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Create Presentations Clients Want

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Create Presentations Your Clients Want Geoff McDonald


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What are you strengths?


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Most experts lead with their expertise…


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If you are a marketer…


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GeoffMcDonald.com/psa


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Expertise meets Value


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How you create & deliver value for your customers Business Model Definition


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What value do your customers want? Value Proposition Definition


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You Provide They Want


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Expertise meets Value


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Correlation is not Cause


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Undesirable, Risks, Obstacles


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Required, Expected, Desired, Unexpected


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What Jobs? Plan a public conference for upto 100 people


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Specific Job: How will you select your speakers?


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Physical, Intangible, Digital, Financial


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Eliminate, Reduce, Avoid


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Save, Grow, Achieve, Overcome


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How will you position yourself to speak?


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Individual Example GeoffMcDonald.com/blog


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More? GeoffMcDonald.com/blog


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GeoffMcDonald.com/psa


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Expertise meets Value


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Create Presentations Your Clients Want Geoff McDonald


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