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Tips to Make Sure Your Home Sells the Second Time Around You’ve already listed your home for sale once and it didn’t sell. So, what now? From The Cameron Team in Wilmington, North Carolina
Did You Hear Crickets? You listed your home in the local Multiple Listing Service for 3 months? 6 months? 12 months? OVER A YEAR? …without any takers.
Were Your Expectations Not Met? Your Realtor® promised results, but selling your home just didn’t go as expected. Perhaps there were no showings…or a lot of showings, but no offers. Now your Realtor® has run out of ideas or has gone quiet, and you’re still left with a home.
Time to Regroup! Feeling hopeless? Don’t! There’s still hope. Now is the time to regroup and re-energize! It’s also a good idea to give your home time off of the market to erase it from buyer’s minds (you’ll see why).
Tip 1: Reevaluate Your Home’s Price If your home was priced too high, it’s possible you scared away potential buyers and agents who didn’t want to “waste their time”. A stale listing screams, “beware!” It makes buyers and agents question your home’s condition.
Tip 1: Reevaluate Your Home’s Price Ask another Realtor® for a Comparative Market Analysis of homes that have sold in the past 6 months, including: Listing price Sold Price Days on the Market Seller Concessions Potential Issues That Slowed Their Sale
Tip 2: Take Another Look at Your Home’s Condition Put your emotions aside and look at the home as a buyer. If you were seeing it for the first time, would your home make you say “Wow”? Or is there more you can do? Consider having a trusted friend walk through the home and give their honest opinion.
Tip 2: Take Another Look at Your Home’s Condition You don’t need to remodel, but you should: De-Personalize De-Clutter Update (Fixtures and Paint) It might not feel like “home” for a few months, but it’s worth getting the home SOLD.
Tip 3:Rejuvenate Your Marketing Plan Evaluate how your home was presented: Do the pictures represent the home in its best state? Did the listing include any pictures of features that may instantly turn a buyer away? Did the description point out the home’s best features? Was a virtual tour used? Did you have too strict showing restrictions?
Tip 3:Rejuvenate Your Marketing Plan Evaluate where your home was marketed: Was it on major search sites and social media? Did the Realtor hold an open house? Were flyers put out and a lead capture tool, like text-for-info, used? Was the information about the home accessible on smartphones? Did the Realtor hold an open house or a broker luncheon?
Tip 3:Rejuvenate Your Marketing Plan Finally, consider the power of a well-connected agent. An agent with a deep network of local agents will be able to target other Realtors with out-of-town buyers already looking in your home’s price range. Out-of-town buyers can be the hardest to reach.
Tip 4:Hire a Home Marketing Expert Don’t be fooled. Not all Realtors® are the same! This time around, don’t just hire a Realtor® - hire a Home Marketing Expert (HME). An HME focuses on listings. They don’t just list your home in the MLS. They know the best strategies for selling homes for the most amount of money.
Tip 4:Hire a Home Marketing Expert They know how to highlight your home’s best features and use cutting edge technology to get them seen. They assist you in setting a competitive listing price and market your home through proven outlets, so it sells in less time for more money. You’re no dummy! Use your previous listing experience to ask relevant questions and interview multiple agents.
Tip 5:Visit Our Website for More Information on Hiring a Realtor® “12 Questions You Should Ask Before Hiring Any Real Estate Agent” www.TheCameronTeam.net