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Give Your Website Rock Star Status

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Brant Schmitz Manager, Integrated Marketing Deluxe Give Your Website Rock Star Status


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Do I really need to worry about my website?? If they can’t find you online, chances are they’ll find the competition. Short answer? Yes, especially when you consider: 80% of users have used the Internet to make a purchase 81% of users research online before purchasing © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.


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3 Questions to ask yourself Do you have a Rock Star website? Can people find your website? Are you getting all the traffic you can? It’s not too late for a website revolution resolution!


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Consider this. . . “When looking for information to make a purchasing decision, 89.3% of consumers go directly to a company’s website.” AllFacebook.com, 2012


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Luckily this isn’t your website. . . Right? 20% of local searches return the wrong information 6% of listings change each month (location, hours, directions, etc.) 50% of local searches are now mobile. Can your customers find you when they’re on the go? Consider this. . .


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Know your baseline. . . www.deluxe.com


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Know your baseline. . .


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3 Questions to ask yourself in 2015 Do you have a Rock Star website? Can people find your website? Are you getting all the traffic you can? It’s not too late for a website revolution resolution!


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12 Steps to a Website that rocks Fill the seats Timbuktu Personal Stylist Capital F Back Seat Drivers Newspapers You want me to do what? The Turtle and The Hare Trust Me. . . Well my mother’s neighbor’s cousin’s wife said. . . Know your code Charlie Chaplain


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1. KNOW YOUR TARGET AUDIENCE Tailored content performs better


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2. Multiple points of contact Don’t keep your customers guessing


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3. Consistent Visual Branding Gives you a professional and legitimate appearance


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4. Make Pages Easy to scan We are creatures of habit. We read a certain way.


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5. Make site easy to navigate Not finding what they are looking for drives customers away


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6. Keep important info above the fold Can’t count on consumers to scroll Summary of services or products Examples of product or service Business Name & Logo Call to Action Reinforce credibility and “why buy” or “why choose” us What you do or offer Navigation with clear headings Special Offers


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7. Have clear calls to action Don’t make customers guess: Tell them what you want them to do!


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8. Ensure your site loads quickly Customers are impatient — they won’t wait forever


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9. Develop content that builds credibility and trust Customers seek assurances — especially online


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10. Include Social Media Sharing Increases your authority, builds community


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11. Optimize Title and description tags to improve search Where you appear in search results has a direct correlation to sales Title Tag: Descriptive, keyword-rich, specific – key contributor to rank Meta Description: Keyword rich, explains what website is about Meta Keywords: Match to search terms Robot Tags: Control how site is crawled


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12. Good balance of text and images with tagging Remember, images are searchable and crawable too H1 Tag H2 Tag


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3 Questions to ask yourself Do you have a Rock Star website? Can people find your website? Are you getting all the traffic you can? It’s not too late for a website revolution resolution!


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3 Steps to getting your website found 5 Feet Away Google we salute you Yellowpages 2.0


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1. Create a mobile site 130 million+ smartphone users will search for local products and service providers this year


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Mobile Search is Local Search 50% of local search is mobile Neustar Localeze 15miles, March 2013 This means that digital searching is dominating consumer behavior


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Mobile Influences the Local Experience 88% of smartphone owners use it to find local businesses Keynote, 2012 Neustar Localeze 15miles, March 2013 78% of Mobile Searches end in a purchase


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2. Claim your Business Listing on Google People search with Google — this is how they will find you


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Your Google Listing


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3. Get listed in online directories Directories are the Yellow Pages of the Internet


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Search Engines & Confusion Search engines like Google use a method similar to our example They “crawl” millions of sources looking to gain confidence on where, when, and what If they are more confident, you move up in rank Confusion in the Name, Address and Phone area causes the biggest problems (aka citations)


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Scanning Your Online Presence: A Business Example www.deluxe.com


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Are you being found on directories? Using the Deluxe online presence scan This Goodfella’s Pizzeria can get an instantaneous analysis Including links directly to each


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Confusion Each error can cost you rankings It’s not good enough to be “close” in this game Missing online presence is a lost opportunity This is an ongoing problem that requires constant attention


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3 Questions to ask yourself Do you have a Rock Star website? Can people find your website? Are you getting all the traffic you can? It’s not too late for a website revolution resolution!


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THAT WAS THEN… Digital Marketing = Having a Website


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THIS IS NOW… Digital Marketing = Multiple Tools Working in Unison


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Lets focus on a few. . .


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SEARCH ENGINE MARKETING PPC PPC SEO


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EMAIL MARKETING Can generate ROI of $40+ for each $1 spent Builds customer lists Integrates with social media


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But. . .Does Email Marketing Still Work? On average, companies are currently attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. Econsultancy Study, March 2014 According to Return Path


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Why Send an Email? Emails build relationships, retention and loyalty Talk about your company Stay in front of your audience Educate/entertain Establish yourself as an expert Sell your products & services


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How Email Marketing Helps Your Business Easy to Use Requires no technical expertise Fast & Results Oriented Create an email in minutes Drive visits to your website and physical location(s) Real-time reporting on opens, clicks, and more Affordable Low cost (FREE!) way to reach many customers High ROI


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Social media marketing


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Social media + coupons? 96% of Shoppers have used a coupon in the last 3 months 1.35 Billion monthly active users on Facebook That’s a lot of potential business…


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Social media + coupons?


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Deluxe Social Coupons


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Deluxe Social Coupons


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Brant Schmitz Manager, Integrated Marketing Deluxe THANK YOU! Website Hosting & Design Search Engine Marketing Email Marketing Social Media Marketing WWW.DELUXE.COM


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