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PUBLIC SPEAKING with Joanna Penn Author, Speaker & Entrepreneur @ thecreativepenn For AUTHORS, CREATIVES and other INTROVERTS
Who Am I? I’m a New York Times and USA Today bestselling author of thrillers on the edge, as well as non-fiction for authors. Voted one of the Top 10 Blogs of Writers 3 years running , and one of the Top 10 Blogs of Self-Publishers 2012 I’m also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013.
INTROVERSION “Giving a talk in front of 500 people is less stressful than having to mingle with those people afterwards.” Carolyn Gregoire, The Huffington Post August 20, 2013
“…are drawn to the inner world of thought and feeling, extroverts to the life of people and activities. Introverts focus on the meaning they make of the events swirling around them; extroverts plunge into the events themselves. Introverts recharge their batteries by being alone; extroverts need to recharge when they don’t socialize enough.” Susan Cain, “Quiet: The Power of Introverts in a World that Won’t Stop Talking” INTROVERTS
Sharing your message. Helping and inspiring people It can be personally transformative A venue for marketing your creative work and harnessing word-of-mouth marketing You’ll stand out from the crowded market Successful creatives have to speak (festivals, conventions, radio, TV, book signings etc.) Create multiple streams of income Expenses paid travel Serendipitous connection with new opportunities WHY SPEAK ANYWAY?
TYPES OF SPEAKING Keynote/Inspirational Content Workshop presentation/facilitating MC/Event chair Chair of panel or panelist Reading/performing your own work
DECIDE ON YOUR TOPIC OR NICHE Start with your expertise and passion Choose the market that people actually want and will pay for Look at speakers bureaux and what others are doing If you are unsure, decide what it is not Decide on your message
THE EVENT ITSELF Dress how you want to be perceived Tailor your material to the specific audience Manage your energy Have handouts or workbook ready Remember, it’s not about you, it’s about the audience
The speaker’s mindset “Whatever the mind can conceive and believe, it can achieve.” Napoleon Hill, Author – Think and Grow Rich
DEAL WITH ANXIETY Ask yourself why you are afraid/anxious Keep in mind the goal on the other side of the fear Be incredibly prepared
GROWING CONFIDENCE Preparation supports confidence So does authenticity Never apologize on stage Understand that you’ll never be perfect, and that’s OK
Tell your own stories Your audience wants to see the real you You can share your learning and problems Vulnerability enables the audience to see you as a real person The truth has credibility It is possible to be your authentic, introverted self and still be a public speaker AUTHENTICITY
GETTING SPEAKING GIGS Attract attention online (perfect for introverts!) Volunteer/pitch for free speaking spots Join a speakers bureaux
MARKETING YOUR SPEAKING BUSINESS Be useful, helpful and generous Choose your brand Have a website with a dedicated speaker’s page Ensure you have a professional photograph Promote your speaking to your email list and social media contacts
WHAT TO CHARGE? Tricky question! Know your audience How in-demand are you? Compare to speakers in your niche How valuable is the opportunity to you?
WHEN TO SAY NO Does the opportunity match the reasons you’re speaking? Is there a fair exchange of value? Does it fit into your goals?
As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income YOU CAN DO IT By adding public speaking to your repertoire, you can share your message and change people’s lives for the better
Available in print and eBook formats. www.thecreativepenn.com/speakingbook/ WANT MORE?