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The Importance of Social Media in Real Estate

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The Importance of Social Media in Real Estate A Presentation by


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Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Nathan Mendenhall, social media Today


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There’s a big shift going on in the real estate market: social media and websites have more emphasis and importance than ever before Ousmane Mariko, Contactually blog


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So, why should the real estate industry use social media?


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#1 Your target audience is online


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90% of buyers look for their new house online Image courtesy: Wix.com


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70% of buyers and 75% of sellers found their Real Estate agent on the internet Image courtesy: ViralHeat.com


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60% of buyers Googled their future agent


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60% of buyers Googled their future agent But remember, if your company is not in the top 10 results, your audience probably won’t find you.


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#2 Using Social media Increases business


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#2 Using Social media Increases business


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74% of sellers used social media to find their agent Image courtesy: CrowCanyon.com


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The #1 source of business for Realtors is referrals from past clients Image courtesy: TheJewishDenver.com


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The #1 source of business for Realtors is referrals from past clients Image courtesy: TheJewishDenver.com 74% of clients will give you a referral if you stay in touch


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96% of Millennials use social media sites. Image courtesy: Edstic.com


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96% of Millennials use social media sites. They outnumber baby boomers! Image courtesy: Edstic.com


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96% of Millennials use social media sites. They outnumber baby boomers! Realtors need to remember that millenials will be their target audience in a few years Image courtesy: Edstic.com


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#3 Your industry is visual - Take advantage of it!


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84% of buyers find photos very helpful when looking for a house Multimedia is more important than ever. Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com


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73% of homeowners said they’d be more likely to list with a realtor offering to do video


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73% of homeowners said they’d be more likely to list with a realtor offering to do video yet only 12% of realtors use YouTube


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Which platforms are best for the real estate industry?


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Facebook Without Facebook, your audience may not know you exist This should be a “Fan” or “Business” page, not a personal Facebook page Use Facebook to answer customer questions, comments, and concerns Use Facebook for more creative posts, not just listings


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Google + Google is a great way to boost search rankings and manage customer reviews Google + pages are usually the first social media sites to show up in online searches Google Hangouts with clients Fast-growing social network


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LinkedIn All businesses and professionals should have a LinkedIn page Good way to keep an eye on competition, connect with others in your industry Great way to build your reputation and authority


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Pinterest Visually interesting platform Great way to gain clients and exposure


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YouTube Perfect way to showcase new homes on the market Q&A sessions with realtors Features with new homeowners Another wonderful visual option that boosts interest


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Let us know what we can do for you. www.tcloudsolutions.com


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