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Making Slides that Rock and Resonate

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Making Slides that Rock!!! How to Tell Great Stories BY BRIAN SULLIVAN


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Some Slides are Monstrous


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No More BORING Presentations


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Slides Should Resonate


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STAND OUT or SHUT UP


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Get Your Popcorn Ready


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1 2 3


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1 My STORY


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Hi, my name is Brian Sullivan. @bigdesign @BrianKSullivan #rockslides


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20 Years as a User Researcher


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Writer of The Design Studio Method


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Speaker at Industry Events


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• Top SxSW Slides 2013 • Top SxSW Slides 2014 • SlideShare of the Day • SlideShare of the Week • SlideShare of the Month • Hot on Facebook • Hot on Twitter • Hot on LinkedIn • Top Slides in Design • Top 1% of Slides


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Keynote Author on SlideShare


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• Top SxSW Slides 2015 • SlideShare Best in Show • Workshop with 90 People • Huffington Post Covered


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Featured Yesterday


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Founder of The Big Design Conference


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2 Your STORY


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Preparation Determines Success


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Planning Formula Phase or Stage Multiplier (by time) 50 Minute Talk (ex) Researching Multiply by 10 500 minutes Building Slides Multiply by 10 500 minutes Practicing Multiply by 5 250 minutes Updating Slides Multiply by 2 100 minutes Promoting Multiply by 2 100 minutes Back Channel Multiply by 2 100 minutes


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About 1 Day to Plan Your 1 Hour Talk


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10 Days to Plan Produce Like Picasso * Between 250-300 Hours * Duration: 8 Months


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Preparing Your Story


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Nancy Duarte’s Advice


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Ex: Produce Like Picasso


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Start the Journey (The Beginning)


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1. 2. 3. 4. 5. 6. 7. 8. Tell a story. Make a point. Your expertise. Your research. Create a gap. Show imbalance. Create a vision. Call to journey.


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Take the Journey (The Middle)


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Manage the Gap (Middle)


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Increase Common Ground


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End the Journey (Call to Action)


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1. 2. 3. 4. 5. Explain the takeaways. End talks on a high note. Close any final gaps. Audience has new mindset. End with a call to action!!!


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Full Circle (First & Last Slides)


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3 Build a STORY


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Tip #1: Use a Visually Appealing First Slide


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Tip #2: Build Your Credibility in the Slides


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Show Your Sources


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Quote Experts


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Show Relationships


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Show Timeframes


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Show Numbers


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Tip #3: Use the Audience Lag


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Followed During Presentations


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Followed After Presentations


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Followed on SlideShare


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Audiences FOLLOW You (It’s the lag time.)


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Tip #4: Create “Share” Moments


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Sharing After Your Talk


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Build for Photos


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Build for Tweets


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Go With the Flow, Too


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Perfectionism Kills Productivity Retweeted over 5,000 times.


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Tip #5: Use Numbers for Perspective


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Show a Big Number


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Give It Perspective


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Do the Math


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Give a Number Context


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Tip #6: No Death By Bullet Points


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Five Bullets on One Page


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Same Bullets on Four Pages


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Tip #7: Stick to the Script


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Stick the Script


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Use Presentation Mode


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Adlibs Confuse the Audience


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Adlibs Throw You Off, Too


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No Adlibs on SlideShare


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Tip #8: Use Adlibs for Q&A Time


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Q&A Can Be Boring


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Use Stories, Not in Your Slides


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Adlibs Show Your Personality


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Tip #9: Change Topics Every 8 to 10 Minutes


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Attention Wains After 10 Minutes


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Nancy Duarte’s Plan


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9 Sections in 45 Minute Talk


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Tip #10: Call to Action at the End


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Design Like Da Vinci • Recap of the entire talk • You can design like Da Vinci


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BRIAN SULLIVAN www.practicaluxmethods.com @brianksullivan


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Some Slides are Monstrous


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1 2 3 Personal Plan a Deliver a Story Story Story


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Making SlideShare Presentations That Rock and Resonate BY BRIAN SULLIVAN


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