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The Letters of Google's Alphabet

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The Letters of Google's Alphabet


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In August, Google restructured its organization to become a holding company with several different businesses.


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The new company is called Alphabet. Image source: Flickr/tiffany terry


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Eric Schmidt will serve as Executive Chairman.


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Larry Page will serve as CEO.


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Sergey Brin will act as President.


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Ruth Porat will serve as CFO.


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The businesses inside Alphabet include ...


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The businesses inside Alphabet include ...


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The businesses inside Alphabet include ...


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The businesses inside Alphabet include ...


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The businesses inside Alphabet include ...


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The businesses inside Alphabet include ...


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The businesses inside Alphabet include ...


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Sundar Pichai is the new Google CEO.


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And still includes several businesses within it.


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Here's the whole structure


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But why the major restructure in the first place?


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1 Reason is that it gives investors some more insight into how much Google's moonshots actually cost. Image Source: Flickr/Kenneth Hagemeyer


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It gives Google's projects a lot more flexibility as well. Image Source: Flickr/Kenneth Hagemeyer


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But breaking down the company into many different subsidiaries also reduces the liability of any one project.


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So, if a selfdriving car causes a huge accident...


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All the other Alphabet businesses are shielded from any legal fallout.


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So, it's a good move to make investors happy, and the CEO's of each subsidiary business even happier.


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The next billion-dollar iSecret The world's biggest tech company forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early-in-the-know investors! To be one of them, just click here.


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