'

How To Price Your Airbnb in London

Понравилась презентация – покажи это...





Слайд 0

in LONDON


Слайд 1

Beyond Pricing About Us • The first and largest dynamic pricing software provider for Airbnbs and vacation rentals • $1.5M in bookings priced per week • Powering pricing for 95% of “next-generation” property managers and hospitality brands like Airsorted, Onefinestay, MyVRHost, Guesthop, Flatbook, and dozens of others • 10 years experience helping the world’s largest airlines and hotels with dynamic pricing • Previously managed 25 vacation rentals in San Francisco as Beyond Stays @beyondpricing beyondpricing.com


Слайд 2

What is Dynamic Pricing? Changing your price based on supply and demand @beyondpricing beyondpricing.com


Слайд 3

Why is this important? Because Demand Changes. A Lot. @beyondpricing beyondpricing.com


Слайд 4

https://plot.ly/~beyondpricing/578/london-­‐airbnb-­‐occupancy/


Слайд 5

Beyond Pricing Price As Demand Changes, So Do Prices $200 High Season
 $150 Low Season Rooms Booked @beyondpricing beyondpricing.com


Слайд 6

Beyond Pricing What Happens When You Don’t Vary Your Prices !$240!! Host #3 !$220!! !$200!! Host #2 !$180!! !$160!! Host #1 !$140!! !$120!! !$100!! Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 @beyondpricing beyondpricing.com


Слайд 7

Beyond Pricing What Happens When You Don’t Vary Your Prices • Host #1 - $140/night – Chronic Under Pricer • She will be filled 95% of the time and excited about her high occupancy • Host #2 - $180/night – Average Jane • She is excited because she is filled from March-October and thinks winters are just “slow” • Host #3 - $220/night – Occasional Olivia • Her calendar is usually open, except for big events which are booked months in advance @beyondpricing beyondpricing.com


Слайд 8

Beyond Pricing Hosts Are Losing Millions of Dollars by Using Flat-Pricing • Money left on the table during periods of high demand • Units sitting empty during periods of low demand $400 Optimized Rate   $300 Lost revenue $200 $100 Single Nightly Rate Lost bookings Date @beyondpricing beyondpricing.com


Слайд 9

Beyond Pricing Dynamic Pricing Helps in 2 Ways 1. By lowering your price when demand is low, you can increase your occupancy $400 $300 $200 $100 Additional Date 2. By increasing your price when demand is high, you can increase your average nightly rate $400 $300 Higher Nightly   $200 $100 Date @beyondpricing beyondpricing.com


Слайд 10

Beyond Pricing 3 Biggest Factors Driving Demand 1. Seasonality 2. Day of Week 3. Events @beyondpricing beyondpricing.com


Слайд 11

Beyond Pricing Seasonality is Different in Every City 25% Miami' SF' San'Diego' 20% NYC' Change in Demand 15% 10% 5% 0% -5% -10% -15% -20% Jan$15' Feb$15' Mar$15' Apr$15' May$15' Jun$15' Jul$15' Aug$15' Sep$15' Oct$15' Nov$15' Dec$15' Jan$16' @beyondpricing beyondpricing.com


Слайд 12

Beyond Pricing Seasonality Also Differs in Neighborhoods of the Same City 30%% 25%% Lake%Tahoe:%King's%Beach% Lake%Tahoe:%%Kirkwood%/%Sierra!at!Tahoe% Change in Demand 20%% 15%% 10%% 5%% 0%% !5%% !10%% !15%% !20%% Jan!15% Feb!15% Mar!15% Apr!15% May!15% Jun!15% Jul!15% Aug!15% Sep!15% Oct!15% Nov!15% Dec!15% Jan!16% @beyondpricing beyondpricing.com


Слайд 13

Beyond Pricing Seasonality Also Differs in Neighborhoods of the Same City 30%% Change in Demand 25%% San%Diego:%%Gaslamp% San%Diego:%%Mission%Beach% 20%% 15%% 10%% 5%% 0%% !5%% !10%% Jan!15% Feb!15%Mar!15% Apr!15% May!15% Jun!15% Jul!15% Aug!15% Sep!15% Oct!15% Nov!15% Dec!15% Jan!16% @beyondpricing beyondpricing.com


Слайд 14

Beyond Pricing Day of Week Variations Are Different in Every City 25%% Madrid% SF% Mountain%View% Change in Demand 20%% 15%% 10%% 5%% 0%% Sun% Mon% Tue% Wed% Thu% Fri% Sat% !5%% !10%% !15%% !20%% @beyondpricing beyondpricing.com


Слайд 15

Beyond Pricing Change in Demand Toronto Day of Week Changes @beyondpricing beyondpricing.com


Слайд 16

Beyond Pricing Occupancy Am of eric He an ma So tol cie og y ty I/O O pe nw D re or am ld fo rc e O ut s o is c C G D C id el an ds O ra cl e 90%$ J H PM ea o lth rg ca an re 100%$ G oo gl e LI VE Events Can Have Big Impacts on Demand 80%$ 70%$ 60%$ 50%$ 40%$ 1/1/14$ 2/1/14$ 3/1/14$ 4/1/14$ 5/1/14$ 6/1/14$ 7/1/14$ 8/1/14$ 9/1/14$10/1/14$11/1/14$12/1/14$ @beyondpricing beyondpricing.com


Слайд 17

Beyond Pricing Event Impact is Highly Local Event Location X VS X Hotel Center @beyondpricing beyondpricing.com


Слайд 18

Beyond Pricing So What Happened with Pan Am Games? @beyondpricing beyondpricing.com


Слайд 19

Beyond Pricing So What Happened with Pan Am Games? Caribana Occupancy Pan  Am  Games A: Too much extra supply, too little demand = low prices @beyondpricing beyondpricing.com


Слайд 20

Beyond Pricing How Beyond Pricing Works We find the right average price for your place. Then, we change that price based on supply and demand. @beyondpricing beyondpricing.com


Слайд 21

Beyond Pricing Are You a Motel 6 or a Marriott? VS VS @beyondpricing beyondpricing.com


Слайд 22

Beyond Pricing Finding the Right Average Price for Your Place is Tough Williamsburg Private Bedrooms Prices 60" 50" Motel 6 Marriott Ritz? 40" 30" 20" 10" 0" <$ 40 " $4 0, 50 " $5 0, 60 " $6 0, 70 " $7 0, 80 " $8 0, 90 " $9 0, 10 0" $1 00 ,1 10 $1 " 10 ,1 20 $1 " 20 ,1 30 $1 " 30 ,1 40 $1 " 40 ,1 50 $1 " 50 ,1 60 $1 " 60 ,1 70 $1 " 70 ,1 80 " $1 80 +" Number of Listings 70" @beyondpricing beyondpricing.com


Слайд 23

Beyond Pricing Many Factors Contribute to How Much You Can Charge • Amenities • Airbnb Search Ranking • Number of Reviews • Number of Bedrooms • Average Star Rating • Number of Bathrooms • Quality of Pictures • Number of Beds • Number of Pictures • Extra Guest Fee • Stainless Steel Appliances • Cleaning Fee • Location • Instant Book • Response Time • Listing Title @beyondpricing beyondpricing.com


Слайд 24

Beyond Pricing What Matters is How Quickly You Book Versus the Average @beyondpricing beyondpricing.com


Слайд 25

Beyond Pricing We then vary your average nightly rate based on changes in demand $300 $250 $200 $150 $100 $50 Ritz Marriott Motel 6 $Jan$14' Feb$14' Mar$14' Apr$14' May$14' Jun$14' Jul$14' Aug$14' Sep$14' Oct$14' Nov$14' Dec$14' @beyondpricing beyondpricing.com


Слайд 26

Beyond Pricing It’s Important to Know How Far in Advance People Book 100%# Percent of Bookings 90%# 80%# 70%# 60%# 50%# 40%# 30%# 20%# 10%# 0%# 1# 31# 61# 91# 121# 151# 181# Days Out 211# 241# 271# 301# 331# @beyondpricing beyondpricing.com


Слайд 27

Beyond Pricing Two Implications of the Booking Curve 1. Tells You What Percent of Demand is Still Left Allows you to know whether and when to discount 2. Tells You Whether You’re Booking Up Too Quickly If you are, chances are you can increase your average nightly rate, or “Base Price” @beyondpricing beyondpricing.com


Слайд 28

Beyond Pricing Get Started with Beyond Pricing 1. Sign-up and link your Airbnb account (use code LONDONMEETUP for 1 FREE month + $30 credit) 2. Review your prices and adjust your base price 3. Turn syncing on to automatically sync prices every night at midnight https://beyondpricing.com/


Слайд 29


×

HTML:





Ссылка: