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10 Insights to Create the Best Presentations

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How to Create the Best Presentations Powered by


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This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.


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Michael Baldwin Founder and CEO of MICHAEL BALDWIN INC @be_better_ Michael Baldwin is an accomplished leader in the communications industry with more than 25 years of top 10 advertising agency experience in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns.


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things:


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things: Story


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things: Logic Flow


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things: Images


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things: Humor


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things: Illumination


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Insight #1 A memorable presentation is akin a great argument in front of the highest court. It transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable conclusion. Remember these six things: Repetition


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Insight #2 For your presentation to have impact, it has to start with a crystal clear objective. Always start by completing this sentence - “To Convince {your audience} that {your main point}”


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Insight #3 There’s no more effective way to captivate your audience than with a personal story that brings your objective to life.


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Insight #4 Like a great drama, the opening scene sets the stage for the rest of the presentation. Try beginning with:


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Insight #4 Like a great drama, the opening scene sets the stage for the rest of the presentation. Try beginning with: A provocative question


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Insight #4 Like a great drama, the opening scene sets the stage for the rest of the presentation. Try beginning with: A surprising fact or statistic


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Insight #4 Like a great drama, the opening scene sets the stage for the rest of the presentation. Try beginning with: An interesting saying


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Insight #5 “If you’re trying to persuade someone to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think…” - David Ogilvy on persuasion


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Insight #6 Masters of presentations are experts at managing their pace and varying their tempo, for they know that it’s often what’s not said that leaves the greatest impression.


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Insight #7 The best slides are like billboards; they communicate one point clearly and immediately.


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Insight #8 An unexpected headline captures attention. An unexpected headline that taps into a mental schema that already exists will forever be indelible.


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Insight #9 Like a great Pixar movie, the ending of your presentation doesn’t have to have a call to action, for a profound way to think differently about something is a provocative way to conclude.


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Insight #10 What’s the one thing that distinguishes the most admired brands? The single mindedness of an idea


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Reflect - What’s the most important thing not to do when you begin a presentation? tweet us!


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Get the book


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If you have a question, submit it to 33voices Q&A for a direct answer from one of our founders or thought leaders.


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CONNECT WITH US! Tell us what you think Jenna@33voices.com Presentation created by Chase Jennings Insights by Moe Abdou


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LEARN MORE


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