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Hooked: How To Build Habit Forming Products

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NIR EYAL + ETHOS3 PRESENT:


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“Economic value is a function of the strength of habits a company creates.” -NIR EYAL ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Let’s see it in action through Sarah, an avid Pinterest user... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Sarah wasn’t always hooked: Pinterest manufactured desire in her. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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It all started with a... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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The first part of a Hook is called the Trigger. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Triggers come in types: ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Sarah was intrigued by a photo of Pennslyvania she saw on Facebook... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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This external trigger alerted her by giving her information for what to do next. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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After successive cycles through the Hook, Sarah will be cued by internal triggers like boredom. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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After the Trigger comes the Action. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Sarah followed the beautiful photo she saw to a site called Pinterest. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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She now sees all sorts of interesting images of things to see and do on her trip. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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She’s rewarded by something interesting with each scroll, sort of like pulling on the handle of a slot machine. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Sarah enters a sort of hunting state on Pinterest by scrolling through the “reward phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Now it’s time for the “investment phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Sarah is sharing Pins, adding friends, creating Pinterest boards, gaining followers, and learning new site features. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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With every investment, Sarah increases her likelihood of using Pinterest in the future. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Sarah’s “investments” in Pinterest: Loads the next trigger by sending her messages to return in the future. Makes the site more valuable with use. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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Through repeated Hook cycles, Sarah forms a Pinterest habit. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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If used for good, Hooks can enhance our lives. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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For Example, Sarah meets and connects with others and learns new things. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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But manufactured habits can also be time wasters we regret later. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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It’s important to understand how we get Hooked so businesses can build healthy habits. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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And customers can prevent unwanted manipulation. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL


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TO LEARN MORE READ: GET ‘HOOKED’ ON AMAZON SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK


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THIS DECK WAS DESIGNED BY: ETHOS3.COM | AWARD-WINNING PRESENTATION DESIGN AND TRAINING


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