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The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)

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The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)


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The panel: Ellyn Angelotti, senior faculty, the Poynter Institute   @ellynangelotti  Theodore Kim, mobile/tablet editor, the Washington Post  @TheoTypes  David Cohn, news editor, Circa  @Digidave & your moderator, Sarah Skerik, VP content marketing, PR Newswire @sarahskerik


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Our agenda Changes at media outlets & in newsrooms: Metrics Formats Newsgathering The role of the journalist How it’s changing The impact of social media News trends Has the very definition of newsworthy changed?


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Changes in the newsroom: Metrics, Formats & Newsgathering


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Source: Statista


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Source: PEW


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Source: Burson Marsteller Social media as a source:


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The key to cutting through message clutter: build real relationships in the newsroom.


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The role of the journalist


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Other necessary skills include video production using an iPhone and iMovie and use of Twitter not only to strategically disseminate information but to use it during the reporting process.


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Source: Burson Marsteller


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News Trends


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Source: Mashable


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If you liked this deck, you’ll love the whole conversation. Listen to the full webinar on-demand here: http://promotions.prnewswire.com/LP_EvolutionofMedia_OnDemandWebinar_20140320_DK.html


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