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The Digital Impact of the Devastating Paris Attacks

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Beyond Numbers Digital Analytics Paris Attacks Digital Insights 14th of November, 2015 B N © 2015 Beyond Numbers l All rights reserved


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B N Beyond Numbers Digital Analytics This document is protected under the copyright laws. This document contains information that is proprietary and confidential to Beyond Numbers, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Beyond Numbers. Any use or disclosure in whole or in part of this information without the express written permission of Beyond Numbers is prohibited. © 2015 Beyond Numbers. All rights reserved.


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B N Beyond Numbers l Digital Analytics #ParisAttacks B N


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Hashtag insights l #ParisAttacks 1,510,052 27,641,456 Tweets Impressions Share of tweets: 18.8% Original tweets 80.2% Retweets Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone 1% Replies B N


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Hashtag insights l #ParisAttacks Demographics: Top Sources: 33.5% 53% 38.7% 16.4% 47% Most Influential: [Avg Engagement] Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Hashtag insights l #ParisAttacks Buzz graph: Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Search Term insights l Paris Attacks Interest over time: GMT+2 Related Searches l Top queries: attack in paris 100 Paris terrorist attacks 45 Paris attacks 2015 95 Paris attacks 2015 20 Paris attacks today 80 Paris attacks today 20 Paris terror attacks 70 Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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B N Beyond Numbers l Digital Analytics #Paris B N


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Hashtag insights l #Paris 2,941,740 23,593,831 Tweets Impressions Share of tweets: 14.3% Original tweets 80.2% Retweets Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone 0.6% Replies B N


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Hashtag insights l #Paris Demographics: Top Sources: 28% 55% 31.1% 22.3% 45% Most Influential: [Avg Engagement] Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Hashtag insights l #Paris Buzz graph: Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Search Term insights l Paris Interest over time: GMT+2 Related Searches l Top queries: Paris attack 100 Pay for paris 50 Paris attacks 50 Attentat paris Regional interest: 40 Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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B N Beyond Numbers l Digital Analytics #PrayforParis B N


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Hashtag insights l #PrayforParis 4,906,358 168,676,380 Tweets Impressions Share of tweets: 23.9% Original tweets 75.5% Retweets Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone 0.6% Replies B N


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Hashtag insights l #PrayforParis Demographics: Top Sources: 30.5% 43% 51.4% 8.5% 57% Most Influential: [Avg Engagement] Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Hashtag insights l #PrayforParis Buzz graph: Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Search Term insights l Pray for Paris Interest over time: GMT+2 Related Searches l Top queries: Regional interest: Pray for Paris news 100 #PrayforParis 95 Pay for Paris traduction 80 Pay for Paris 13 november 70 Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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B N Beyond Numbers l Digital Analytics ‫#تفجيرات_باريس‬ B N


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Hashtag insights l ‫#تفجيرات_باريس‬ 141,143 25,862,059 Tweets Impressions Share of tweets: 15.6% Original tweets 84% Retweets Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone 0.4% Replies B N


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Hashtag insights l ‫#تفجيرات_باريس‬ Demographics: Top Sources: 37.6% 65% 49.2% 6.9% 35% Most Influential: [Avg Engagement] Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Hashtag insights l ‫#تفجيرات_باريس‬ Buzz graph: Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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Search Term insights l Pray for Paris Interest over time: GMT+2 Related Searches l Top queries: Regional interest: ‫تفجيرات باريس اليوم‬ 100 2015 ‫تفجيرات باريس‬ 95 ‫اليوم السابع‬ 80 ‫سبق‬ 70 Data measured on 14th of November, 2015 – 6:30 PM Cairo Time zone B N


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B N Beyond Numbers l Digital Analytics Thank You


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