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Everything You're Doing Wrong With Your Pitch & How To Fix It

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everything you’re doing wrong with your pitch.


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everything you’re doing wrong with your pitch. What I learned from listening to Tamsen Webster (@tamadear)


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everything you’re doing wrong with your pitch. What I learned from listening to Tamsen Webster (@tamadear) that’s her!


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7 deadly sins of pitching Are you guilty?


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sin #1


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sin #1 Ignoring the problem.


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sin #2


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sin #2 Wrong content.


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sin #3


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sin #3 Too much content


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sin #4


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sin #4 Wrong order.


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sin #5


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sin #5 Killer opening (not the good kind).


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sin #6


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sin #6 Abstract content.


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sin #7


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sin #7 Wrong format.


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bonus sin


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bonus sin Non-stop pitching.


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Now that you’ve confessed


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Now that you’ve confessed Here’s what you can do about it.


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Sin #1: Ignoring the problem solve their problem first


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Sin #1: Ignoring the problem solve their problem first It’s your job to find out how to solve the problem that’s keeping the person from ac!ng.


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Sin #2: Wrong content. not sure what is important to them


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Sin #2: Wrong content. not sure what is important to them Do your research. Look at what topics your audience is sharing, ar!cles they are wri!ng and events they a"end.


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Sin #3: Too much content. We can only consume so much


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Sin #3: Too much content. We can only consume so much Most will only spend a total 4 minutes with your pitch deck; looking at slides 2, 6, and 8.


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Sin #4: Wrong order. the right order is what makes sense to them


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Sin #4: Wrong order. the right order is what makes sense to them This is not one size fits all. Your pitch order will depend on the person(s) in the room and what is important to them.


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Sin #5: Killer opening (not the good kind). Make them care to pay attention


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Sin #5: Killer opening (not the good kind). Make them care to pay attention Stop making it all about you. Instead, try star!ng out by asking ques!ons to s!r the pitch in your favor.


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Sin #6: Abstract content. Stop burying the lead


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Sin #6: Abstract content. Stop burying the lead Get down to their level. Have a good idea before the mee!ng of what you want from them.


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Sin #7: Wrong format avoid cloning the same content on everything


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Sin #7: Wrong format avoid cloning the same content on everything Make your pitch presenta!on focused on the problem/solu!on. Make your one-sheet read more like a company fact sheet. Make your website a resource for both.


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Bonus Sin: Non-stop pitching learn when to stop


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Bonus Sin: Non-stop pitching learn when to stop Not every coffee date, networking event, or mee!ng is an opportunity to pitch.


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Now you’re free of sin


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Now you’re free of sin You’re welcome. Source: Tamsen Webster speaking at FutureM (Oct 6th, 2015) “Everything You’re Doing With Your Pitch & How to Fix It”


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