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The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)
The panel: Ellyn Angelotti, senior faculty, the Poynter Institute @ellynangelotti Theodore Kim, mobile/tablet editor, the Washington Post @TheoTypes David Cohn, news editor, Circa @Digidave & your moderator, Sarah Skerik, VP content marketing, PR Newswire @sarahskerik
Our agenda Changes at media outlets & in newsrooms: Metrics Formats Newsgathering The role of the journalist How it’s changing The impact of social media News trends Has the very definition of newsworthy changed?
Changes in the newsroom:Metrics, Formats & Newsgathering
Source: Burson Marsteller Social media as a source:
The key to cutting through message clutter: build real relationships in the newsroom.
The role of the journalist
Other necessary skills include video production using an iPhone and iMovie and use of Twitter not only to strategically disseminate information but to use it during the reporting process.
Source: Burson Marsteller
If you liked this deck, you’ll love the whole conversation. Listen to the full webinar on-demand here:http://promotions.prnewswire.com/LP_EvolutionofMedia_OnDemandWebinar_20140320_DK.html