'

Baker’s Dozen

Понравилась презентация – покажи это...





Слайд 0

Baker’s Dozen 13 tips for cooking up tasty reports Liz Van Patten QRCA Annual Conference October 2012


Слайд 1

Recipe Framing Storytelling Crafting insights Making it accessible


Слайд 2

1. Understand client’s objectives and choices Plan to answer the objectives Consider the available options


Слайд 3

2. Get agreement on reporting methods How will report be used? What format(s) is best solution?


Слайд 4

Report or Presentation?


Слайд 5

3. Create a template from project objectives Build a structure for the report Start with issues in the guide


Слайд 6

Useful reports are information pyramids Insights Headlines Findings


Слайд 7

Information structured for reader segments Scan Read Study


Слайд 8

4. Start writing before fieldwork begins Write objectives and method in advance Gives stronger focus during interviewing


Слайд 9

5. Get a head start with debriefs Listen to clients Start process of report writing Keeps everyone on the same page


Слайд 10

Story 6. Tell a compelling story


Слайд 11

One-third pie Two-thirds pie Three-thirds pie No-thirds pie Stories make sense of the data


Слайд 12

7. Select findings that support your story Focus on the objectives Resist including everything Avoid tangents


Слайд 13

8. Add value with analysis Incorporate your own unique insights


Слайд 14

9. Make information easy to access Write headlines not labels Scan in ten minutes


Слайд 15

10. Craft insights that lead to action Write action-oriented insights Use verbs


Слайд 16

What is an insight anyway? Below the surface Not common knowledge Leads to new opportunities


Слайд 17

11. Visualize your insights Look for metaphors and visuals Makes it more memorable


Слайд 18

Three communication need states Not mutually exclusive Varied requirements for each


Слайд 19

12. Use visual emphasis to highlight insights Bold fonts* Colored fonts Call-outs Colored boxes *avoid all caps or underscored


Слайд 20

Highlight key take-aways Make them easy to find 13. Highlight findings that support insights


Слайд 21

Source: Tapping Encore Talent MetLife/Civic Ventures Survey


Слайд 22

Emphasize headlines to guide readers Source: Tapping Encore Talent MetLife/Civic Ventures Survey


Слайд 23

Headlines become useful Table of Contents Source: Tapping Encore Talent MetLife/Civic Ventures Survey


Слайд 24

Recipe for better reports Understand client needs Get a head start Write from the objectives Think like a mystery writer Craft insights Make information accessible


Слайд 25

Thank you! Liz Van Patten 631-283-7842 Lvanpatten@aol.com


×

HTML:





Ссылка: