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Pitching your Idea: The Hackathon guide The no nonsense guide to communicatingideas with clarity and passion Dan Ellis – Rallyteam (www.rallyteam.com) April 29, 2015
The Goal This is about communicating your idea andthe value of your idea
10 Guidelines forsuccessful pitching
#1 Grab attention There are a lot of pitches: get attention quickly– you have 10 seconds to develop rapport Example: Lead out with a attention grabbing fact or statistic. Or ask a leading question of the audience.
#2 Describe the problem Your hack-idea should be trying to solve a problem.What is the problem you are trying to solve and why would I care?
#3 Get to the point Once you’ve framed the problem – get to your solution Your time is short and so are attention spans
#4 Show the product Get to the demo quickly – everything else is theoretical. In a three minute pitch – get there in 30 seconds Even a mockup is better than nothing It doesn’t need to be polished and perfect --- It is a hackathon after all!
#5 Examples are Powerful People relate to stories (Think how memorable movies are!) Ideally, create a scenario with a persona Walk through an example with your solution Paint a picture of how it will be used in the real world
#6 Tone and Pace Don’t have so much content that you need to rush when you speak Speak clearly and with good pauses for effect Less is more
#7 Address your Audience Refer to but don’t talk at your slides – Face the audience Look at the judges and establish eye contact
#8 Be Synchronistic If you have someone driving the demo – make sure thatthe speaker matches what you’re showing! You must practice being in synch
#9 Don’t get technical For most solutions describing the underlying technologies doesn’t serve a purpose If it’s relevant, it will come out in the questions
#10 End Strong Bring the audience home Remind them why it (your hack) matters It’s OK and, in fact, almost preferable to end early
-- And --Have Fun! Thanks! Dan Ellis firstname.lastname@example.org @danclayellis