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The Future Of Augmented Reality

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The Future of Augmented Reality Webvisions PDX 2014 #WVPDX 1


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HELLO LYNNE D JOHNSON Content & Community Strategy Consultant lynne@lynnedjohnson.com @lynneluvah


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What Is Augmented Reality?


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Less like this… A little more like this…


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“AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality


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For now, it’s mostly this…


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AR is mostly thought of as having to do with Head-mounted Display (HMD), but three characteristics enable to include other technologies 1.  Combines real and virtual objects in a real environment 2.  Runs interactively in real time 3.  Registered in 3-D (aligns real and virtual objects with each other)


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AR History


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Morton Helig 1957


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AR Historical Timeline 1960’s - Boeing - hands-free flight navigation for pilots 1966 - Prof. Ivan Sutherland - Head Mounted Display (HMD) 1992 - LB Rosenberg - Air Force - Virtual Fixtures KARMA - Knowledge-based Augmented Reality for Maintenance Assistance 1999 - Nara Institute of Science and Technology – First AR Toolkit 2000 - AR Quake - First AR Video Game


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Where We Are Today Internet of Things Gaming


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AR Is Everywhere •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  Architecture Education and Training Engineering Entertainment (Movies/TV) Gaming Law Enforcement and Public Safety Maintenance and Repair Manufacturing Marketing Medical Military Print (Books/Magazines) Retail Robotics Social Sports Tourism


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Architecture – Real-time Visualizations


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Medical – Overlays of body systems


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Retail – Bringing Objects To Life


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Robotics – Virtual Humanoid


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AR Future


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AR Growth TechNavio's analysts forecast the Global Augmented Reality market to grow at a CAGR of 132.2 percent over the period 2013-2018.


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AR Growth Driven By Mobile “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research


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Soon, We’ll Go From Devices


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To Deviceless


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Future AR Vision – Innovega iOptik


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Future AR Health – Google Smart Contact Lenses


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Future AR Retail – Intel Digital Signage


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Future AR Everything – Wearable Gestural Interface


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Challenges Ahead For AR 1.  Technology •  •  •  •  •  •  •  Proprietary Technologies User Experience Application Barriers Graphics Issues Hardware Installation Barriers Connectivity Barriers Mobile - Lack of Browser Standardization 2.  Societal •  •  •  •  •  Safety Privacy Security Negligence Need to prove utility/use case - What is the value for the consumer? 3.  Business/Industry Concerns •  •  •  •  •  Legal Issues Regulation Copyright Virtual Air Rights Need to prove profitability/ROI


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THANK YOU


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