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Construction market 2009: in search of new niches. Diversification of product and marketing risks.

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Construction market 2009: in search of new niches. Diversification of product and marketing risks. Prepared for the round table «Construction market 2009: in search of new niches. » Кyiv 2009


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Content


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How managed the manufacturers and distributors of construction materials on the markets that demonstrated the most negative downfall indexes to readjust


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How managed to readjust … the manufacturers of metal products


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How managed to readjust … the manufacturers of concrete, cement


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How managed to readjust … the suppliers of construction materials, equipments, serving the sector of commercial construction (profiled sheeting , sandwich-panels, roofing and facade materials)


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How managed to readjust … the suppliers of construction materials, equipments, serving the sector of commercial construction (fast-track buildings , industrial flooring)


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How managed to readjust … the suppliers of construction materials, equipments, serving the sector of commercial construction (air conditioning and ventilation)


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How did manage to readjust … the construction companies working in the residential segment of (multi-storey) building


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How did manage to readjust … construction companies working in commercial construction segments


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“Victims“ product innovations


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Product innovations … of the manufacturers of metal products Output in sectional iron and shape steel-rolled stock. Expanding the range of production due to the smooth reinforcing bars and reinforcing bars of periodic profile on thermo strengthening technology, that provides higher resistance to rupture and better production weldability in comparison with alloyed steel furniture (“Makeyevka Metallurgical Plant”).


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Product innovations … of the manufacturers of concrete and cement Not innovation but nevertheless: American scientists determined the structure of cured cement, that will allow better model of concrete, more qualitative cement, and its production will become less harmful. Not innovation but nevertheless: building cement plant (Altkom the Crimea) intends to use non-waste production technology, it will only work on secondary and tertiary warm. Ukrainian engineers calculate the specific rate consumption of energy, wherein the plant will have minimum rate of costs for ton of clinker production in Ukraine Not innovation but nevertheless: construction of the coal branch on the plant (Dyckerhoff) to transfer the production for coal and other alternative sources use.


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Product innovations … of the suppliers of construction materials, equipments, serving the sector of commercial construction (air conditioning and ventilation) Floor mobile air conditioning (Daikin) Household waters heater (ROTEX) Heat Pump (used for modernization of houses that do not meet standard energy-efficient house or house with low energy consumption (ROTEX)


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Product innovations … of the construction companies working in the residential segment of (multi-storey) building and commercial construction Lease with an option to buy Starting by developers their own credit programs


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Dynamics of residential, industrial and infrastructural objects construction and reconstruction (2009/2008) * Considered the objects that have been finished construction in researched period


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«Under loupe» segments The analysis revealed a number of sub-segments with the positive construction dynamics, namely:


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