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Based on an article by Joe McKendrik published in Forbes 10 Steps to take on your Digital Transformation Journey!
LOOK AT THE BIG PICTURE 1 Document the factors disrupting your market and make a strong case with the data points
3 ARTICULATE A VISION 2 Know what your digital transformation should look like in the end and how it will enable your business goals and improve customer experience
4 HAVE AN EXECUTIVE SPONSOR 3 A management representative who has the employees’ attention should drive the digital transformation initiative
5 KNOW YOUR DIGITAL CUSTOMER 4 Learn all about your current set of digital customers and what they expect from you
6 MAP OUT THE DIGITAL JOURNEY 5 Analyze the digital behavior of your customers and chart out the right experience for the right customers
7 KEEP RENEWING YOUR RESEARCH 6 Revisit your digital proposition frequently and adapt your strategy accordingly
8 LOOK FOR DEFICIENCIES IN CURRENT DIGITAL CHANNELS 7 Look for missing features in customer touchpoints and asses processes that get in the way of digital transformation
9 BUILD A CROSS-FUNCTIONAL TEAM 8 Set up a cross-functional team from across the company to oversee your digital transformation
10 MEASURE RESULTS 9 Collect, measure, analyze and store data and use this data to measure the impact of digital initiatives
11 ENCOURAGE TRAINING & EDUCATION 10 Provide your employees and the stakeholders a chance to develop their skills and knowledge to pursue the evolving digital strategy
START YOUR DIGITAL TRANSFORMATION NOW CLICK HERE TO DOWNLOAD YOUR DIGITAL TRANSFORMATION MANIFESTO