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How to Craft Your Startup Story

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DEVELOPING YOUR STARTUP STORY brought 
 to you by


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TABLE OF CONTENTS 1 2 3 COMPANY PURPOSE PROBLEM SOLUTION 6 7 8 PRODUCT TEAM BUSINESS MODEL 4 WHY NOW/ WHY US 9 COMPETITION 5 MARKET SIZE 10 FINANCIALS


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“What is 
 conceived well 
 is expressed 
 clearly.” – NICOLA BOILEAU


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TABLE OF CONTENTS 1 2 3 COMPANY PURPOSE PROBLEM SOLUTION 6 7 8 PRODUCT TEAM BUSINESS MODEL 4 WHY NOW/ WHY US 9 COMPETITION 5 MARKET SIZE 10 FINANCIALS


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KNOW YOUR AUDIENCE


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from TO


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CASE STUDY: ZIMEK


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After eight years and hundreds of rigorous alpha and beta tests of Zimek's patented Micro-Mist® technology, it is clear that Zimek is: After eight years and hundreds of rigorous alpha and beta tests of Zimek's patented Micro-Mist® technology, it is clear that Zimek is: The SAFEST, MOST EFFECTIVE, and CONSISTENTLY RELIABLE The SAFEST, MOST EFFECTIVE, and CONSISTENTLY RELIABLE automatic touchless rapid automatic touchless rapid decontamination technology in decontamination technology in the world. the world. We know it. Our customers know it. We know it. And finally the EPA agrees ... Our customers know it. And finally the EPA agrees ...


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Zimek Systems Approved by The EPA On January 28, 2014, The United States Environmental Protection Agency (EPA) certified that Zimek's patented "Micro-Mist" technology using the EPA-registered Vital Oxide disinfectant can "disinfect pre-cleaned hard nonporous surfaces that are exposed to free air flow" in rooms and vehicles.


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Zimek Systems Approved by The EPA No other automatic rapid disinfection misting technology has ever received this EPA certification. This revolutionary EPA pronouncement confirms that the Zimek Micro-Mist® System using the Vital Oxide disinfectant can achieve a 99.999% microbial kill rate AUTOMATICALLY WITH NO OPERATOR INTERVENTION DURING THE MICRO-MIST® APPLICATION.


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THE MAIN LINE OF DEFENSE


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1 HYDROGEN PEROXIDE GAS 2 3 THE “COMPETITION” ULTRA VIOLET (UV) LIGHT CHLORINE DIOXIDE GAS


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AUDIENCE MOVE FROM: AUDIENCE MOVE TO: SUPERBUGS/RESISTANT MICROBES CANNOT 
 BE STOPPED ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE, AFFORDABLE AND READY 
 TO DEPLOY EVERYWHERE RESISTANT MICROBES 
 ARE FOUND.


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YOUR TURN… AUDIENCE MOVE FROM: AUDIENCE MOVE TO: WHAT DOES YOUR AUDIENCE BELIEVE 
 RIGHT NOW? WHAT DO YOU NEED THEM TO BELIEVE? WHY?


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BIG IDEA: ZIMEK’S PATENTED MICRO-MIST TECHNOLOGY WILL REVOLUTIONIZE THE DECONTAMINATION INDUSTRY AND PROTECT HUMAN BEINGS FROM DANGEROUS SUPERBUGS. AUDIENCE MOVE FROM: SUPERBUGS/RESISTANT MICROBES CANNOT BE STOPPED. AUDIENCE MOVE TO: ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE, AFFORDABLE AND READY TO DEPLOY EVERYWHERE RESISTANT MICROBES ARE FOUND. PROPOSED STORY ARC: WE ARE LOSING THE BATTLE EXISTING SOLUTIONS DON’T WORK INTRODUCING ZIMEK CALL TO ACTION


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SLIDE MAP: SECTION 1: WE ARE LOSING THE BATTLE SLIDE MAIN IDEA SPEAKER NOTES 1. ZIMEK • (TITLE SLIDE) 2. SHOW PICS OF THE MICROBES (MAY OVERLAY WITH HEADLINE) • We are losing the battle against virtually all species of infection-causing microbes: bacteria, viruses, and mold spores • These microbes have become resistant to almost all antibiotics • As a result, untreatable infections will become the greatest public health issue crisis in history 3. (BUILD?) • Infections across a broad range in public facilities, transportation • Norovirus has already hit six large cruise liners in 2014. That’s over 25,000 people exposed in four months! • They are hitting us in the air, too. As recently as December, active tuberculosis caused a plane to get rerouted. Expensive and frustrating • Dangerous strains of the flu enter schools and nursing homes. Both the very old and very young are vulnerable…and dying. SIX CRUISE SHIPS AIRPLANE PICTURES OF BABIES AT DAY CARE AND ELDERLY PEOPLE AT A NURSING HOME


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RECRUITING / ON BOARDING STATE OF THE INDUSTRY PITCH DECK CEO 
 STORY CUSTOMER 
 STORY


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“So much of the 
 job of startup CEO is recruiting and selling. Ability to pitch investors 
 is proxy.” – MARC ANDREESSEN


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 ET G SO G! IN GO


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Q&A


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brought 
 to you by SARA GAVISER LESLIE ... sara@inotherwordsonline.com www.inotherwordsonline.com


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