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Holiday Retail Email Lookbook

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Holiday Retail Email Lookbook A Collection of Examples Across The Five Phases of Holiday Marketing Oracle Marketing Cloud Creative Services


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Though Christmas comes but once a year, holiday messaging should hit your customers’ inboxes long before the first snow falls. Adding key phases to your holiday marketing calendar will help your brand craft a compelling, cohesive narrative that delights customers and positively affects purchase decisions before and after December 25. This lookbook offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the biggest shopping season of the year. Christmas is less than four months away—happy holiday marketing planning! It’s That Time of Year Again Watch our Holiday Marketing Webcast on-demand here.


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Five Phases of Holiday Marketing Pre-Holiday Black November Thanksgiving Weekend Countdown to Christmas After-Christmas Period 1 2 3 4 5 Watch our Holiday Marketing Webcast on-demand here.


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Five Phases of Holiday Marketing Pre-Holiday 1 Though the majority of gift-buying occurs in November and December, brands can capitalize during the quieter off-season and surprise customers with some early holiday cheer. Spring Black Friday, Christmas in July, and the lull between Back to School and Halloween offer nice opportunities for sends—when early birds are eager to get a jumpstart on holiday shopping. Watch our Holiday Marketing Webcast on-demand here.


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Spring Black Friday Pre-Holiday Oracle Confidential – Internal/Restricted/Highly Restricted 5 1 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Spring Black Friday Pre-Holiday Oracle Confidential – Internal/Restricted/Highly Restricted 6 1 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Christmas in July Pre-Holiday Oracle Confidential – Internal/Restricted/Highly Restricted 7 1 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Christmas in July Pre-Holiday Oracle Confidential – Internal/Restricted/Highly Restricted 8 1 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Five Phases of Holiday Marketing Black November 2 Black Friday is a time-honored tradition, but what about Black November? Brands can use the entire month to ease customers into the holiday season with themed headers and gift services footers, and introduce their core holiday messaging. Plus, the earlier you get customers shopping, the more likely they’ll be to venture from their gift list and purchase items for themselves. Watch our Holiday Marketing Webcast on-demand here.


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Black November 2 Holiday Headers Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Holiday Headers and Gift Services Footers 11 2 Black November Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Core Holiday Messaging Black November Oracle Confidential – Internal/Restricted/Highly Restricted 12 2 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Core Holiday Messaging Black November 2 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Five Phases of Holiday Marketing Thanksgiving Weekend 3 Thanksgiving weekend is no longer limited to Black Friday, but retailers are extending the savings to Cyber Monday, Cyber Week and, increasingly, even Thanksgiving Day itself. Customers will be bombarded with messages during this phase, so it’s important to find ways to make your emails stand out from the crowd. Watch our Holiday Marketing Webcast on-demand here.


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Thanksgiving Day Thanksgiving Weekend Oracle Confidential – Internal/Restricted/Highly Restricted 15 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Thanksgiving Day Thanksgiving Weekend 16 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Black Friday Thanksgiving Weekend 17 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Black Friday Thanksgiving Weekend 18 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Black Friday Thanksgiving Weekend 19 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Black Friday Weekend Thanksgiving Weekend 20 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Black Friday Weekend Thanksgiving Weekend Oracle Confidential – Internal/Restricted/Highly Restricted 21 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Cyber Monday Thanksgiving Weekend Oracle Confidential – Internal/Restricted/Highly Restricted 22 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Cyber Monday Thanksgiving Weekend Oracle Confidential – Internal/Restricted/Highly Restricted 23 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Cyber Week Thanksgiving Weekend 24 3 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Five Phases of Holiday Marketing Countdown to Christmas 4 December is crunch time for both retailers and customers. The excitement is building, and so is the stress—especially for procrastinators. Use this phase to promote last-minute gift suggestions, discounts on shipping, e-gift cards, and order deadlines for on-time delivery. Watch our Holiday Marketing Webcast on-demand here.


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Green Monday Countdown to Christmas 26 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Green Monday Countdown to Christmas Oracle Confidential – Internal/Restricted/Highly Restricted 27 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Parade of Order Deadlines Countdown to Christmas 28 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Parade of Order Deadlines Countdown to Christmas 29 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Free Shipping Day Countdown to Christmas Oracle Confidential – Internal/Restricted/Highly Restricted 30 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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eGift Card Time Countdown to Christmas 31 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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eGift Card Time Countdown to Christmas Oracle Confidential – Internal/Restricted/Highly Restricted 32 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Last Minute Gifts Countdown to Christmas 33 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Last Minute Gifts Countdown to Christmas 34 4 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Five Phases of Holiday Marketing After-Christmas Period 5 Christmas is over, and the gift-buying frenzy has died down. Customers are busy ringing in the New Year, making resolutions, and enjoying their new gifts (or exchanging what they got for what they really want). Spread the feel-good vibes with a Happy New Year send, or offer product suggestions to encourage gift card redemption. Watch our Holiday Marketing Webcast on-demand here.


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Season’s Greetings After-Christmas Period 36 5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Season’s Greetings After-Christmas Period Oracle Confidential – Internal/Restricted/Highly Restricted 37 5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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After-Christmas Sales After-Christmas Period Oracle Confidential – Internal/Restricted/Highly Restricted 38 5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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Gift Card Redemptions After-Christmas Period Oracle Confidential – Internal/Restricted/Highly Restricted 5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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New Year’s Eve and Day After-Christmas Period Oracle Confidential – Internal/Restricted/Highly Restricted 40 5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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New Year’s Eve and Day After-Christmas Period Oracle Confidential – Internal/Restricted/Highly Restricted 41 5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Watch our Holiday Marketing Webcast on-demand here.


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We hope you enjoyed your tour through the five phases of holiday marketing. Good luck! Want more holiday marketing tips and tricks? Hear our experts share them on our on-demand webcast here. In under an hour, you’ll know what to do to give your programs a boost. Thank you! Watch our Holiday Marketing Webcast on-demand here.


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