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Bringing your community into the product development process

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Bringing your community into the product development process @alexdao Sr. Manager of Community Development


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As you grow, organization is the key to building a product your community loves @alexdao


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@alexdao Vimeo is a remarkably creative community.


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@alexdao


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@alexdao


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Vimeo 2009 @alexdao


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Vimeo 2014 @alexdao


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How to bring your community into your product process: @alexdao Specialize and organize Share feedback far, wide, and often Research with your community


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As your company grows, generalists will become specialists. @alexdao ?


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Don’t just scale your support. @alexdao


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@alexdao Specialize and organize Share feedback far, wide, and often Research with your community


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@alexdao Users want Users want Users want Respectful reiteration is key.


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@alexdao


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Pay attention to feedback! For every user who complains, 26 other users remain silent. @alexdao Source: White House Office of Consumer Affairs


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Share good vibes, too. @alexdao


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@alexdao Specialize and organize Share feedback far, wide, and often Research with your community


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@alexdao Usability and beta testing


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@alexdao Testing with your users


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@alexdao A few pointers… Make them comfortable There are no wrong answers Avoid leading questions Tag team with product and design Take lots of notes


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When pain points go unaddressed they spread like a virus. @alexdao ?


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@alexdao We had a problem.


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@alexdao The Organizer


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In other words… As you grow, specialize and organize Scale feedback with support Community Managers are member advocates Find a format that communicates issues clearly Respectfully reiterate Prevention is the best medicine @alexdao


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TATE THE YEOMEN @alexdao THANK YOU!


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