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everything you’re doing
wrong with your pitch.

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everything you’re doing
wrong with your pitch.
What I learned from listening to
Tamsen Webster (@tamadear)

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everything you’re doing
wrong with your pitch.
What I learned from listening to
Tamsen Webster (@tamadear)
that’s her!

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7 deadly sins of pitching
Are you guilty?

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sin #1

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sin #1
Ignoring the problem.

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sin #2

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sin #2
Wrong content.

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sin #3

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sin #3
Too much content

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sin #4

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sin #4
Wrong order.

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sin #5

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sin #5
Killer opening (not the good kind).

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sin #6

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sin #6
Abstract content.

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sin #7

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sin #7
Wrong format.

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bonus sin

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bonus sin
Non-stop pitching.

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Now that you’ve confessed

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Now that you’ve confessed
Here’s what you can do about it.

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Sin #1: Ignoring the problem
solve their problem first

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Sin #1: Ignoring the problem
solve their problem first
It’s your job to ﬁnd out how to solve the problem
that’s keeping the person from ac!ng.

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Sin #2: Wrong content.
not sure what is
important to them

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Sin #2: Wrong content.
not sure what is
important to them
Do your research. Look at what topics your audience is
sharing, ar!cles they are wri!ng and events they a"end.

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Sin #3: Too much content.
We can only
consume so much

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Sin #3: Too much content.
We can only
consume so much
Most will only spend a total 4 minutes with your
pitch deck; looking at slides 2, 6, and 8.

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Sin #4: Wrong order.
the right order is what
makes sense to them

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Sin #4: Wrong order.
the right order is what
makes sense to them
This is not one size ﬁts all. Your pitch order will depend
on the person(s) in the room and what is important to them.

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Sin #5: Killer opening (not the good kind).
Make them care to
pay attention

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Sin #5: Killer opening (not the good kind).
Make them care to
pay attention
Stop making it all about you. Instead, try star!ng
out by asking ques!ons to s!r the pitch in your favor.

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Sin #6: Abstract content.
Stop burying the lead

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Sin #6: Abstract content.
Stop burying the lead
Get down to their level. Have a good idea before the
mee!ng of what you want from them.

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Sin #7: Wrong format
avoid cloning the same
content on everything

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Sin #7: Wrong format
avoid cloning the same
content on everything
Make your pitch presenta!on focused on the
problem/solu!on. Make your one-sheet read
more like a company fact sheet. Make your
website a resource for both.

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Bonus Sin: Non-stop pitching
learn when to stop

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Bonus Sin: Non-stop pitching
learn when to stop
Not every coﬀee date, networking event,
or mee!ng is an opportunity to pitch.

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Now you’re free of sin

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Now you’re free of sin
You’re welcome.
Source: Tamsen Webster speaking at FutureM (Oct 6th, 2015)
“Everything You’re Doing With Your Pitch & How to Fix It”

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