10 Panels You Should See at SXSW 2014

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By: Julie Springer-Holmes CEO, Vice President PR ID.CREATIVE www.idcreative.com 10 Panels You Should See at SXSW 2014

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I’m very excited about this year’s SXSW panel topics. Subjects like crowd-funding, engagement, social analytics, and entrepreneurship are all at the forefront of business owners and practitioners alike. Here is a list of 10 panels I can’t wait to see. Tweet me if you’ll be there too and let’s meet up during SXSW! Julie Springer-Holmes @urPRguru About Julie Springer-Holmes Julie Springer-Holmes is the CEO and Vice President of Public Relations for Austin-based public relations and digital marketing agency, ID.CREATIVE. Julie is a 15-year public relations and marketing practitioner and has worked globally for Fortune 500 companies before launching ID.CREATIVE. She is the recipient of the PRSA Bronze Quill award and the American Marketing Award for the re-branding and repositioning of Shell subsidiary, Shell Energy North America. She’s also the PR Chair for the Austin Advertising Federation and serves on the advisory board for the liberal arts program for Texas State University. Twitter: @urPRGuru LinkedIn: www.linkedin.com/in/juliespringerholmes/ Google.com/+JulieSpringerHolmes

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Building Relationships through real-time relevance For those of us in the PR and marketing industry, building relationships is key to the success of what we do. Content creation drives these disciplines, but with so much noise these days, how do we as marketing and PR professionals connect with our audiences? This panel will shed some light on the topic of individual moments of connection. #sxsw #AlwaysOn #1

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The New Digital Age This panel tackles the future of technology and how it will play a role in global matters such as war, terrorism, revolutions, security, privacy, intervention and diplomacy. Presented by Google’s Executive Chairman, Eric Schmidt and Director of Google Ideas, Jared Cohen. Get inside Google’s head at this panel. #sxsw #NewDigAge #2

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What social media analytics can’t tell you Current social media analytics tools tell us a lot, but what if you could determine your customers’ offline interests, purchasing habits or the very reason they “liked” your page? This panel will show us how social analytics combined with survey results will help us understand consumer behaviors better. #sxsw #smdata #3

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Engaged brains, what do we really know? What do you get when you cross scientists with SXSW? Cool panel discussions! Engagement is the most important aspect of a public relations, marketing or social media marketing. Without engaged consumers, our efforts in digital media mean nothing. The panel is made up of neurobiologists and they show us the science behind the human mind when it comes to engagement. #sxsw #TheBrain #4

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Z.E.R.O Paid Media As the New Marketing Model Authors Joseph Jaffe and Maarten Albarda discuss advocacy, innovation, customer-centricity, owned assets, call-to-action and a media budget of Z.E.R.O. Jaffee is the Co-Founder and CEO of Evol8tion, an innovation agency that connects early stage startups to big brands. #sxsw #TheBrain #5

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The science of predicting earned media Socializing branded content creates “earned media”. In this panel the audience will learn how to quantify the impact of that earned media across social channels and get the most out of paid media. #sxsw #VMCscience #6

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Tomorrow is Another Day: Surviving A Social Media Crisis With the invention of social media, a crisis now has a 24-hour news cycle. This distinguished panel discusses crisis communications as it unfolds across social networks. #sxsw #nextstage #7

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Algorithms, Journalism & Democracy Algorithms determine what information you receive when you search on the web. They spread the truth and lies, tell good stories and bad, bolster brands and hurt others. This panel discusses how algorithms work to deliver the information we seek. #sxsw #scaryrithm #8

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Entrepreneuring Women Made up of women in early-stage tech startups, this panel discusses women in tech and how their businesses are changing the landscape dominated by men. #sxsw #techwomen #9

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Multi-Platform Strategies for Making Good Happen This panel will focus on discussions around storytelling trends, emerging investment models, and will bridge the gap between audience awareness and action. #sxsw #makegood #10