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Hear Me Out: Making Meaningful Connections through Storytelling Union of Concerned Scientists The Science Network Workshop Series June 29, 2015
Monica I. Feliu-Mojer, Ph.D. Vice-director, Ciencia Puerto Rico Program Manager, iBiology
SO WHAT? WHY DOES IT MATTER?
STORYTELLING interactive empathy engaging empower
STORYTELLINGto make science INCLUSIVE
"The value of science is not universal across every community.” Dr. Danielle Lee @DNLee5
Science discourse is seldom diverse & contextualized, which further marginalizes certain groups & communities. Making meaningful connections through storytelling can help counter that marginalization.
Getting started Know your audience Know your goal Know yourself Structure your story Give people a reason to care SO WHAT?
Practical advice Use analogies, metaphors, images/imagery Engage first, details later Empower, don’t alienate Be careful of making assumptions Beware of the dangers of a single story Listen Be memorable PRACTICE
will make you a more effective communicator, better scientist. STORYTELLING
THANK YOU! @moefeliu firstname.lastname@example.org