer Success Showcase TOP PICK TOP PICK 1:00 - 3:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 7:00 - 10:00 PM DAY EXPO 3:30 - 4:10 PM 3 8:00 - 5:00 PM 9:30 - 10:10 AM 09.16 TOP PICK App Bash & Partner Parties Modernize CRM with Salesforce - Multiple Co-Existence and Replacement Strategies with EVINE (Metreon Theater 6) Innovation Showcase: Top Apps for Media Built on the Salesforce Platform (InterContinental Hotel, InterContinental Ballroom A-B) GO DEEP AND MEET EXPERTS KEYNOTE TOP PICK Mass Media to My Media With 1:1 Advertiser & Consumer Engagement (Metreon Theater 14) Expedia & Daily Express of London - Managing Your Next Gen Ad Sales Business (Metreon Theater 12) TOP PICK Nielsen and Hibu: Transforming B2B Media in the Cloud (Metreon Theater 11) 3:00 - 3:40 PM TOP PICK BBC & Wall Street Journal - Moving Consumers From Anonymous to Advocate in Media (Metreon Theater 11) 7:00 - 10:00 PM DAY Marketing Cloud Keynote: Dawn of the Digital Marketer (Moscone South) 2:00 - 2:40 PM 09.18 KEYNOTE 12:30 - 1:10 PM 4 9:00 - 9:50 AM 11:00 - 12:00 PM 09.17 EVENT Dreamfest & UCSF Benefit Concert - Pier 70 PUT IT ALL TOGETHER 8:00 - 2:00 PM EXPO Visit the Communications & Media Exhibit at the Customer Success Showcase 9:30 - 10:10 AM TOP PICK 10:00 - 10:40 AM TOP PICK Salesforce on Salesforce: How Pardot Wins at Marketing Automation (Century Theater 4) How Community Cloud Drives Success for Salesforce Customers - and Ourselves (Marriott Marquis, Nob Hill A-D)


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4 Perfect Days for Non-Profit Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Marketing Communications: Building a Digital Playbook EVENT Help us pack 2,500 Night Night kits to be sent to shelters and organizations that support homeless veterans and their families TOP PICK Program Management: How Nonprofits Go from Volunteer Management to Engagement 12:30 PM KEYNOTE Nonprofit Kickoff: The Connected Nonprofit 4:00 PM DAY TOP PICK 11:30 AM 2 10:00 AM 10:00 AM 09.15 TOP PICK Community Engagement: Best Practices from Two Nonprofits Who Do It Well JUMP-START YOUR DAY Driving Change is Hard. Let’s do it Anyway! Stories from the Front Lines EVENT Support early childhood development with Talk, Read, Sing by joining us in assembling 2,000 packages of education materials for children PANEL CIO Panel: Thought Leaders on Nonprofit Tech Trends and Best Practices 11:00 AM TOP PICK Nonprofit Starter Pack: Doing it All on a Shoestring! 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM TOP PICK Program Management: Building Programs and Policies that Scale 5:00 PM DAY TOP PICK 10:30 AM 3 8:30 AM 9:00 AM 09.16 KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South 7:00 DEEP AND Rock out with GOPM EVENT MEET EXPERTSGreen Day at AT&T Park TOP PICK Raise More Resources with NGO Connect TOP PICK Connected Nonprofit: Successful Enterprise-Wide Deployments (and Getting Buy-In) TOP PICK Further Your Mission with Corporate Engagement: Capitalizing on the 1-1-1 Model 7:00 PM DAY Salesforce Products for Nonprofits: What We Have and Where We’re Headed 12:30 PM 09.18 TOP PICK 12:30 PM 4 9:30 AM 11:30 AM 09.17 EVENT Benefit Concert: Join us in raising $10M for the UCSF Benioff Children’s Hospitals by attending the Benefit Concert featuring the Foo Fighters PUT IT ALL TOGETHER 8:30 AM TOP PICK Salesforce for Nonprofits Live Demo: The Connected Constituent 9:30 AM TOP PICK Fundraising: Innovative Ways to Manage Incoming Funds - and Get More to Come In 10:00 AM TOP PICK 1-1-1 in Action: Hack the Hood Empowers Youth of Color in Tech 10:30 AM TOP PICK How To: Stop Seeing Double - Building Matching Rules to Prevent Dupes 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for B2B Marketing Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING CRM And Marketing Automation: Better Together, featuring Forrester Research TOP PICK Introducing Next-Gen B2B Marketing Automation by Salesforce: The Pardot Roadmap TOP PICK Beyond Lead Nurturing: How Engagement Studio Can Fuel Your Intelligent Marketing 12:00 PM TOP PICK Salesforce Engage: 5 Reasons B2B Marketing Automation Isn’t Just for Marketers 1:00 PM EXPO Visit the Marketing Zone at Bespoke in Westfield Mall 3:00 PM DAY TOP PICK 11:00 AM 2 9:00 AM 10:00 AM 09.15 TOP PICK How Intuit Turned Transactional Emails into Quick Wins JUMP-START YOUR DAY Visit Pardot in Moscone North and ask how you can drive away with a brand new Fiat 500 TOP PICK Stop by the B2B Marketers Cafe at The Grove to hear from modern marketing expert and social selling evangelist Jill Rowley KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM TOP PICK Man & Machine: Digital Marketing in the Age of Robots 5:00 PM DAY EXPO 1:00 PM 3 10:00 AM 12:00 PM 09.16 TOP PICK How CareerBuilder Aligns Marketing and Sales to Smash Their Goals Managing the 4:00 DEEP AND GOPM TOP PICK MEET EXPERTSCommunications Business Services Front Office Featuring Executives from Verizon and Vodafone. EVENT PANEL What’s in store for the future of B2B Digital Marketing? Hear from our panel of Rock out with Green Day at AT&T Park industry experts at the B2B Marketers Cafe at The Grove TOP PICK How to Market in a Buyer-Driven World: B2B Marketing Automation by Salesforce PANEL Women’s Leadership Panel - Moscone South 7:00 PM DAY Marketing Cloud Keynote: Dawn of the Digital Marketer 5:00 PM 09.18 KEYNOTE 3:00 PM 4 9:00 AM 5:00 PM 7:00 PM 12:00 PM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:00 AM EXPO Cloud Expo Opens - Moscone North 9:30 AM TOP PICK Salesforce on Salesforce: How Salesforce Pardot Wins at Marketing Automation 10:00 AM PANEL The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Partners Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Partner Keynote: The World’s #1 Cloud Enterprise Ecosystem TOP PICK Lean Product Management for ISVs TOP PICK 10 Ways to Build a Successful Salesforce Consulting Practice 2:30 PM PANEL Salesforce Partner Program Leadership Panel (Q&A) 4:00 PM DAY KEYNOTE 12:30 PM 2 10:00 AM 12:00 PM 09.15 TOP PICK ISV Roadmap: A Sneak Peek at New Features and Beyond JUMP-START YOUR DAY Emerging Technologies: Getting started with the Lighting Experience for ISVs TOP PICK Partner Sneak Peek: New Salesforce Solutions for Microsoft Products TOP PICK Building a Successful ISV Business 11:00 AM TOP PICK #RockTheAdvantage: Salesforce Advantage for Partners 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests 4:00 PM TOP PICK Emerging Technologies: Application Lifecycle for ISVs 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO at Microsoft 7:00 PM DAY TOP PICK 10:00 AM 3 9:00 AM 10:00 AM 09.16 EVENT App Bash & Partner Parties GO DEEP AND MEET EXPERTS TOP PICK Partners, Are You Running at the Speed of Salesforce? TOP PICK The Future of Marketing Cloud Content Creation for Partners PANEL Panel Discussion: Top ISV Architects from the Partner Community 3:00 PM TOP PICK Catch the Wave of ISV Analytics Apps 5:00 PM PANEL Women’s Leadership Panel - Yerba Buena Theater 7:00 PM DAY Building Lightning Components for ISVs 1:00 PM 09.18 TOP PICK 11:30 AM 4 9:00 AM 10:00 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:00 AM EXPO Come visit us one last time in the Partner Zone - Park Central Hotel 10:00 PM PANEL The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Retail Create your own agenda today. DAY 1 Start now HIT THE GROUND RUNNING Retail Keynote: Precision Retailing with Macy's and Design Within Reach TOP PICK Innovation Showcase: How Amazon and USAA Build Inspiring Apps on the Platform TOP PICK Exceptional In-Store Execution Through Empowered Employees with Walmart 3:30 PM TOP PICK How Macy's does Mobile: Deepening Retail Engagement with Salesforce 6:00 PM DAY KEYNOTE 2:30 PM 2 10:00 AM 11:00 AM 09.15 EVENT TOMS Pop-up Store Experience (Invitation Only*) JUMP-START YOUR DAY Design the perfect room with Design Within Reach (Customer Showcase) TOP PICK A Shared Vision for Success: How TOMS Engages Customers While Doing Good TOP PICK Email Marketing Holiday Calendar: A Retailer’s Guide to Holiday Email Success 1:00 PM KEYNOTE Keynote with Marc Benioff and special guests at Moscone South 3:30 PM TOP PICK A Tailored Approach to Shopper Engagement with SuitSupply 6:00 PM DAY EXPO 9:00 AM 3 ALL DAY 8:30 AM 09.16 EVENT Bloomingdale’s Innovation Store Tour (Invitation Only*) GO DEEP AND MEET EXPERTS TOP PICK Target Shares Best Practices for Enterprise Retail Integration TOP PICK Beyond Cribs and Chairs: Creating Truly Custom Journeys with Land of Nod TOP PICK Customer Theater: Design Within Reach is Customizing Retail Disruption 3:30 PM TOP PICK Build Customer Loyalty with the Shopper Success Platform 4:30 PM TOP PICK Macy’s and How to Create a Digital Experience Customers Love 7:00 PM DAY Design the perfect room with Design Within Reach (Customer Showcase) 1:30 PM 09.18 EXPO 1:00 PM 4 ALL DAY 10:30 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 7:00 PM EVENT Cloud PUT IT ALL TOGETHER Crawl 8:30 AM TOP PICK A Tailored Approach to Shopper Engagement with SuitSupply 9:30 AM TOP PICK Target Shares Best Practices for Enterprise Retail Integration 10:00 AM KEYNOTE The Art & Science of Mindfulness - Moscone South 10:30 AM TOP PICK A Shared Vision for Success: How TOMS Engages Customers While Doing Good 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Sales Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Sales Cloud Introduction TOP PICK Sales Summit: The Challenger Customer & Book Signing with CEB’s Brent Adamson TOP PICK Sales Summit: Embracing Digital Disruption to Power Sales Growth 3:30 PM TOP PICK Sales Cloud Roadmap 6:30 PM DAY TOP PICK 1:00 PM 2 10:00 AM 11:00 AM 09.15 EVENT Sales Leader Networking Reception - MaSo @ Park Central Hotel JUMP-START YOUR DAY The Payoff for More Women in Sales TOP PICK Top Pipeline Management Reports TOP PICK Sales Secrets of the Big Guns 11:00 AM TOP PICK The Future of CRM: Discussion with Paul Greenberg, Denis Pombriant, & Ray Wang 1:00 PM KEYNOTE Keynote with Marc Benioff & Guest Speakers - Moscone South 3:30 PM TOP PICK Sales Cloud and Platform Roadmap 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO at Microsoft 7:00 PM DAY PANEL 10:00 AM 3 8:00 AM 9:00 AM 09.16 EVENT App Bash & Partners GO DEEP AND MEET EXPERTS PANEL Customer Panel: The Journey from Siebel to Co-Existence to Cloud TOP PICK Sales Cloud Keynote: Modernize Your CRM for Your Best Year Ever KEYNOTE Small and Medium Business Keynote 5:00 PM PANEL Women’s Innovation Panel - Moscone South 7:00 PM DAY Cloud Expo - Moscone North 2:00 PM 09.18 EXPO 10:30 AM 4 9:00 AM 9:30 AM 09.17 EVENT Dreamfest & UCSF Benefit PUT IT ALL TOGETHER 8:30 AM TOP PICK Forecast Accurately with Salesforce Forecasting 9:00 AM TOP PICK Drive Productivity with Salesforce and Microsoft​Exchange and Outlook​


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4 Perfect Days for Service Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Embed Customer Service in Every Mobile App TOP PICK ICMI: Maximizing the Frontline Agent Performance & Productivity TOP PICK Up-Level Agent Productivity with the Salesforce Console for Service 3:00 PM TOP PICK Thought Leader: Keeping Your Customers Happy in Today’s Connected World 4:00 PM DAY TOP PICK 2:30 PM 2 11:00 AM 1:00 PM 09.15 TOP PICK 10 Steps to Successfully Extending Siebel featuring Intuit JUMP-START YOUR DAY Service Cloud Roadmap - Part 1: The Agent Experience EXPO Forrester: Transform Your Customer Service For The Age Of The Customer TOP PICK B2C Customer Panel: 3 Innovators In High Volume Support Operations 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South 3:30 PM TOP PICK Reimagine Your Customer Portal with Self-Service Communities 4:30 PM TOP PICK Service Cloud Roadmap - Part 2: The Customer Experience 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO at Microsoft 7:00 PM DAY KEYNOTE 12:00 PM 3 9:30 AM 11:00 AM 09.16 EVENT App Bash & Partner Parties GO DEEP AND MEET EXPERTS TOP PICK Customer Service: The New Marketing TOP PICK Exec Panel: Bringing Sales & Service Together to Reshape the Customer Experience EXPO Service Cloud Keynote: A New Era of Service for the Connected World 2:30 PM TOP PICK Gartner: Engaging Customers in a Mobile, Connected, Digital World 5:00 PM PANEL The Women’s Leadership Panel - Moscone South 7:00 PM DAY Expert Panel: Things I Wish I Knew When Implementing Knowledge 12:30 PM 09.18 TOP PICK 10:30 AM 4 8:30 AM 9:30 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 10:00 AM PANEL The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West


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4 Perfect Days for Small Business Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING TOP PICK Deploy for Success: Drive for Adoption from Day 1 TOP PICK The Future Customer Experience for SMBs Starts with Sales and Service PANEL Small Business, Big Impact Contest Reveal with Russell Simmons 7:00 PM DAY Start Dreamforce off Right with hourly guided tours @ SMB Zone 1:30 PM 09.16 EVENT 10:00 AM 2 9:00 AM 9:30 AM 09.15 EVENT Small Business Networking Event @ 1015 Folsom JUMP-START YOUR DAY Learn to Find, Win and Keep Customer to Grow Your Business @ SMB Zone TOP PICK How small teams deliver big results with B2B Marketing Automation w/ Pardot 11:00 AM TOP PICK AppExchange for Small & Medium Business: Grow Your Business with Apps 1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Speakers @ Moscone South 5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft @ Moscone South 7:00 PM DAY TOP PICK 8:30 AM 3 ALL DAY EVENT App Bash & Partner Parties 5:00 Marissa Mayer, GOPM KEYNOTE MEET EXPERTS CEO, Yahoo DEEP AND KEYNOTE Sales Cloud Product Keynote @ Moscone South TOP PICK Connect to Decision Makers & Navigate Your Data Overload w/ Data.com KEYNOTE RelateIQ Product Keynote @ Moscone West 2:00 PM KEYNOTE Small Business Keynote with Tony Rodoni and Leyla Seka @ Moscone West ALL DAY TOP PICK Ready to SOAR? Sky's the limit @SMB Zone - come take a picture and prizes! 5:00 PM PANEL Women’s Leadership Panel @ Moscone South 7:00 PM DAY Rock out with Green Day at AT&T Park Know-It-All: Best Practices for Building a Killer Knowledge Base w/ Desk.com 12:30 PM 09.18 EVENT TOP PICK 12:00 PM 4 7:00 PM 10:00 AM 10:30 AM 09.17 EVENT Dreamfest & UCSF Benefit - Pier 70 PUT IT ALL TOGETHER 9:30 AM TOP PICK Crush Your Small Business Challenges With Marketing Automation w/ Pardot 11:00 AM TOP PICK Small Business Circles of Success: Track & Move the Adoption Needle 2:00 PM Q&A Marc Benioff & Parker Harris @ Moscone West


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4 Perfect Days for Success Services Create your own agenda today. DAY 1 Register Now HIT THE GROUND RUNNING Customers Everywhere: An Omni-channel Approach to Sales and Customer Service TOP PICK Increase Admin Productivity with Premier+ Success TOP PICK Introducing Salesforce Accelerators 12:30 PM TOP PICK Developing an Accelerator Strategy and Points Consumption Plan 3:00 PM DAY TOP PICK 11:30 AM 2 9:00 AM 10:30 AM 09.15 TOP PICK Driving Sales Decisions and Actions with Wave JUMP-START YOUR DAY Modern Architectures: Platform Architect Insights and Secrets TOP PICK Getting the Most From Your Marketing Cloud Success Plan TOP PICK Salesforce Governance Best Practices 4:30 PM TOP PICK Drive Salesforce Adoption with Premier Online Training 10:00 AM TOP PICK Future of Shared Services & Employee Engagement 11:00 AM TOP PICK Customer Panel: Transform HR Service Delivery & Employee Engagement 4:30 PM DAY TOP PICK 11:30 AM 3 8:30 AM 9:30 AM 09.16 TOP PICK Drive Finance Transformation: Sales & Collections Operations GO DEEP AND MEET EXPERTS TOP PICK How to Do More with Less: Premier Tips and Tricks TOP PICK Get the Most From the New Salesforce Help & Training Portal TOP PICK Secure Support for Regulated Industries 2:30 PM DAY Salesforce Accelerator Roadmap 1:00 PM 09.18 TOP PICK 12:30 PM 4 10:30 AM 11:30 AM 09.17 TOP PICK How DIRECTV is transforming its B2C Call Center with Mission Critical Support PUT IT ALL TOGETHER 10:00 AM PANEL The Art & Science of Mindfulness - Moscone South 2:00 PM Q&A Marc Benioff & Parker Harris - Moscone West Success Services help companies accelerate their journey to success. Informed by actionable insights and expertise gained from working with 100,000 customers and managing billions of transactions, Success Services provide the right combination of training, resources, support and custom engagements to help you deploy faster, increase ROI and drive higher user adoption. Your success is our success at Dreamforce.


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