'

Everybody Hurts: Content for Kindness

Понравилась презентация – покажи это...





Слайд 0

EVERYBODY HURTS 
 content for kindness sara wachter-boettcher @sara_ann_marie flickr.com/photos/rickharris/3282983235


Слайд 1

flickr.com/photos/meddygarnet/3489151194


Слайд 2

Have you ever been sexually abused or assaulted? Yes No


Слайд 3

Yes No


Слайд 4

flickr.com/photos/ashtonpal/6457802535


Слайд 5

Everyone’s history is personal.


Слайд 6

Everyone’s life is complicated.


Слайд 7

Everyone’s reactions are unpredictable.


Слайд 8

Joy Excitement Love Anxiety Fear Shame Loss Life


Слайд 9

Make things for humans.


Слайд 10

Make things for whole humans.


Слайд 11

‘‘ When I look out at this room I see a comparatively small number of faces but I also see a trillion heartbeats. Not your own heartbeats, but those of your users… If we are going to ask them to spend their heartbeats on us, on our ideas, how can we be sure, far more sure than we are now, that they spend those heartbeats wisely? —Paul Ford, “Ten Timeframes”


Слайд 12

make every decision an act of KINDNESS


Слайд 13

rethink “normal.”


Слайд 14

Imagine your user.


Слайд 15

Imagine your user. What gender are they?


Слайд 16

Imagine your user. What gender are they? Race?


Слайд 17

Imagine your user. What gender are they? Race? Age?


Слайд 18

Imagine your user. What gender are they? Race? Age? Where do they live?


Слайд 19

Imagine your user. What gender are they? Race? Age? Where do they live? How do they feel?


Слайд 20

Imagine your user. What gender are they? Race? Age? Where do they live? How do they feel? What are they doing?


Слайд 21


Слайд 22

What if you’re wrong?


Слайд 23


Слайд 24


Слайд 25

Don’t force false categories.


Слайд 26


Слайд 27

Don’t assume feelings.


Слайд 28


Слайд 29

Don’t forget who’s in charge.


Слайд 30


Слайд 31

Don’t overstep your purpose.


Слайд 32

What assumptions are you building into your work?


Слайд 33

‘‘ These assumptions… are yet another example of technology telling queer, unpartnered, infertile, and/or women uninterested in procreating that they aren’t even women.
 —Maggie Delano


Слайд 34

‘‘ It’s telling women that the only women worth designing technology for are those women who are capable of conceiving and who are not only in a relationship, but in a sexual relationship, and in a sexual relationship with someone who can potentially get them pregnant. —Maggie Delano


Слайд 35

Smooth, seamless, easy. For whom?


Слайд 36

Ask users what they want.


Слайд 37

Accept nuance in their replies.


Слайд 38

What do you want to track? ✓ Cycle length/timing Fertile windows Pregnancy risk Sexual activity ✓ Moods and feelings General health


Слайд 39

What do you want to track? Cycle length/timing Fertile windows ✓ Pregnancy risk Sexual activity ✓ Moods and feelings General health


Слайд 40

What do you want to track? Cycle length/timing ✓ Fertile windows Pregnancy risk ✓ Sexual activity Moods and feelings ✓ General health


Слайд 41

KINDNESS IS letting users define themselves


Слайд 42

make space.


Слайд 43

flickr.com/photos/tedxgrandvalley/5184654377


Слайд 44


Слайд 45


Слайд 46

Shane Creepingbear Lance Browneyes Robin Kills the Enemy Dana Lone Hill


Слайд 47

Your Name Wasn’t Approved. It looks like that name violates our name standards. You can enter an updated name again in 1 minute. To make sure the updated name complies with our policies, please read more about what names are allowed on Facebook.


Слайд 48

Your Name Wasn’t Approved. It looks like that name violates our name standards. You can enter an updated name again in 1 minute. To make sure the updated name complies with our policies, please read more about what names are allowed on Facebook.


Слайд 49

Your Name Wasn’t Approved. It looks like that name violates our name standards. You can enter an updated name again in 1 minute. To make sure the updated name complies with our policies, please read more about what names are allowed on Facebook.


Слайд 50

Your Name Wasn’t Approved. It looks like that name violates our name standards. You can enter an updated name again in 1 minute. To make sure the updated name complies with our policies, please read more about what names are allowed on Facebook.


Слайд 51

Your Name Wasn’t Approved. It looks like that name violates our name standards. You can enter an updated name again in 1 minute. To make sure the updated name complies with our policies, please read more about what names are allowed on Facebook.


Слайд 52

Your name is wrong.


Слайд 53

You don’t belong here.


Слайд 54

You need to change.


Слайд 55

We think this name might be fake. You’ll need to verify this is your real name before you may use it.


Слайд 56

We could be wrong.


Слайд 57

We want to fix this.


Слайд 58

Here’s what you can do.


Слайд 59

KINDNESS IS adjusting to our users’ needs, not asking them to fit ours


Слайд 60

set aside ego.


Слайд 61


Слайд 62


Слайд 63


Слайд 64


Слайд 65


Слайд 66


Слайд 67


Слайд 68


Слайд 69


Слайд 70


Слайд 71


Слайд 72

We are very important.


Слайд 73

You’re likely not good enough.


Слайд 74

We don’t need you.


Слайд 75

flickr.com/photos/90461913@N00/6302538448


Слайд 76


Слайд 77


Слайд 78


Слайд 79


Слайд 80


Слайд 81

Our authors matter.


Слайд 82

Your ideas count.


Слайд 83

You’re why we’re here.


Слайд 84

KINDNESS IS swallowing our pride if it’ll help our users


Слайд 85

be intentional.


Слайд 86


Слайд 87

Ich bin das __ Kind meiner Mutter.


Слайд 88

2 Ich bin das __ Kind meiner Mutter.


Слайд 89

3 Ich bin das __ Kind meiner Mutter.


Слайд 90

Ich bin das __ Kind meiner Mutter.


Слайд 91

Every field carries weight.


Слайд 92

We can’t change that.


Слайд 93

But we can ask why.


Слайд 94

The question protocol


Слайд 95

A question protocol includes: • • • • • Every question you ask Who within your organization uses the answers What they use them for Whether an answer is required or optional If an answer is required, what happens if a user enters any old thing just to get through the form —Caroline Jarrett, “The Question Protocol”


Слайд 96

‘‘ This is the uncomfortable truth—everything is a trigger for someone. —Roxane Gay, 
 “The Illusion of Safety/The Safety of Illusion”


Слайд 97

KINDNESS IS only asking for what we need


Слайд 98

find the fractures.


Слайд 99


Слайд 100


Слайд 101


Слайд 102

That’s just an edge case.


Слайд 103

That’s just an edge case.


Слайд 104

That’s a stress case.


Слайд 105

Stress cases show us the weaknesses in our work.


Слайд 106


Слайд 107

Fun facts create real risks.


Слайд 108


Слайд 109

MailChimp is: • fun but not childish • clever but not silly • powerful but not complicated • smart but not stodgy • cool but not alienating • informal but not sloppy • helpful but not overbearing • expert but not bossy —Kate Kiefer Lee, “Tone and Voice”


Слайд 110


Слайд 111


Слайд 112


Слайд 113


Слайд 114

‘‘ Over the years we’ve moved to a much more neutral voice …We focus on clarity over cleverness and personality. We are not in an industry that is associated with crisis, but we don’t know what our readers and customers are going through. And our readers and customers are people. They could be in an emergency and they still have to use the internet. —Kate Kiefer Lee,
 Mailchimp content director


Слайд 115

Ask: do I control the context of my content?


Слайд 116

Identify: what’s the ideal scenario for this content?


Слайд 117

Imagine: what would the opposite look like?


Слайд 118

KINDNESS IS designing for
 the worst


Слайд 119

cultivate compassion.


Слайд 120

‘‘ We’re pretty good at being able to kind of get inside somebody else’s head and sort of model their task… But that cognitive empathy, that’s actually just one level of empathy. —Karen McGrane


Слайд 121

‘‘ There’s actually a much deeper level of it that you would call compassion. What that means is that you have genuine emotional feeling for the struggles that someone is going through and you are spontaneously moved to help them because you feel them. —Karen McGrane


Слайд 122

Compassion takes action.


Слайд 123

Compassion takes courage.


Слайд 124

Compassion takes practice.


Слайд 125

The only unit of time that matters is heartbeats. Paul Ford


Слайд 126

thank you. @sara_ann_marie sarawb.com Flickr images used via Creative Commons Attribution license unless otherwise noted.


Слайд 127


×

HTML:





Ссылка: