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Anatomy of a Great Landing Page

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CLASS 07 The Anatomy of a Landing Page Professor: Angela Hicks Inbound Certification Brought to you by HubSpot Academy


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1 HOW DO YOU USE A LANDING PAGE?


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The Conversion Process Call-to-Action Landing Page Thank You Page


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Landing pages are your digital sales reps. FLICKR USER DON BURKETT


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All landing pages use a form to gather information.


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Looking for more? Get the full class experience and more with the free Inbound Certification.


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2 HOW DO YOU CREATE SUCCESSFUL LANDING PAGES?


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20% Landing page conversion rate goal.


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GET READY FOR A BLINK TEST.


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WHAT WAS THE LANDING PAGE ABOUT?


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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Write a clear, action-oriented headline. Tell your visitors what they’re getting and how they are going to access it.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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Explain the offer and its value, and keep it short. In 1-3 sentences, explain what the offer is. Write another 1-3 sentences that details how someone would benefit from the offer.


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Use numbers, bullets and bolding. Help your visitor focus on what’s important with visual emphasis.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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Remove the navigation menu and links. The primary goal of your landing page is to generate leads, so get rid of any distractions.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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The form on the landing page should mirror the value of the offer.


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THE CONVERSION PROCESS CAN OCCUR DURING WHICH OF THE FOLLOWING BUYER’S JOURNEY STAGES? A.  Awareness Stage B.  Consideration Stage C.  Decision Stage D.  All of the above.


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THE CONVERSION PROCESS CAN OCCUR DURING WHICH OF THE FOLLOWING BUYER’S JOURNEY STAGES? A.  Awareness Stage B.  Consideration Stage C.  Decision Stage D.  All of the above.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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Include a relevant image, animation or short video. A visual representation can communicate the offer much quicker than a visitor can read about the offer.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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Add social sharing icons to allow your visitor to spread the word with others in their networks.


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LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


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Ready for more? Get the full class experience and more with the free Inbound Certification.


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3 WHAT DOES AN EFFECTIVE LANDING PAGE LOOK LIKE?


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BLINK TEST


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CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE?


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CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline.


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CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly.


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CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly. C.  Includes a relevant image.


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CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly. C.  Includes a relevant image. D.  The form length mirrors the value of the offer.


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CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly. C.  Includes a relevant image. D.  The form length mirrors the value of the offer. E.  No menu navigation or links.


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Consider how your persona is interpreting the offer.


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Make changes one at a time.


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Inbound Certification Brought to you by HubSpot Academy


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