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7 C’s of Effective Presentations & Sales


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CONVERSATIONAL Use the words “YOU” and “YOUR” during your presentation and pitch to gain a more conversational style to connect , relate and to look natural.


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CONTROL The person who is asking the questions, is controlling the conversation.


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CLARITY Use the words “WHICH MEANS” and “BECAUSE ” after you make a point.


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COMPETENCE If you want them to listen, mention your credibility.


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CONCISE Stay on topic Get to the point Shorten your sentences


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CONVICTION Be passionate about your topic and know your facts


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CONFIDENT Prepare thoroughly Practise content and delivery Believe in what you present


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