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The Future of Augmented Reality Webvisions PDX 2014 #WVPDX 1
HELLO LYNNE D JOHNSON Content & Community Strategy Consultant email@example.com @lynneluvah
What Is Augmented Reality?
Less like this… A little more like this…
“AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality
For now, it’s mostly this…
AR is mostly thought of as having to do with Head-mounted Display (HMD), but three characteristics enable to include other technologies 1. Combines real and virtual objects in a real environment 2. Runs interactively in real time 3. Registered in 3-D (aligns real and virtual objects with each other)
Morton Helig 1957
AR Historical Timeline 1960’s - Boeing - hands-free flight navigation for pilots 1966 - Prof. Ivan Sutherland - Head Mounted Display (HMD) 1992 - LB Rosenberg - Air Force - Virtual Fixtures KARMA - Knowledge-based Augmented Reality for Maintenance Assistance 1999 - Nara Institute of Science and Technology – First AR Toolkit 2000 - AR Quake - First AR Video Game
Where We Are Today Internet of Things Gaming
AR Is Everywhere • • • • • • • • • • • • • • • • • Architecture Education and Training Engineering Entertainment (Movies/TV) Gaming Law Enforcement and Public Safety Maintenance and Repair Manufacturing Marketing Medical Military Print (Books/Magazines) Retail Robotics Social Sports Tourism
Architecture – Real-time Visualizations
Medical – Overlays of body systems
Retail – Bringing Objects To Life
Robotics – Virtual Humanoid
AR Growth TechNavio's analysts forecast the Global Augmented Reality market to grow at a CAGR of 132.2 percent over the period 2013-2018.
Soon, We’ll Go From Devices
Future AR Vision – Innovega iOptik
Future AR Health – Google Smart Contact Lenses
Future AR Retail – Intel Digital Signage
Future AR Everything – Wearable Gestural Interface
Challenges Ahead For AR 1. Technology • • • • • • • Proprietary Technologies User Experience Application Barriers Graphics Issues Hardware Installation Barriers Connectivity Barriers Mobile - Lack of Browser Standardization 2. Societal • • • • • Safety Privacy Security Negligence Need to prove utility/use case - What is the value for the consumer? 3. Business/Industry Concerns • • • • • Legal Issues Regulation Copyright Virtual Air Rights Need to prove profitability/ROI