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for Estate Agents

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Welcome to for Estate Agents CLEVER CANVASSING Tricks and tips to help you Get maximum response Generate tons of new valuations Raise brand awareness ...and smash the competition!


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Sam Ashdown Bossy northerner Runs HomeTruths Helps estate agents Get every valuation Win every instruction Sell every property …and be generally brilliant.


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the BEST ideas from the BEST agents all over the WORLD!


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CLEVER CANVASSING What is it? Benefits Market Message Medium Making it work Next steps


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What is it?


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canvassing/leafleting


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unnamed


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target street/area


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every property


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does canvassing work?


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Yes!


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The benefits


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top of mind


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in hand


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inexpensive


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predictable results


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micro-targeted


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Market


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recipient


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data


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data


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customer persona


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….they are mostly women Remember - You are mostly men…


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Message


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WiiFm?


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helpful and useful


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call to action


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use emotion


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pre-sell the instruction


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pre-sell the instruction


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Medium


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format


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This is how we try to attract vendors design


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(To be avoided)


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frequency


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Making it work


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themes


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supporting content


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Next steps


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plan


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test


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measure


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refine and repeat


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Last few thoughts…


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“It’s not about impressing people. It’s not about getting the next job. It’s about contributing something.” Benjamin Zander


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“The best way to predict the future is to create it.” Peter Drucker


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Looking different is just as important as being different


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Don’t take yourself too seriously


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Be bold


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Don’t be crap


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Be humble


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Be courageous


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“Soon is not as good as now” Seth Godin


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Summary What is canvassing? Benefits Market Message Medium Making it work Next steps “Soon is not as good as now” CLEVER CANVASSING


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But……


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If you liked this webinar …….you’ll LOVE this


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Four Weeks of Training 12 brilliant ideas 100+ examples Watch when you want Watch as many times as you like Use for team training A Year of Canvassing Ideas!


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How to avoid the recycling bin You’ll discover


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How to make sure your mailing gets opened You’ll discover


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How to create a mailer that is shared You’ll discover


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How to add fun to your marketing You’ll discover


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How to create something so useful it will be kept for months (or years) You’ll discover


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How to make sure your mailings are the very best in the industry You’ll discover


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Only ?97! So how much is it?? 100% money back guarantee That’s only ?8 a month


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to get your copy Or go to bit.ly/clevercanvassing Click the link


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Thank you SO MUCH for your attention! please stay in touch Tel: 015242 72181 Email: sam@home-truths.co.uk Twitter: @thehometruths Web: www.samashdown.co.uk Sam


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