'

@BENJLERER @THRILLISTMEDIA #DIGICRONUT

Понравилась презентация – покажи это...





Слайд 0

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 1

It’s the BEST TIME EVER to start a digital media company. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 2

MOBILE Social Broadband Amazon Web Services Modern Publishing Tools Google/Search Smartphone Proliferation @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 3

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 4

There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 5

Currently Tapped Revenue Streams: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 6

Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 7

UNLIMITED INVENTORY Digital Ad Inventory > Advertiser Demand @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 8

BRANDS ARE PUBLISHERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 9

Mass Reach / Direct Response Solutions Consume Majority of Ad Dollars FACEBOOK Programmatic Google Ad Networks Pinterest @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 10

When Traditional Media worked, it didn’t have this problem @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 11

Advertising Spend: Online vs. Offline (this will continue…) Billions @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 12

Annual Revenue for Digital Publishers LESS THAN $100 MILLION @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 13

A Challenge For Publishers to Overcome PREMIUM REMNANT inventory @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 14

Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 15

Substantial Subscription Revenue is limited to very few publishers. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 16

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 17

Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 18

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 19

Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 20

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 21

There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 22

COMMERCE! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 23


Слайд 24

We grew to be a Decent-Sized business 2006 2007 2008 2009 2005 @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 25

“Streetwear's bold styles and outlandish patterns either grab you immediately or they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.” Thrillist Boston – October 9, 2008 @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 26


Слайд 27

READERS BUYERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 28

Huge Increase in Lifetime Value @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 29

80% commerce 20% advertising Massive Commerce Business @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 30

We DON’T have this problem PREMIUM REMNANT inventory NATIVE commerce PREMIUM Typical Digital Publisher @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 31


Слайд 32


Слайд 33

Source: Internal


Слайд 34

Huge Increase in Lifetime Value $3-$20 Premium Brand RPM $100+ Thrillist Media RPM @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 35

LESS THAN $100 MILLION MORE THAN $100 MILLION Annual Revenue for Digital Publishers @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 36

The Kicker: Understanding purchasing behaviors also makes for a better ad product @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 37


Слайд 38


Слайд 39


Слайд 40


Слайд 41


Слайд 42


Слайд 43

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 44

There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 45

You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 46

You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 47

You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 48

@BENJLERER @THRILLISTMEDIA #DIGICRONUT


Слайд 49

Thank You. You are my ONLY friends. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


×

HTML:





Ссылка: