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3 Steps to Constructing a Narrative

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WAYS TO CONSTRUCT THE NARRATIVE


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WHO WILL BE YOUR AUDIENCE


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1 WHO 3 TYPE 2 from WHERE ASKING QUESTIONS 3


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CONSIDER YOUR AUDIENCE EXPERT more detail 用細節證明 MILLENNIALS C-SUITE 酷的視覺 簡單又巧妙 cool visuals simple and smart


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2


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STORYTELLING STRUCTURE SCENARIO + 故事化 故事架構 情境舖陳


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5 段論 SECTIONS T O S T R U C T U R E Y O U R P R E S E N T A T I O N


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SOLUTION 解決方案 OPENING 開場 ANALYSIS 分析 CONCLUSION 結尾 BACKGROUND 背景說明 5 SECTIONS


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OPENING ICE BREAKING TITLE IT 開場 破冰 主題


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STATUS QUO CIRCUMSTANCE 現狀 環境 TREND BENCHMARK 趨勢 比較 BACKGROUND 背景說明


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OPPORTUNITY PAIN POINT 機會 痛點 IMPACT CONSEQUENCE 影響 後果 ANALYSIS 分析


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SOLUTION PRESCRIPTION PROPOSAL SURPRISE 解決方案 處方 計畫 驚喜


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CONCLUSION REAFFIRM POINTS 結尾 要點重申


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[ EXPERT ] [ C-SUITE ] ALLOCATION OF CONTENTS


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[ PROJECT ] [ PRODUCT ] ALLOCATION OF CONTENTS


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3


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BURN THE FIRE 魂 GIVE YOUR NARRATIVE A SOUL


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HAPPY LIFE HANDSOME HERO NICE GIRL ONCE UPON A TIME BAD WOMAN


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CONFLICT TRUST 衝突 信任 SCENARIO PLANNING 情境規劃


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情緒導引 衝突醞釀 衝突白熱化 + 建立信任 鞏固信任 臨門一腳 COOK THE EMOTION FERMENT THE CONFLICT LET THE CONFLICT RAISE & ESTABLISH THE TRUST CONSOLIDATE THE TRUST FINAL SHOOT


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V 必勝 情緒曲線 VICTORY EMOTIONAL CURVE


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START YOUR STORY 著手你的故事


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美學行銷 Aesthetic Marketing Presentation / Infographics Coach / Analysis / Design AESTHETIC MARKETING, Perpa Hsieh perpahsieh@gmail.com perpahsieh.wix.com/amblog


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