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The Minimum Lovable Product (forget MVP)

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The Minimum Lovable Product (forget MVP)


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A can of cat food is a Minimum Viable Product (MVP) when you are starving


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But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)


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That’s one of the problems of the MVP approach. It strives for ‘barely enough’ and never great


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It results in products that mostly work but never delight


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Definition: The MVP is a new product with just the necessary features to be deployed, but no more


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But will that make customers love you?


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Growth comes from long-term customer happiness


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And long-term customer happiness comes when customers adore your product and want you to succeed


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What would it take for customers to love you—not tolerate you?


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What would it take to create a Minimum Lovable Product (MLP)?


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While the true adoption of the MVP is a strategic approach to getting product out the door…


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…when applied, can yield to unsatisfactory products


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Rather than asking what do customers really want, or what would delight them


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The conversation always returns to what’s the minimum viable product and when can we get it to market


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The problem is that the two major principles driving the MVP are flawed


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1: The MVP reduces waste


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The MVP never reduces waste because it never delivers what the customer really wants


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2: The MVP accelerates time to market


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The MVP may very well get you something to market first but even in an emerging market you will not be a serious contender


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Helpdesks before Zendesk Tablets before iPads Electric cars before Tesla CRM tools before Salesforce There were …


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Chasing the MVP forces you to sprint faster and faster chasing fool’s gold


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Assuming you want to start thinking about creating love and others are willing to give you a chance …


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Here are a few ways to determine if you have succeeded in identifying a Minimum Lovable Product


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Find the big idea first (The more of these characteristics you can check off for your idea, the more lovable your product will be)


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At least one person tells you it’s never been done


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Customers visibly smile when you describe it to them


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Someone swears when he hears the idea (in delight or disgust)


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You dream of using it and all of the features you could add


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Only your CTO or top architects think it’s possible


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People start contacting you to learn about what you are building


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The top industry analysts are not writing about it


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We hope this inspires and excites you


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Interested in learning about what customers think of your product today? Use our interactive tool to discover how lovable your product is


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Check out a free trial of our lovable software at Aha! the new way to create brilliant product strategy and visual roadmaps


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