The Real Threats

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The Real Threats  to Your Presentation Success cc: ** RCB ** - https://www.flickr.com/photos/29233640@N07

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Imagine you’re about to walk on stage. cc: miss mass - https://www.flickr.com/photos/9087290@N02

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Your heart is beating faster. cc: Christophe Verdier - https://www.flickr.com/photos/35258026@N03

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Your hands tremble. cc: lavishlylush - https://www.flickr.com/photos/51413187@N05

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Your focus turns inward. cc: rolfkallman - https://www.flickr.com/photos/37368868@N05

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Suddenly, your presentation becomes all about your performance. cc: Peter Ras - https://www.flickr.com/photos/48395185@N03

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You realize you're your own worst enemy cc: caterina.appia - https://www.flickr.com/photos/45801192@N06

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Right? cc: Jaako - https://www.flickr.com/photos/56944727@N00

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Wrong. cc: AndyCunningham - https://www.flickr.com/photos/38425817@N00

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It’s not about getting your butterflies to fly in formation cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04

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It's about writing a presentation that defeats the 3 main threats to fascinating your audience. cc: Stuart Herbert - https://www.flickr.com/photos/52439376@N00

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Sally Hogshead says in her book “How the World Sees You” there are 3 threats to capturing people’s attention. cc: Rob Shenk - https://www.flickr.com/photos/50115004@N00

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#1 DISTRACTION IS YOUR PRESENTATION CONNECTING OR MISSING THE MARK? cc: Bogdan Suditu - https://www.flickr.com/photos/8726888@N08

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You've only got 9 seconds to fascinate your audience. cc: johnnybelmont - https://www.flickr.com/photos/19717087@N05

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How are you using those 9 precious seconds? cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

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When your audience walks in they have things on their minds. cc: Attila con la camara - https://www.flickr.com/photos/77967821@N00

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Defeat distraction by understanding how YOU fascinate cc: JanneM - https://www.flickr.com/photos/37921614@N00

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Take the test: www.howtofascinate.com cc: ethanbeute - https://www.flickr.com/photos/8575813@N05

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#2 COMPETITION IS YOUR PRESENTATION FORGETTABLE? cc: theqspeaks - https://www.flickr.com/photos/83261600@N00

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There are lots of speakers in the world. The market is saturated. cc: Marco Gomes - https://www.flickr.com/photos/39802787@N00

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Is your speech memorable? cc: Luigi_Alesi - https://www.flickr.com/photos/7772186@N03

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Daring? Unique? Rebellious? Fun? cc: mhumphrey - https://www.flickr.com/photos/79523403@N00

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Ask yourself “Am I in a category of one?” cc: andrechinn - https://www.flickr.com/photos/16167252@N00

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#3 COMMODITIZATION ARE YOU EASILY REPLACED? cc: rafael-castillo - https://www.flickr.com/photos/7972895@N02

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If you are the same as everyone else... cc: Theen ... - https://www.flickr.com/photos/57768536@N05

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You can be replaced by someone cheaper. cc: Tax Credits - https://www.flickr.com/photos/76657755@N04

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Don't be generic cc: Alain Limoges - https://www.flickr.com/photos/48279877@N06

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Deliver a speech so different, so intriguing, and so valuable, that they want ONLY YOU! cc: Toastwife - https://www.flickr.com/photos/68697343@N00

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Now you know the threats. cc: Gwenael Piaser - https://www.flickr.com/photos/22841923@N02

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Here is what to do next: cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

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#1 Know how you fascinate. cc: garryknight - https://www.flickr.com/photos/8176740@N05

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#2 Use your natural advantages in your presentations. cc: Jeff_Werner - https://www.flickr.com/photos/48023467@N00

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#3 Challenge yourself to express your viewpoint. cc: arno.hoyer - https://www.flickr.com/photos/128621707@N08

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