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10 Wearable Adoption Myths

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10 Wearable Adoption Myths A discussion on misconceptions in wearables that are slowing the road to mass adoption. One quarter innovator, one quarter provocateur, and the remaining; iconoclast.


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3 20 50 80 /


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50/50


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80% 20% A Kodak Moments Zune Moments VS


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80% 20% B Big Pharma Med Technology VS


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50% 50% C Digital Transformation Digital Disruption VS


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80% of everything is crap


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80% of tipping is business


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80% 20% 01 Input Devices Listening to the Body Output Devices Making me Smarter VS


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80% of sensors not invented


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80% 20% 02 Immersive And Episodic Passive Monitoring VS


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80% of activity is episodic


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The pharmacy is poised to be the largest device but the smallest hospital


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5K 60K .5M HOSPITALS PHARMACIES TELLER MACHINES


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80% 20% 03 Preventative Health Model Digital Health VS


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80% of sickness is hedonism


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20% 80% 04 Media And Content Personalization And Context VS


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80% of clues are still missed


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80% 20% 05 Removing Retail Friction Personalized Offers and Marketing VS


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80% of marketing is wasted


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50% 50% 06 Smarter Fitness Improved Lifestyle VS


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Those who care about fitness care, those who don’t, don’t.


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80% 20% 07 Internet Of Things Wearable Devices VS


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20% 80% 08 Technology Innovation Augmented Humanity VS


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80% of humans are lazy


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50% 50% 09 Fashion can Solve for Vanity Design can Solve For Most Laziness VS


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80% of design is still UX, 20% is function


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80% 20% 10 Causing Hypochondria Fixing Hedonism VS


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80% of sickness can be solved with diet and exercise


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80% of everything is crap


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Products do not tip experiences and outcomes do


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80% of tipping is business model innovation


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A Kodak Moments Zune Moments VS


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20% of tipping is from product innovation


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Streams of data


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