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Rocking the Vote Using Electronic Media

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Rocking the Vote Using Electronic Media Jennifer Waggoner President, League of Women Voters of California


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Goal Audience Action THEN consider format Build relationships


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Goal Active, informed participation in democracy


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CA SOS Registration Report


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Who does not vote? 30% are habitual voters 35% are periodic voters – register but don’t always vote 35% are not registered – mostly 18-30 year olds


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Goal & Audience Increase participation of non-voters: Registration Turnout


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Goal & Audience Increase participation of non-voters: Registration Turnout


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Why don’t people vote?


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Stimulating Political Environment


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Stimulation Online


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Stimulation Online - CA Internet use widespread Demographic differences are striking Differences between Latino subgroups Younger, more educated, and more affluent adults are more likely to access the Internet with a cell phone


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Will you? What will get them to vote?


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More information? “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Herbert Simon, the late Nobel laureate economist


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Audience Trends Immediacy Want info now Interactivity Expect to be included Attention Span Overwhelmed. Responding by moving quickly between topics and sources


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Audience Trends Easy to skim Obvious purpose or goal Speaks to them (they are clearly the intended audience) and has meaning for their life


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Influential Ask?


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Influential Electronic Ask?


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Influential Electronic Ask?


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Using Data Where is the audience you care about online? Who are they? What are they interested in? Who influences them?


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The Medium


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Using Data Facebook Example


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Using Data Facebook Example


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Pinterest


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Join the League!


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