'

How to Make Your Audience Fall in Love with Your Blog

Понравилась презентация – покажи это...





Слайд 0

How to Make Your Audience Fall in Love with Your Blog Geraldine DeRuiter | http://everywhereist.com | @everywhereist


Слайд 1

My name is Geraldine. I run a travel blog.


Слайд 2

With a surprisingly strong following:


Слайд 3

The blog has received a lot of attention (no one is more surprised than me)


Слайд 4

I’ve been blogging for 5 years and written nearly 1,200 posts.


Слайд 5

Good blogging is all about love.


Слайд 6

You can fall in love with anything.


Слайд 7

With an activity.


Слайд 8

With a place.


Слайд 9

With a message.


Слайд 10

With Jeff Goldblum’s abs.


Слайд 11

What does it mean to fall in love with a website?


Слайд 12

Does it have to be useful?


Слайд 13

Usefulness doesn’t necessarily equate to love.


Слайд 14

We love lots of things that aren’t useful.


Слайд 15

Does it have to be informative?


Слайд 16

Being informed is important, but I don’t love everything I’ve learned.


Слайд 17

There’s a difference between USING a site and LOVING it.


Слайд 18

Love is different.


Слайд 19

It can’t be replaced.


Слайд 20

It can’t be replaced. Probably.


Слайд 21

It has the potential to last.


Слайд 22

GoFugYourself is a site I love.


Слайд 23

I’ve been reading it for nearly 10 years.


Слайд 24

There are few things in ours lives that last decades.


Слайд 25

Average length of time from marriage to separation in Australia is 8.7 years.


Слайд 26

I’m invested in the writers.


Слайд 27

There is no replacement.


Слайд 28

You can’t buy that sort of loyalty.


Слайд 29

Loving a person is difficult. Loving a blog is easy.


Слайд 30

Figure out what you love. What can you write about everyday?


Слайд 31

If you are passionate about something, you are uniquely qualified to write about it.


Слайд 32

What if you don’t have a choice? Find a way to make it work.


Слайд 33


Слайд 34


Слайд 35

Legal explanations + Comics = Love Via Nathaniel Burney’s Illustrated Guide to Law


Слайд 36

Pop culture + Stock images = Love Via Shutterstock’s Blog


Слайд 37

Statistics + Online dating = Love Via OKCupid’s OKTrends Blog


Слайд 38

Find the intersection:


Слайд 39

Easy for me to say, right? My blog is about travel.


Слайд 40

Confession: travel is not my greatest love.


Слайд 41

This is. (Cake’s a close second.)


Слайд 42

My earliest posts are just about travel. They suck.


Слайд 43

This was the first great post I wrote. It’s about Rand … and travel.


Слайд 44

The only way to find out what works is to experiment.


Слайд 45

I tried everything.


Слайд 46

Some posts would work. Others didn’t.


Слайд 47

There are dozens of potential reasons why.


Слайд 48

Was the title compelling?


Слайд 49

Did I promote it? Where? Via Bit.ly


Слайд 50

Did I pick the right time to post it? Via Followerwonk


Слайд 51

Was it the photos?


Слайд 52

Did I rank for key search terms? (Maybe on accident?)


Слайд 53

Success is complicated. Not even the “experts” have it all figured out.


Слайд 54

“OkCupid doesn’t really know what it’s doing. Neither does any other website. It’s not like people have been building these things for very long, or you can go look up a blueprint or something. Most ideas are bad. Even good ideas could be better.” -Christian Rudder, Founder of OKCupid


Слайд 55

Give your audience someone to connect to.


Слайд 56

Make an About page.


Слайд 57

Have a point of view.


Слайд 58

Not everyone will like you; that’s okay.


Слайд 59

If you express an opinion, people will want to share it. Even if they don’t agree.


Слайд 60

Use photos.


Слайд 61

Include pictures of yourself.


Слайд 62

These give your audience someone to relate to.


Слайд 63

And helps to create an on-going narrative.


Слайд 64

Consider including photos of your loved ones.


Слайд 65

When this happened, I cared:


Слайд 66

Subtlety can be powerful.


Слайд 67

Even if your blog is about other people, you can connect with your audience. "What happened to your arm?" "I was walking down the stairs and looking at the stars." (Amman, Jordan)


Слайд 68


Слайд 69

“I knew you’d stop me one day.”


Слайд 70

Let people find you.


Слайд 71

Look at the sites that send you traffic via your analytics tool.


Слайд 72

Some referrers send traffic that really engages with you


Слайд 73

Tools like SimilarWeb can show you where successful bloggers in your field are getting traffic.


Слайд 74

Respond to people.


Слайд 75

Just reaching out a little can mean a lot.


Слайд 76


Слайд 77

Emilio Estevez follows me on Twitter. I’m now a fan for life. You can be someone’s Emilio Estevez. BAM!


Слайд 78

Be relatable.


Слайд 79

Be imperfect.


Слайд 80

Mistakes = great stories.


Слайд 81

Use a conversational tone.


Слайд 82

Share stories about yourself.


Слайд 83

Be transparent.


Слайд 84


Слайд 85

If you are, you can ask more of your audience.


Слайд 86


Слайд 87

DON’T tell people how much like them you are.


Слайд 88

Don’t ask for too much.


Слайд 89

Limit calls to action. One Two Three Four Five Six Seven Eight


Слайд 90

Be patient


Слайд 91

An audience won’t show up overnight (at least, not a lasting one).


Слайд 92

Don’t write for the audience you have. Write for the audience you will have.


Слайд 93

I have addressed my audience directly as “you guys” in more than 70 blog posts. 6 times in my first year of blogging.


Слайд 94

Eventually, they read those posts.


Слайд 95

Create evergreen content inspired by what’s happening now.


Слайд 96

Be the thing you’ve been waiting for.


Слайд 97

You need to do the rest. Luck can get you part of the way there.


Слайд 98

If you search for something online and don’t find it … MAKE IT YOURSELF.


Слайд 99

Now I rank #2 for “brain surgery recovery.”


Слайд 100

Don’t be afraid to be yourself.


Слайд 101

There’s a payoff.


Слайд 102

If these tips don’t feel right to you, don’t do them.


Слайд 103

If something doesn’t work, change it.


Слайд 104

You are amazing. There are people out there, waiting to love you.


Слайд 105

“Those who truly love us will never knowingly ask us to be other than we are.”


Слайд 106

How to Make Your Audience Fall in Love with Your Blog Geraldine DeRuiter | http://everywhereist.com | @everywhereist Download: bit.ly/fallinloveblog


×

HTML:





Ссылка: