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Marketing2030: Disrupt or be disrupted

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Marketing2030: Disrupt or be disrupted


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Waves of Digital Disruption


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Social is Business Cloud Data Explosion Rise of Mobility Will pay more for a better experience 94% Minutes expected Response time When engaging a brand on social 5 Will pay more for a better experience 51% Of new applications Will be Cloud or SaaS enabled 90% Of organizations using cloud technology 87% Off all data created within the last 2 years 90% Growth by 2020 50x Internet Connected Devices by 2020 from 9Bn right now 50Bn Of e-commerce traffic is mobile 50% Mobile data growth 78% Mobility Accelerated Client Sophistication Of mobile searches Results in action within 1 hour 90%


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Predictive Capabilities Mass Customisation Omni Channel Right Time Right Context #2030 Marketing Imperatives


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Predictive Capabilities Mass Customisation Omni Channel Right Time Right Context #2030 Marketing Imperatives New Business Models


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Digital disruption is not really about technology at all, it’s about economics.


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Uber for locksmiths: KeyMe, KeysDuplicated Uber for Childcare/School Run: KangaDo… Uber for Dry Cleaning/Laundry: Cleanly, Dashlocker, Washio, Flycleaners Uber for Hotel Dry Cleaning: Oliom Uber for Mobile Repairs iCracked Uber for Removals: Moveline Uber for Lawnmowing: Lawnstarter, Plowz&Mowz… Uber for Restaurant Home Delivery: Seamless Uber for Taxis: Lyft… Uber for Home Maintenance RatedPeople, HouseCall, RedBeacon Uber for Home Decoration: PaintZen Uber for Home Deliveries: Anyvan, Doorman, Instacart, UberRUSH Uber for Dog Walking: Wortheem Swifto, Urban Leash, Trottr Uber for Private Jets: BlackJet Uber for City Parking: ParkingPanda, MonkeyParking, SpotHero… Uber for Language Tuition: Cambli Uber for Storage [Valet]: Caddy, MakeSafe, Boxbee Uber for Bodyguards: Bannerman… The Uberfication of Everything Uber for Liquor Delivery: Saucey, Drizly, Minibar… Uber for Cannabis Delivery: Eaze, Canary… Uber for Errands: TaskRabbit… Uber for Odd Jobs: GladlyDo Uber for Hotel Rooms: HotelTonight Uber for Beauty Services: Swan, Stylebee, StyleSeat, Manicube Uber for Home Cleaning: Handybook, Homejoy Uber for Car Repairs: YourMechanic Uber for Babysitting: Urban Sitter… Uber for Pizza Delivery: Push for Pizza… Uber for Medical Equipment: Cohealo Uber for Quiet Spaces: Breather Uber for Vet (Home Visit): VetPronto Uber for Dog Sitters: DogVacay Uber for in-home Massage: Massage, UnwindMe, Zeel, Soothe Uber for Doctor House-call: Medicast, Pager Uber for Doctor (Remote) Consultation: Doctor on Demand, dvisit Uber for Courier Deliveries: Deliv, Postmates, Shyp


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Predictive Capabilities Mass Customisation Omni Channel Right Time Right Context #2030 Marketing Imperatives New Marketers


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Marketing College Tour Developing the 2030 Marketers MarketingForward


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Predictive Capabilities Mass Customisation Omni Channel Right Time Right Context #2030 Marketing Imperatives New CMOs


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Or wipe out! Ride it … The Digital Wave


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23 APRIL 2015 Esprix Uitreiking 20/21 MEI 2015 MTF Roundtable Dinner 2015.1.1 09 JUNI 2015 IBM CONNECT 2015 XX JUNI 2015 US EMBASSY / IBM DIGITAL DISRUPTION 10 JUNI 2015 MTF Roundtable Dinner 2015.1.2 28/29 OKTOBER 2015 MTF Roundtable Dinner 2015.2.1 10 NOVEMBER 2015 MTF Roundtable Dinner 2015.2.2 Save the Date


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@ronaldvelten linkedin.com/in/ronaldvelten


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