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KILLER  

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The Do's and Don'ts of Giving a KILLER   PRESENTATION


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DO’s


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Plan the Multimedia The people in your audience are already listening to you live; why would they want to simultaneously watch your talking-head clip on a screen?


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Frame Your Story A successful talk is a little miracle—people see the world differently afterward.


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Deliver Strong Opening


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End with Fire


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Start With the Problem Always begin a presentation by explaining how your product or service addresses the audience’s pain points.


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Make a Visual Slide and Share Complex Data Visually


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Edit yourself. You could talk about your company forever, but don't. Presentations are meant to educate and intrigue, not to bore.


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Minimize word count. Put no more than 10 words on each slide. Minimizing text on the slide also minimizes distractions


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Know and Relate to the audience. Use personal stories, examples and custom demos to help your audience relate to you.


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Rehearse, rehearse, rehearse. Do not just think you can wing a presentation. You need to rehearse and then warm up. Feeling comfortable and practiced will help calm your nerves and keep you from freezing onstage.


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Follow up, stand out. Once the presentation has ended, don’t let your communication skills fall flat.


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DON’T


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Try to be funny if you’re not. While well intended, humor doesn’t always translate onstage, particularly if it’s not practiced. Rather than trying to dress up a presentation with unnecessary elements, focus on delivering an impactful, engaging message and you will succeed every time.


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Focus on a big stunt. Often presentations, are limited to a few short minutes. Rather than waste time trying to execute a stunt that has nothing to do with your product or company, spend those precious minutes talking about what you actually have to offer.


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Leave your personality backstage. People want to feel a personal connection to your brand. They want to feel like they are doing business with an actual person rather than a company. That human element has to come from you.


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Read your slides. Do not ever do this. Even the most well-practiced presenter comes off sounding monotonous and boring when reading slides. Plus, breaking eye contact with your audience is a surefire way to lose their interest. 


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Waste their time. People attend presentations with a specific objective in mind: to learn. Don’t waste their time by talking about irrelevant information or showcasing unnecessary “flair.”


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Forget to prepare for questions. Often speakers focus on the presentation so intently they forget to prepare for the Q&A session afterwards.


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Using Crowded Slides. The most interesting part of a pitch should not be the deck — it should be your expertise. Busy PowerPoint Slides force audience to ignore your words while they translate your slides.


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Telling Your Story from the Wrong Perspective. Investors are interviewing you for the role of money manager; they want a plan told in a story-like format they can remember.


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Thank You


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