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Engage Your Audience with the Best Storytelling Techniques

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Engage Your Audience with the Best Storytelling Techniques


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1. Keep it short


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Less is more…have a single purpose


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2. Don’t forget basic story structure: *Setup *Conflict *Resolution


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Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally___.


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3. Don’t dwell on the dreaded forgotten details


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Nobody cares: If her name was Barbara or Joyce Whether she worked in payroll or accounting If you saw her in a Chilis, or no wait, was it Applebees?


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4. Keep it moving


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Deliver story value every 15-20 seconds


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5. Don’t “Kanye” your story


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Ask yourself: would I root for myself in this story?


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6. Use humor competently


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No


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Try this original joke formula: List of 3 {zig, zig, zag}


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McDonald’s will not serve breakfast late. There are no other rules, though. Homeless guy living in the bathroom? Cool. People throw up in line? Cool. But two minutes late? No eggs.


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I can’t think of anything worse after a night of drinking than waking up next to someone and not being able to remember… …their name, …or how you met …or why they’re dead


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7. Have an ending


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End with a: Comeuppance or Twist or Lesson learned or


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Keep it short Don’t forget basic story structure Avoid the dreaded forgotten details Keep it moving Don’t “Kanye” your story Use humor competently Have an ending


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Thank you!


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