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Top 10 Typography Tips for PowerPoint

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TOP 10 typography TIPS FOR POWERPOINT


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1 Add contrast with weight. Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Bolding one part of the text will draw attention to it even if the fonts are the same size.


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2 Add contrast with text size. Slide Title Subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. When there are competing elements, change the text size to call out the more important one.


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3 Use color to highlight key words. DO! DON’T Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Adding color to key words is an effective way to put emphasis on key points. Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. But using too many colors is distracting and will make the key point unclear.


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4 Pay attention to line spacing. Slide Title ‣ Lorem ipsum dolor sit amet, consectetur adipiscing elit ‣ Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ‣ Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris Adjust the paragraph spacing to make your text simple to follow. It it is easier to tell points apart from one another if there’s space between the bullets!


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5 Consider optimal line length. DO! DON’T Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas. Got a lot of text? Break it up in columns until you have 5-10 words per line. Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas. Long lines of text will look boring and make it difficult for the eye to follow.


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6 Overlay text on photos. Key Message Putting text over an image can make all the difference. A photo can create a greater visual impact and help sell your key message.


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7 Choose easy-to-read fonts. DO! DON’T Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Fonts can set the tone for your presentation, try different serifs and sans-serifs for the right feel. Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. But place readability above everything else.


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8 Use decorative fonts sparingly. DO! Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Certain scripts or decorative fonts can make your presentation more interesting. DON’T Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Use too many and you’ll run into the problem of having an illegible slide.


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9 Use graphic elements with text. Slide Title ๏ Lorem ipsum dolor sit amet, consectetur adipiscing elit ๏ Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ๏ Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris Having interesting or colorful graphic elements like custom bullets will help lead the eye, and draw attention to your key points.


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10 Give your text breathing space. DO! DON’T (PLEASE PLEASE DON’T) Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Slide Title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Let your text breathe. Give it enough space from the edge of the slide, from the content box, and from each other. Omitting these spaces will make for uncomfortable looking slides.


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CONNECT WITH US www.stinsondesign.com @stinsondesign 1.888.960.9851


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Want more tips? You might also want to check out: 7 QUICK TIPS TO ROCK YOUR NEXT PRESENTATION www.stinsondesign.com DESIGN YOUR CONTENT LOVE YOUR CONTENT @stinsondesign 1.888.960.9851


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